Chen Anjing's restaurant is largely intended to imitate the Japanese Michelin restaurant route, so they only provide customers with a few options for ordering meals. Choose one of them, so all dishes and orders must follow the menu orders.

Li Mu was not very interested in Japanese food, so he asked Wei Lan to choose for him. Wei Lan chose a package with bluefin tuna without hesitation.

When the dishes started to be served, Wei Lan said to Li Mu: "You were right at that time. Sanlitun is indeed a good place for commercial and catering and entertainment development. From the time we started building Wanying Plaza to now, the number of catering and entertainment companies here has increased by nearly half, the flow of people is also increasing, and the reputation and popularity are also increasing. After our main project is completed next year, the land price here will increase by at least 50% compared to when we acquired the land."

Li Mu nodded and said, "The places where the embassy areas are crowded are relatively fashionable, and the consumption level will also improve. Then the rapid development of the catering, entertainment and retail industry."

Wei Lan asked with a smile: "Mr. Li, do you have any tricks to choose a real estate location? I think you have a good choice for residential land and commercial land, and you will get it every opportunity."

Li Mu laughed and said, "When I do real estate investment, how can I compare to you? I won't show off my skills."

Wei Lan hurriedly said, "No, to be honest, all the real estate people can do this with my analysis method, but who did it more meticulously and better? I want to know whether there are better ones through you, not the established routine analysis method in the industry, so that we can also take two-pronged approaches in the future."

Li Mu smiled and said, "Then I will just talk about it."

Wei Lan hurriedly sat upright and said seriously: "Look attentively."

Li Mu said: "First of all, setting a major tone, the steadily or even rapid rise in the country's housing prices will be fundamentally prerequisites."

Wei Lan nodded: "I agree."

Li Mu also said: "Under this tone, no matter where we buy land or what land we buy, even in fifth-tier cities, as long as we buy it in urban areas and as long as the price of land we acquire is not higher than the market conditions, it is basically a matter of making a profit."

Wei Lan said seriously: "I also agree with this 100%. Now is indeed a bonus period. At least I have a little brainpower. Basically, no matter how I do it, I will make a profit."

Li Mu said: "With this background judgment, we can relax a lot when we do real estate investments and can also let go."

"What then?" Wei Lan held his chin and looked at Li Mu, saying, "You still didn't say how you judge whether a piece of land or an area is good or bad."

Li Mu said: "In my eyes, there are usually only a few best filter conditions. For example, see where there are more foreigners. Generally speaking, where Westerners and Japanese and Koreans gather, the consumption level will be higher than that of other places. So if you find where foreigners are starting to gather to form a community, hurry up and get land there, and the growth rate will definitely be faster than that of ordinary places."

Wei Lan nodded slightly and said, "For example, Sanlitun."

"Yes." Li Mu smiled and said, "In the embassy area, there are many foreigners, and the consumption level will naturally be high. Nightclubs, bars, and high-end catering are all things that come from overseas after the economic opening. The first batch of seed users in China are foreigners, so they will give priority to running to Sanlitun. Foreigners will also like to gather here more and more. It won't take long to form a cluster effect. More and more entertainment and leisure catering will gather here, and then build this place into a fashionable frontier."

As he said that, Li Mu said again: "There are many Koreans in Wudaokou and Wangjing. Combined with the current Hakka and Korean culture, these two places may become more prominent areas in the future, so you can also pay attention to these two places in the future."

"Well, it makes sense." Wei Lan said seriously: "I remember that I will pay more attention to these two places in the future, as well as other places that conform to your law."

Li Mu nodded and continued: "There is also the case with commercial real estate, so pay more attention to the places where universities are crowded, because young people will become the main force of consumption in the future;"

"Follow more attention to places where high-tech industries are crowded, such as Zhongguancun. Because the development speed of this industry is far higher than that of other industries, the per capita salary and middle class account for a higher proportion. They have a stronger concept of time and have a more urgent need for time. Therefore, in places where industries are crowded, the nearby housing prices will definitely be higher than those in the surrounding areas."

After listening to Li Mu's analysis, Wei Lan looked thoughtful and didn't say anything for the time being.

Li Mu was not guilty at all, because although he did not understand real estate, these experiences were summarized based on what he saw in his own eyes in his later generations.

Especially the last point, Li Mu had a deep understanding.

The housing prices and rents outside the Fifth Ring Road are also more expensive than the three directions of the east, south and west.

When the average price of houses outside the East Fifth Ring Road was 20,000 or 30,000, the North Fifth Ring Road near Zhongguancun Software Park had already exceeded 50,000. When the East Fifth Ring Road exceeded 50,000, all the houses of houses on the North Fifth Ring Road were released.

The reason why there is such a big gap is that the Internet industry is crowded in this area, so that the demand for housing in this area is very high, whether it is renting or buying.

Although there are many hanging coders, designs, and products in the Internet industry, the average salary level in this industry is higher than that in most industries. Moreover, a company goes public in the United States and often creates hundreds of millionaires. The first thing these people do after their income reaches the middle class is to buy a house near Zhongguancun.

At this stage, Zhongguancun has not yet truly developed outside the Fifth Ring Road. If you go to Xierqi and Shangdi area now to get a few pieces of land, you will really make a profit in the future.

Back then, Li Mu rented a self-built house in Tangjialing for 300 or 400 yuan a month. A few years later, the most relocation community in Tangjialing was sold for 60,000 or 70,000 yuan a square meter.

Where is Tangjialing? It was a shanty town outside the North Fifth Ring Road where birds could not shit out. It was several kilometers away from the nearest subway station, but its real advantage did not rely on the subway at all, but the Zhongguancun Software Park, the subway? Its potential customers are those who hope to live here, walk or drive to and get off work for more than ten minutes.

Wei Lan asked Li Mu at this time: "Mr. Li, what scale do you think Zhongguancun can develop to in the future?"

Li Mu shrugged and said, "There is no big problem in the country and the second in the world."

Wei Lan asked in surprise: "Second only after Silicon Valley?"

"That's right." Li Mu nodded and said, "It shouldn't take too long to achieve this step."

Wei Lan said: "The whole country is currently developing high-tech, especially first-tier cities. There are basically new districts and high-tech parks. Can Zhongguancun's advantages be maintained?"

Li Mu smiled and said, "Don't worry, it's possible that in any country and region, the industrial clustering effect is inevitable. There are Hollywood, Silicon Valley, and Detroit in the United States. These are typical examples. Zhongguancun has many advantages. First, it is in the capital and has unique advantages. Second, it is a cluster of top universities, Tsinghua University, Yan University, People's Congress, Aerospace, Posts and Telecommunications... Countless universities are nearby, providing enough talent supply for Zhongguancun; third, there are already scale dividends, the largest in the country, and entrepreneurs give priority to starting businesses here. Even if medium and large enterprises do not move here, they will set up branches here and dispatch more personnel. Therefore, it is impossible for any high-tech park in the country to surpass Zhongguancun."

Speaking of this, Li Mu paused and said: "Since we believe that Zhongguancun may become a gathering place for high-tech enterprises second only to Silicon Valley, let's analyze the future expansion scope of high-tech enterprises in Zhongguancun. It is not realistic to develop westward from the North Third Ring Road to the North Fourth Ring Road. To the southward to the Third Ring Road or eastward, it is all densely populated areas. I have heard that enterprises give way to densely populated areas, and I have never heard of densely populated areas giving way to enterprises, so it is even more unrealistic."

"The shackles of the three directions of the southeast and west have caused the high-tech industry to form a situation of fighting beasts in the areas of the North Third Ring Road to the North Fourth Ring Road. However, the trapped beast is not surrounded by other animals, but cages built by reinforced concrete. The only remaining direction for the trapped beast to break through is to go north."

"In the future, the direction of high-tech parks and enterprises will definitely start from the North Third Ring Road, spread to the northern region, the northwest region, outside the North Fifth Ring Road, and even the Sixth Ring Road to be built in the future. These places are now small in population and have small relocation costs. They are the primary choice for the development of high-tech technology and are almost the only choice. So, in the next stage of Wanying, we can find ways to get more land in the north."

Wei Lan sighed: "Wanying's funds are also very tight now, and it is almost full of power. In the next stage, we may have to wait until our first batch of properties will be launched before we can accumulate enough energy."

Li Mu said: "Do you remember the first thing we talked about just now?"

Wei Lan asked: "Are you talking about the general trend of steady growth in housing prices in the next ten years?"

Li Mu nodded and said, "Combined with this big trend, if you want to grow, you must be brave enough. As long as the market is here, you must never be afraid of high debt ratio. Don't be assured and bold as you can get the biggest leverage you can get. The big trend is here, and with a certain operation and control ability, there is absolutely no possibility of losing money."

Wei Lan nodded suddenly with great enlightenment.

Li Mu said at this time: "Weilan, to be honest, sometimes, when analyzing the industry with a too professional perspective, it is easy to focus too much, and macro control is insufficient. This is because of the truth in this mountain. If you break out of the fixed thinking mode of the industry, you may gain unexpected results."

"For example, now we analyze the real estate development in Zhongguancun. Don't look at how the subway is built, and don't care about how the school district is divided. The municipal government and the district government have any favorable policies. Just look at the future development trend of the entire high-tech industry. You see, it is a giant beast, trapped in three cages and getting bigger and bigger. Breaking northward is an inevitable trend. You can do it with confidence, because once the industry breaks northward, the government will definitely repair the subway, build schools, and give policies to it in order to encourage the development of enterprises. At that time, the entry cost will be too high."
Chapter completed!