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Chapter 1562: Obscure and indirect realization of resources

As Cristiano Ronaldo's agent, Jorge Mendez agreed to Li Mu's intention to cooperate without any hesitation.

Then, the topic immediately entered the practical stage of discussion.

Jorge Mendes told Li Mu that the Premier League has not popularized the liquidated damages system at this stage. Most teams will not add a liquidated damages when signing players. In other words, most teams hope to strengthen their control over the players. If there is no liquidated damages, players will completely obey the club's arrangements during the contract period. As long as the club does not let people go, no matter how high the price others pay.

Fortunately, Jorge Mendes is a scheming football agent. When he helped Cristiano Ronaldo sign an agreement with Manchester United, he insisted on adding a liquidated damages option, leaving a backdoor for Cristiano Ronaldo.

In the first year, Cristiano Ronaldo's liquidated damages were 25 million pounds. As long as it exceeds this price of 1 pound, it can trigger his liquidated damages clause. In theory, Manchester United can only release people.

This is also due to the fact that the liquidated damages have not yet developed to such an abnormal level in the later stage. More than ten years later, the liquidated damages of top international superstars are basically over 100 million pounds, but the current level of football business development is far less mature than ten years later. Therefore, a Premier League club can win tens of millions of pounds, and a player's 10 million pounds is already a scary wave. Beckham, the most commercially valuable player in the UK, just transferred to Real Madrid in June, and the transfer fee is only 35 million euros. In the later generations, he can't even win a new star who just emerged in the World Cup, but at present, he can already win the world's top players.

So, when setting this liquidated damages, Manchester United obviously did not realize that someone would use 25 million pounds to force Cristiano Ronaldo. Even if there were, it would be a very cost-effective deal for them.

And this left Li Mu an opportunity to take advantage of.

The price for Cristiano Ronaldo is very cost-effective. Although it is a bit stupid at the moment, after all, Manchester United has given him a very high premium after spending 12 million pounds. If it really costs 25 million, most clubs will use this money to buy a first-tier player who has truly experienced and proven their strength, rather than a young boy who has just turned 18.

Everyone knows that spending a lot of money to introduce an 18-year-old young man in the football market is actually a very risky behavior.

The most critical reason for this is that he is too young, has too little experience, and even has too young personality. Many stars are geniuses at the age of 18, but at the age of 19, they may be directly hollowed out by beautiful cigarettes and alcohol. By the age of 20, they will become second-rate, and there are many so-called geniuses who make money in third-rate clubs.

However, Li Mu is very clear about Cristiano Ronaldo's development trajectory. He is a very talented and hardworking genius player. A future world-class superstar who can be in the world football world for at least ten years. He can buy him for 25 million pounds, which will really make money from his grandma's house.

Thinking of this, Li Mu couldn't help but sigh inwardly. He was still one step late. If he wanted to start a club a few months earlier, he would go directly to Sporting Lisbon and could get him for 12 million pounds, saving half of it.

After confirming that as long as you pay the liquidated damages, you can trigger the liquidated damages clause in Cristiano Ronaldo's contract and introduce him to his club, Li Mu immediately began to ask about the specific operation procedures.

Jorge Mendes told Li Mu: "Just bring a lawyer and a check to Manchester United, this matter can be solved directly."

Li Mu asked in surprise: "That's so simple?"

Jorge Mendes nodded: "It's that simple indeed."

Li Mu immediately said to the ceo Arist of Manchester City club: "I will arrange a transfer immediately. Tomorrow you will bring your lawyer and check to get this matter done."

As he said that, Li Mu couldn't help but think of Manchester United's head coach Ferguson.

In his previous life, Li Mu read some biography of characters. Many media have detailed descriptions of Ferguson and Ronaldo. The most commonly used description is "father and son". It can be seen that Ferguson recognizes and loves Ronaldo very much. I don't know what her attitude towards Ronaldo now. If she is already very satisfied, then getting him to Manchester City should be a big blow to Ferguson.

Li Mu had no hatred for Ferguson, but when he thought that the Macmillan family was at the helm behind Manchester United, he was a little angry.

A rich second-generation British dared to show off with him, mocking him and even Chinese football and Chinese Sports. How could he bear it? Even if he had beaten him, Li Mu was still angry. He had to find a way to make Manchester United do it alone.

Want Ronaldo? There is no chance. Ronaldo will transfer to Manchester City before the end of the month, and there is no penalty for liquidated damages. No one can take it away, even if he offers a price of 100 million euros, he will not sell it himself.

Want Rooney? If it doesn't exist, I'll bring Rooney to Manchester City this year and will not give Manchester United a chance at all.

There is no need to dig a Manchester United player like Ferdinand, and he can't dig, but if Vidic can be blocked outside Manchester United's goal, Ferdinand's future development space and role in Manchester United will be greatly curbed. As fast as this season and as slow as next season, Manchester City will probably be able to hammer Manchester United on the ground.

When Manchester City's ceo Arist heard Li Mu's order, he hurriedly agreed and said, "I will do this tomorrow morning."

Li Mu smiled with satisfaction, looked at Cristiano Ronaldo, and said: "Cristiano, in the future you will be the most important person on the Manchester City club's forward line. I hope that after the transfer, you can quickly integrate into this team."

Cristiano Ronaldo nodded quickly and said, "Mr. Li, please rest assured, I will do my best."

Li Mu smiled slightly and said to Jorge Mendes: "Mr. Mendes, I heard that your agency has many outstanding players and young potential players?"

Jorge Mendes hurriedly said: "There are indeed many excellent players and young potential players, and I am actively signing more excellent players."

Li Mu asked: "Only do player agency business?"

"Yes." Jorge Mendes said embarrassedly: "My business is relatively simple and has no technical content now. I just go to discover some players, sign economic contracts with them first, and then help them find suitable clubs to recommend them. In fact, it is just a player intermediary, with a small scale and a high income. The only advantage is that as a broker, I almost don't need to spend actual costs, it's nothing more than manpower and some connections."

Li Mu nodded and smiled, "I have an idea that may be able to upgrade your existing industrial model. I wonder if you are interested."

Jorge Mendes immediately became excited and hurriedly said, "Of course I am interested, Mr. Li, please speak."

Li Mu smiled and said, "You are now in the player economy, so why not cooperate with me and let me take the line of player economy and output player publicity resources. This is equivalent to the cooperation between us. You are responsible for the products and I am responsible for the publicity. You know, Muye Technology has a huge amount of information delivery ability and a very large traffic. We also have our own portal, sports section, and even special pages for every sports and every event;

Every club has a need for publicity and promotion, and every player is the same. If we cooperate, I will put the players' promotion resources here to ensure that every player you sign in and launch can get additional publicity resources. The premium of the player itself will naturally be increased. The club will be willing to spend more money, pay more agency fees, and sign players from your hands. I can also monetize football publicity resources through cooperation with you. Everyone can truly achieve 1+1 or more cooperation, which will be beneficial to everyone."

Li Mu knew very well that as a giant enterprise, Muye Technology needs to monetize resources, but it must not directly open the channels for monetization of resources to everyone or low-end enterprises. Otherwise, the company's qualifications will be pulled to the bottom all at once. For example, Baidu, they can sell any keywords for money and bid directly. No matter whether the other party is a so-called hospital of the Urata group or an individual who promotes products, as long as they can afford the price, they can buy resources from Baidu.

Li Mu cannot sell all the promotion resources of Muye Technology in football to clubs and even to a certain player like Baidu. However, the resources themselves are there, just like the special page of the Premier League, which can always attract the traffic of football enthusiasts. So, on this page, which players and clubs are placed in the best position, these players and clubs can get more traffic resources. It is too much to sell publicly, and it is too much to lose if they don’t sell. The best way is to find an external carrier and then change it to an obscure method to cash in indirectly.

If these resources are tied to Jorge Mendes, first of all, they can greatly increase the premium of the players in his hands. After all, these players have their own publicity aura. When the club buys people, they can directly convert part of the publicity budget. Secondly, Li Mu and Jorge Mendes can benefit from the premium. Finally, what Li Mu values ​​is not to use resources to indirectly cash through Jorge Mendes, but to use resources to make a chain and bind him and his agency to himself.

Jorge Mendes is indeed very interested in Li Mu's proposal. Although he is now in European football, he has a very simple business model and his business foundation is not stable. Today he has the ability to mediate between players and clubs, and both of them are looking for cooperation with themselves. If someone with stronger resources than him pops up tomorrow, the players and clubs will definitely turn against him. By that time, his job will easily fall.

If you can cooperate with Li Mu, get Li Mu's publicity resources in the football field, and make these resources unique and huge advantages, then you will not only increase the scale and revenue of your business, but more importantly, you will be able to build a stronger foundation in your business.

Moreover, in the future, cooperation with Li Mu will not only be just a little resource and interest. As long as you cooperate deeply, Li Mu will definitely plan a broader development space for himself in the future.

So, Jorge Mendes blurted out to Li Mu: "Mr. Li, I am very interested in the suggestions you gave me. I don't know how you want to cooperate specifically?"
Chapter completed!
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