Chapter 1508 Consumption Upgrade
After Li Mu boasted about the box office of 1 billion, the media reporters present were shocked. For a moment, the questions in Li Mu's ears were basically all about the "billion box office of 1 billion", such as:
Why do you think "Crazy Stone" can win a billion-dollar box office?
Would you be disappointed if Crazy Stones didn’t meet your expectations?
From directors to actors, most of the newcomers in "Crazy Stone" are directors and actors. Do you think such a team can support a billion-dollar box office?
After hearing these questions, Li Mu just smiled faintly and replied: "I am full of confidence in "Crazy Stone" because I am full of confidence in the movie itself. The success of the movie is not based on big-name stars or big-name directors, but excellent stories and excellent acting skills and production standards. Therefore, whether this movie can support a billion-dollar box office must be tested by the national audience. As for whether I will be disappointed if I cannot reach the level, the answer is no. I highly recognize this movie. I think its story core, actor acting skills and production standards are very high, and I am very satisfied with this."
A reporter asked: "Hello, Mr. Li. I really didn't expect you to be so busy and take time to attend the premiere of this movie in person. From this point of view, you can also see how much you attach to this movie. So do you have anything to say to the audience in front of our TV?"
When Li Mu heard this question, he nodded with relief. These people had asked so many unnutritional questions before, and this was finally a little bit better. What he needs now is to talk to the audience through the media. However, this kind of dialogue cannot always be taken on his own initiative, as it will make the sales flavor particularly strong. Sometimes, reporters need to thread needles and secretly cross Chen Cang.
So, Li Mu smiled and said, "I believe that many viewers in front of the TV have not entered the cinema for a long time. Many excellent movies need to be better audio-visual effects to taste the charm. This is even more true for good comedy movies. Take your lover, relatives, or have a few friends to go to the cinema to watch an extremely happy movie in an immersive way. I believe that this experience will definitely not disappoint everyone."
After answering this question, Li Mu pushed Ning Hao in front of him and said with a smile: "I won't answer any other questions. Today's protagonist is Director Ning. If you have any questions, please ask him."
Pushing Ning Hao to the media reporters, Li Mu began to seriously consider the box office that "Crazy Stone" could earn.
Taking the movie ticket price of about 30 yuan as an example, a box office of one billion yuan requires 33.33 million viewers. If one of every ten audiences completes the second brush, that is, 30 million viewers are required.
What is the 30 million people in front of the 1.3 billion people in China?
Not to mention 30 million, even 60 million is nothing in front of the data ratio.
At present, the total box office of domestic movies is only about 1.5 billion yuan throughout the year. In total, the number of movies is only 50 to 60 million. In a country with a population of 1.3 billion, this proportion is really too low.
As for why it is low, it is not because it cannot afford to consume because it is poor. After all, it is because the consumption concept has not reached this level, so consumption upgrades are urgently needed.
Li Mu has experienced countless consumption upgrades in the Internet and cultural and entertainment industries, and he deeply understands the importance of consumption upgrades to an industry.
Consumer upgrades do not rely on the industry’s own upgrades and changes, but on powerful products to drive consumers’ upgrade needs.
Just like Apple's consumption upgrade to the mobile phone market, if you want to achieve consumption upgrade, you must come up with products with this power.
Now, the film market in China can almost be considered dead silent. I want to make the film market prosperous. The reason why "The Girl We Chased Together in Those Years" was able to win hundreds of millions of box offices and set a record is also due to the popularity of several starring actors and theme songs at that time, as well as the special selling point of youth nostalgia. The movie's pulling effect on the Chinese film market was just a flash in the pan, and it was not enough for people to develop the habit of entering the cinema after watching it.
In Li Mu's opinion, there are only two movies that have truly achieved consumption upgrades in the years since the development of Chinese films.
The first film "Avatar", the stimulation of this film to the Chinese film industry was epoch-making, and it made Chinese audiences truly realize that good movies need to be watched in cinemas;
The second film "Lost in Thailand", which created 63% of the box office with a 38% scheduling, became the first domestic film to exceed 1 billion yuan, creating a box office record for domestic films, and also impacted the same year's "1942" in a mess. It opened a new era of entertainment films and completely opened up the domestic film market;
Since "Lost in Thailand", the box office of domestic films has been rising, more than one billion, more than two billion, more than three billion or even higher...
Among these two movies, "Avatar" is a world-class masterpiece, sweeping 18.7 billion yuan in box office worldwide, becoming the highest box office record in film history. Its significance and influence are naturally needless to say. However, when "Lost in Thailand" was born, it was only a medium-sized popcorn movie. Director Xu Zheng was not really popular yet as an actor, and being a director was the first time a big girl was in the sedan chair. Among the actors, there were Wang Baoqiang and Huang Bo, but neither of them were in the front line at that time, and their appearance was also a sequence of the tail of the crane in the film and television industry.
But it was these three people who formed a comedy movie that allowed the audience to make great success with their practical actions, and crushed the famous directors, actors and big producers released in the same period.
This movie is insignificant in the history of films and is not considered a high-quality film in the history of Chinese films. However, it subverted the entire Chinese film market with a destructive attitude, directly triggering a major consumption upgrade in the film and television industry. Since then, the box office of Chinese films began to explode.
The quality of "Lost in Thailand" is at least one level worse than "Crazy Stone". Since "Lost in Thailand" can drive consumption upgrades, there is no reason why "Crazy Stone" cannot be.
Therefore, Li Mu feels that the trend of the Chinese film and television industry is coming soon.
...
When Li Mu, Du Wei and Ning Hao finished the reporter's interview and walked into the venue together, nearly a thousand guests and audience stood up and applauded. When the three of them walked through the center carpet in the venue, applause and attention were always with them. Everyone sincerely gave the applause and attention gift to Li Mu, who was walking in the middle of the three.
Almost all the guests present were from the film industry. They had stars, producers, directors, and executives in the film and television industry. So many people stood up to applaud Li Mu. The reason is very simple: Since the birth of Chinese films, Li Mu has been the strongest among the capitalists who are concerned about the film and television industry, so strong that they are too many beyond the film industry.
In other words, since the birth of Chinese films, they have never received attention and support from super rich people like Li Mu. Everyone is particularly looking forward to Li Mu bringing huge improvement and promotion to the film and television industry, so that their lives will be much better.
Moreover, Li Mu's current strength has indeed reached a mythological level. Not only the film and television industry, but any industry hopes to get the help of such a legend.
Whether it is Forbes or Hu Run, they have been calculating Li Mu's value recently. The conclusions they have come to are very terrifying personal assets exceeding 100 billion US dollars, and will soon exceed 200 billion US dollars.
If we look at the numbers, Li Mu is already the richest individual in the world and should be on the top of all the world's rich rankings. However, so far, no rich rankings have included him in it. The fundamental reason is that Li Mu's company has not yet been listed.
Not listed means that the assets are "valuation" rather than "market value", and the valuation is extremely imperative, because if valuation is based on net assets, Li Mu's and several companies can't actually add up to $10 billion, but most of his worth comes from the extremely high premium given to him by the market.
It's like a famous writer who set up a company, and he is the only one in the company, and his personal creative copyrights. However, the copyright is a virtual asset, and it is difficult to actually value it without selling it. From this point of view, his company's net assets have nothing except office space and office supplies.
Moreover, all valuations from the capital market are just unilaterally estimated values given by one or several investment institutions, and this kind of valuation is not reference value. What is truly reference value is the recognition of the company's stock price after the company goes public, and the company's market value after the company goes public.
It is precisely because of this that it often happens that a giant company's stock price has soared recently, and the founder's value has increased by tens of billions overnight, or the stock price has plummeted, and the founder's value has decreased by tens of billions overnight.
Therefore, for rigorous considerations, no responsible rich rankings cannot include Li Mu's estimated value in the rich rankings.
However, once Muye Technology goes public and Muye Technology's shares in Google, Paypal, and Baidu go public, Li Mu's value will immediately usher in an explosive growth. This is not counting the several major products of the e-commerce empire in Li Mu's hands: Taobao, Taobao Logistics, Alipay... If these three are also listed, Li Mu's value may not be able to stop it by 200 billion US dollars.
Now, a super big man with a net worth of over a few hundred billion US dollars has arrived in the film and television industry with only a box office revenue of more than one billion yuan a year. He decided to personally push the industry forward by himself, which is definitely a once-in-a-lifetime opportunity for the entire industry.
Li Mu, Du Wei and Ning Hao walked to the first row in front of the stage. There had been a seat in the VIP area for Li Mu. Li Mu saw many familiar faces here.
Not only the entire founding team of "Crazy Stone", but also many of the most famous stars and directors in the entertainment industry. The seats of these people are on either side or behind Li Mu, so they all say hello to Li Mu, and Li Mu also responded with smiles.
At this moment, Li Mu suddenly felt a little vanity in his heart. He finally understood why some bigwigs who had nothing to do with the entertainment industry in his previous life were very keen on close contact with the entertainment industry. These people are usually super big names with countless fans, but in front of him, they were polite and cautious as if the company employees saw the boss. Originally, these were all stars, and the feeling of star surround the moon could indeed greatly enhance a person's vanity.
Chapter completed!