After Li Mu was reborn, he has always been an absolute workaholic.

Working harder is no longer just to make money, but to satisfy every time the product model is successful.

Without Li Mu, the Internet in this world would develop normally according to the original rules, but what Li Mu wanted to do was to break this rule and take all the things that would appear in a long time to the present.

It is easy to get the model, but it can still succeed when it comes to the model. This tests his control ability and adaptability. Therefore, when he figured out how to carry the takeaway o2o business at the moment, he immediately began to try it.

Wei Lan was putting a pot of boiling water on the gas stove. Seeing Li Mu absent-mindedly holding the instant noodles, he walked up and took the instant noodles into his hand. While unpacking the packaging, he asked him: "What are you thinking? It's like you've lost your soul."

Li Mu came to his senses and said with a smile: "I want a new business model."

Wei Lan asked curiously: "What mode?"

Li Mu smiled and said, "The takeaway model is the door-to-door model. If you want to eat in the future, you don't have to go out and just place an order online."

Wei Lan laughed and said, "It's not easy to achieve this. Go and ask a nearby restaurant. If they deliver takeout, just ask them to get a takeout order. When you want to eat, call them and ask them to deliver it to you."

Li Mu asked her back: "What if I want more choices?"

Wei Lan said: "Then you can find a few more restaurants and get a few more takeaway orders."

Speaking of this, Wei Lan said again: "I have seven or eight takeaway orders at home, including noodle restaurants, Sichuan cuisine, Yanjing local cuisine, and Western cuisine, many kinds."

Li Mu said: "This is too troublesome. You have to get a lot of menus. These menus only have names, no pictures, no visual experience, and the menu is difficult to update. If a new dish is released in the restaurant, if you don't change to a new menu, you will never know just by ordering takeaway."

Wei Lan nodded: "That's right, what kind of takeaway you are going to make?"

Li Mu smiled and said, "What I want to do is to add all the restaurants in Yanjing to the online takeaway platform. Each restaurant has a visual menu and is updated in time. You can order whatever you want and then place an order to pay."

"All the restaurants in Yanjing?" Wei Lan said in surprise: "There are some restaurants that do not do takeaway business themselves. They do not have the person responsible for delivery. There is a donkey meat cooked downstairs that is delicious. I have always hoped that they can open a delivery service, but they do not have enough staff, so they have not started it."

Li Mu said: "So, my takeaway platform does not require the store to deliver it themselves. I will set up a special delivery team to be responsible for the delivery."

"Dispatch team?" Wei Lan exclaimed: "This requires a lot of people, right? Yanjing alone probably needs a scale of several thousand people."

Li Mu smiled and said, "That's right, can it provide thousands or even tens of thousands of jobs to Yanjing?"

Wei Lan said: "But the cost is very high. One person has a salary of one or two thousand yuan a month, and ten thousand yuan a year is 10,000 yuan a year..."

Li Mu said: "I don't want their salary to be paid, so users will pay."

Wei Lan asked: "User? Are you asking the user to pay the delivery fee?"

Li Mu nodded: "You need postage for sending things. Isn't it normal to pay for delivery for meals?"

Wei Lan said: "But the average order price of takeaway is very low. Sometimes it costs a few dollars to eat a rice bowl alone. If you ask him to pay an extra shipping fee for the rice bowl of these rice bowls, he may not be able to accept it, right?"

Li Mu smiled slightly and said, "The consumption habits of users are actually cultivated. From a realistic perspective, the question you mentioned is correct. When asked directly, most users are definitely unwilling to pay for the delivery fee. In contrast, they may be more willing to go out and buy it themselves to save these delivery fees."

Speaking of this, Li Mu changed the subject: "But you have to know that humans are lazy animals. Once some new product saves them labor costs, it will bring great attraction to them. The only problem is how much additional cost is needed."

"So, my idea is that in the first half of the year or even one year when the takeaway platform is launched, there will be no delivery fee. If the hotel sells five yuan, I will charge you five yuan and help you buy it from the hotel and deliver it to you."

"In this way, you will accept it quickly and rely on the door-to-door delivery service I provide. Over time, I will develop a kind of laziness for you. This laziness is called: 'I don't want to go downstairs to buy takeaways by myself, I don't want to go downstairs to have dinner by myself, I just want others to deliver it to me';"

"Once this inertia penetrates into the bone marrow, your dependence on me will reach a peak. At this time, I will tell you, sorry, we will charge the delivery fee to users from today, for every order of three yuan. Although you are reluctant to leave these three yuan, what you are even more reluctant to leave is your laziness in your bones. You will think, spend three more yuan if you spend more than three yuan. In short, don't let me buy it myself, just eat it myself."

Wei Lan looked at Li Mu like a monster, sighing: "You are too ruthless in calculating users!"

Li Mu smiled and asked back: "Is there any problem?"

Wei Lan shook her head: "No problem, but I suddenly felt a little scared in my heart. I don't know who else is, which industries, and what laziness has cultivated for me."

Li Mu smiled and said, "That's too much. If you don't say anything else, the bus will cultivate you with the laziness of not wanting to walk and ride a bike. Taxi will cultivate you with the laziness of not wanting to squeeze into the bus. SMS will cultivate you with the laziness of not being too lazy to speak. Online shopping will cultivate you with the laziness of not being too lazy to go shopping. So what I want to cultivate next is the laziness of users being too lazy to go out to eat and buying takeaway home by themselves."

Speaking of this, Li Mu said: "In fact, such a takeaway platform not only cultivates the laziness of users, but also cultivates the greed of merchants. For example, a small restaurant with 6 dining tables has a high turnover rate, and the number of visitors that can be received in a day has a very low ceiling. Moreover, due to insufficient exposure and display, he is likely to be unsatisfied or even empty seats most of the time. However, if he connects to my takeaway platform, his display volume will increase exponentially, and users can place orders online directly. In this way, even if the carrying capacity in their store reaches its limit, as long as they still have productivity, they can sell online. If they sell takeaway online, there is no need to consider the turnover rate."

"Maybe under normal circumstances, a store will receive up to 200 customers a day, but after opening an online takeaway channel, it can sell 500 or even 1,000 takeaways every day. This is a huge new income channel for the store. Over time, we will account for more than half of its income. By that time, they will develop a serious income dependence on us and will completely be inseparable from us."

"They can't live without us, so we have to get a share of the pie with them. Either I will draw a certain percentage based on sales as my due remuneration; or I will open up resource sales and hand over the platform resources to merchants for bidding. In this way, as an intermediary, I can earn a service fee from both buyers and sellers, and the profits of the platform will naturally come out."

Li Mu knows very well how the Internet affects a person in the long run, and how to dig pits for users step by step to let users jump in. Many emerging models have started to burn money crazily. Users think they have found a bargain, but in fact they are falling into the pits they dug for themselves.

When taxi-hailing software is fighting, the user may only have to pay 5 yuan for taxi-hailing costs of 20 yuan;

When the takeaway software is fighting, users buy a takeaway that costs 10 yuan, and they may not have to spend a penny, and they also get a subsidy of 2 or 3 yuan from the platform;

The same is true when fighting various vertical e-commerce websites. They give in to the benefits as soon as they start, play the image of "I am stupid, come and take advantage of me" in front of consumers, and then trick users into their own trap.

Once these platforms cultivate users' laziness to a certain level, they will immediately turn aside. The original taxi fee of 20 yuan is now 30 yuan, and it will increase by 50% during peak hours, which will cost 45 yuan. If you don't sit? It doesn't matter if you don't sit, because you can't call the car at all if you don't sit;

To put it bluntly, it means using low prices and subsidies to deceive you into the trap. When you can't live without him, you can directly increase the cost and double the money.

This is the same as when Marlboro cigarette companies in the United States delivered free cigarettes across the United States in the middle of the last century. Are you a smoker? Oh yes, that's all right, get out of here; what, don't smoke? Hey, don't leave, I'll give you a pack for free and you can try it?

Tobacco companies use a pack of cigarettes to deceive users into the trap. When the user becomes addicted, they will earn money for thirty years or even a lifetime. This is basically the same as an Internet company.

In my previous life, CeO from a taxi platform also spoke. The price you increase now is paying back the debt I subsidized for you back then.

What he said is true. How could so much capital come in crazily for tens of billions of dollars? He waited for the day when he was recovered with capital and interest. But his eating behavior was really ugly. At that time, a subsidy of 5-10 yuan was a great supplement for users, which was a great addition of 15 yuan. Now? If you go out in a first-tier city, you can easily get a few dozen or even one or two hundred fares. The additional cost of one order starts at least a few dozen yuan. The interest is a bit outrageous.

Also, there is no subsidy for takeaways worth 10 yuan per serving. Some platforms with ugly food appearance will not only charge you a 5 yuan delivery fee, but also a 3 yuan packaging fee.

The 5 yuan delivery fee is partly the cost and partly the profits intercepted by the platform;

The wholesale cost of a 3 yuan packaging box is no more than 30 cents. This money is usually divided by the platform and the merchant. Sometimes, the platform directly asks the merchant for money and it hurts the feelings, so it comes up with such a shameless method. Each order is 2-3 yuan for the packaging fee, and the merchant takes the small head and the platform takes the big head. In this way, the platform has a lot of profits, and there is no need to pay money from the merchant’s pockets. So both sides are happy and cheat users’ money together.

When you pay an extra 8 yuan for an order, the time it takes to deliver the order to you may take one hour. Don’t be dissatisfied. If you don’t agree, go out and eat it yourself.
Chapter completed!