After Li Mu announced the establishment of a public welfare fund for returning to China with lost cultural relics from overseas, it caused a lot of praise on the Internet. After all, in the eyes of every Chinese citizen, this is something that can be elevated to national justice.

Moreover, CCTV's documentary of lost cultural relics overseas was aired, increasing the public's attention to lost cultural relics to one.

This documentary starts from several catastrophes that China has encountered in recent hundreds of years, and tells in detail the precious cultural relics that China was plundered and lost during every foreign invasion. For the first time, it systematically and comprehensively demonstrates to the Chinese people what extremely important cultural relics have been lost overseas in the past few hundred years and cannot go home.

The calls for the return of lost cultural relics from overseas have begun to rise and fall in China. More and more companies and individuals have expressed their willingness to donate to the foundation, waiting for Li Mu to officially announce the foundation's donation account to the outside world.

Just as the Chinese people were paying attention to the lost cultural relics overseas, Canada was eager to reap the first wave of benefits brought by their $26 million auction.

The reason why they dared to give a bid of $26 million was because they realized that they bought it for $26 million not only by fans of Li Gouzi’s Weibo, but by all the followers of the entire auction incident at that time.

Therefore, after eager to successfully pay US$26 million, its company name officially appeared in front of people all over the world. The effect of this advertising was beyond imagination, so that it was eager to buy retail terminals around the world and quickly sell out.

In fact, the goal that companies want to achieve when conducting publicity and promotion is to strengthen consumers' impression of their own brands and products. There are dozens or hundreds of types of carbonated beverages in supermarkets, and the best sellers are always Coca-Cola and Pepsi.

It is not how delicious these two drinks are. The most important thing is that they are advertised in billions of times around the world every year, and they are constantly enhancing consumers' impression of them. They randomly stop an ordinary person and ask him to list the three most familiar carbonated drinks, which are among them.

When a consumer stands in front of the carbonated beverage shelves, he is easily subconsciously driven to take a bottle of Coca-Cola or Pepsi, which is the value of advertising.

This is true for drinks, and so is pet food.

The sky-high auction of $26 million has made people all over the world remember their desires. Many of them have pets and pay more attention to the pet brands themselves. So after learning about the desires brand, their chances of buying desires are much higher than usual.

In addition to this subtle change, there is also a kind of direct conversion of users. Because they have received the brand "craving", they specially bought it to try out the effect.

This is why the sales channel of longing has significantly faster speeds. All longing pet food and other products are being frantically bought by users. Agents have ordered orders from the head office, and order payments from all over the world have flocked to the leadership of longing.

Not only has the surge in sales of various existing channels, but what has also made the senior management excited is that all countries and regions that have not yet entered have pet supplies dealers to discuss cooperation, hoping to get the agency rights.

Even countries and regions that already have agency companies, other competing companies came to ask. These people all expressed that if they were eager to expire with existing agencies or were willing to resolve them in advance, they were willing to obtain exclusive agency rights in their regions at a greater cost.

In most cases, multinational brands cannot operate independently in the global market. Such brands must cooperate with local agency companies and help open up domestic channels and markets. The larger the country, the more this is true.

Take China for example. It is basically impossible to use an unknown overseas company and brand to directly enter the Chinese market and take marketing all in one's own hands. If you want to enter the Chinese market, you must cooperate with local agents.

Moreover, this kind of cooperation is generally a national or regional system. Either you directly find a general agent in Huaxia and you can expand the national sales channels; or you can find several regional agents in Huaxia, such as South China, North China, East China, and Central China, where everyone divides the sphere of influence according to administrative regions.

Agents are a very test of vision and luck. After all, not all remote areas can be promoted in China and make a lot of money.

Sometimes when a brand is still very cramped, it gets the general agent in a certain area at a low price. Then the brand develops rapidly and the agents begin to become rich suddenly.

But sometimes the agent bet on the wrong treasures themselves, and finally got the general agent of a brand. A lot of agreements were signed, but the influence of the brand began to decline, and the agent lost all the money in the final compensation.

However, in the eyes of those agents, desire is the biggest darling now.

Not only did they buy Li Gouzi's Weibo promotion for US$26 million, they became the center of topics and discussions around the world, but they also defeated industry giants like Mars in the bidding process.

Therefore, everyone can see that they are eager to usher in a blowout development in the future. Whoever can get its agency will be able to take the bus and make a big profit.

Craving is also very smart. Before this, their overall requirements for agents were not high, and even the agency threshold was very low. However, now, they immediately stopped signing agent rights around the world and transferred all the stakeholders of the agency contract to Muye Technology, which is far away in Yanjing. This means that Li Mu can immediately take down the agency rights that many markets are eager for without spending any money.

The rapid development of desire made Mars stunned. They never dreamed that behind Li Gouzi's Weibo, in addition to Li Gouzi's fans, there was also attention from the world. Now, the development speed of desire is so fast that even Mars is a little unbelievable. What's more, they will have another promotion from Li Gouzi's Weibo every month in the future, which will definitely further promote the overall development of desire.
Chapter completed!