If there is no unified answer to Huanya's boss and shareholders hate the most, half a month ago, but now, the one that everyone hates the most is Li Mu.

However, in order to make money, Huanya still has to lower her head and find an intermediary to mediate with Li Mu. The purpose is nothing more than hoping that Li Mu can give them a break. After all, Muye Yingxiang has made so much money through "Mr. Zombie", just treat it as compensation for Huanya's losses and authorize the use of "zbie-master" to Huanya, or Huanya is willing to buy the brand name from Maino Yingxiang for HK$10 million.

When the words reached Li Mu's ears, Li Mu refused without exception. The reply he gave was very tough: "Before I find someone to pass the message next time, I will study what the spirit of contract is."

It’s not that he deliberately wanted to be in trouble with Huanya, but that the business itself is like this. You must recognize the transactions you make and what you sell! This is the quality that business people should have. Now that they see what they sell making money, they think of selling the sequel immediately to make money, and they also want to sell the copyright in one go to squeeze out their space. That’s fine. Now they are looking for someone to be a lobbyist, wanting to deal with the brand they make are popular with at a low price? How is that possible?

What is the difference between such a slutty operation in his previous life who sold the house, and relied on the contract when the house prices rose, and snatched back the house? Li Mu had watched such news a lot in his previous life. The homeowner sold the house to the buyer, signed the contract, paid the full payment, and the house price suddenly soared. The homeowner felt very uncomfortable. He took a large group of people back to his house, and he had to take back the house and abolished the contract. How could such a reason be?

What's more, when Li Mu took over this second-hand house, it was an old house that had been abandoned for 18 years and was almost worthless. Li Mu spent a lot of resources and energy to renovate it inside and outside. You want to buy it now, why?

Such a bad thing may happen if they encounter a weak person, but when they meet Li Mu, I'm sorry, no one will give him any face!

When Hollywood film companies saw this, they gave up the idea of ​​purchasing the copyright of "Mr. Zombie" from Huanya, and instead communicated with Muye Impression, hoping to buy the copyright of "Zbie-master" from Muye Impression, but Li Mu declined without exception. He had the idea of ​​developing the IP "Zbie-master" and was not going to sell it directly to cash it out.

After rejecting Huanya and Hollywood, Li Mu notified the person in charge of Makino Yingxiang to start negotiating with various regions around the world about the issuance rights of "zbie-master".

After all, I bought the global distribution rights from Huanya except for Hong Kong. Now "Plant vs. Zombie Online" is very popular, and the movie is also very popular. Video publishers around the world hope to be able to represent the movie in their country or region. The box office in North America is so high, which gives them great confidence and enthusiasm.

Li Mu decided to open up cooperation, but the requirements were also clear. First, we should find the most powerful publishers in various countries and regions. Secondly, publishers must ensure the number of films. For this reason, Li Mu can still give 10-20% of the box office revenue to theaters.

...

When the box office of "zbie-master" hit a box office of $300 million in North America, Fang Xudong, the technology master of Muye Technology, gave Li Mu a huge surprise. The yytunes that Li Mu had previously told him to lead the team to develop has been completed!

When Li Mu got the news, he immediately convened the core management team to hold a meeting, and Fang Xudong would demonstrate the product design of this software to everyone.

yytunes is the name of this software in all non-Chinese versions, and its name in the Chinese version is:yy Music.

Although this software was developed by Fang Xudong, the idea of ​​the entire product is completely based on Li Mu's requirements. It can be said that Li Mu is the product manager of this software.

yytunes is a high-confidential project of Muye Technology in this short period of time. It is also a high-confidential project with this software, and the development and production of the second-generation mango-me. The reason why these two projects are listed as high-confidentiality is because Li Mu intends to use this software and the second-generation mango-me to impact Apple's current music software and hardware industry chain composed of itunes and ipods.

Apple currently does not have a money-making monster like iPhone. In fact, Apple has just stepped out of the mud. The current industrial chain composed of itunes and IPOD is their biggest source of revenue.

Li Mu knew that if he invested huge manpower and material resources to develop the iOS smartphone operating system and develop an iPhone, he might not be able to keep up with Apple's pace in history. If he was not absolutely sure to have worked on an iPhone, the best way was to destroy Apple first.

For example, if a person who would have become a master football player had his legs broken once before he was ten years old, even if he could stand up, it would be difficult for him to become a football player. Even if he could, he would definitely not be a master. What Li Mu had to do now is to use yytunes and match the second-generation mango-me to break the apple's legs first to ensure that it does not have the ability to develop iOS and iPhone in the next days. If it is not possible to break it once, it will be smashed twice or three times. In short, he must not be allowed to continue to develop.

In order to achieve this goal, Li Mu has devoted a lot of thought to the product design of yytunes.

yytunes itself integrates basic functions such as online music listening, music purchasing and downloading. On this basis, it also adds song reviews designed by Li Mu, and users build their own albums and share friends' interaction system.

The former is the basic function of Apple itunes, while the latter is a music social section that Li Mu integrates later NetEase Cloud Music and adds to the music social section.

NetEase Cloud Music has a very good user reputation and user scale among a large number of music apps. The main reason is the excellent design of its product itself. For example, the frequent comments under NetEase’s popular songs are published. A large number of netizens even specially downloaded NetEase Cloud Music to see other netizens’ comments on their favorite music. NetEase’s user-built album system is also very interesting. It has created a large number of “kol”, key-opinion-leade, and opinion leaders in the music field.

Opinion leaders are very awesome. They have a strong influence on other users, beyond imagination. For example, male users will never imagine that an internet celebrity who teaches others to dress and dress on Weibo can earn tens of millions or even hundreds of millions a year when opening a Taobao store selling clothes; an internet celebrity who teaches others to wear makeup on Weibo and micro-video platforms can earn eight figures a year by collecting advertising fees from cosmetics companies; an internet celebrity who likes to take selfies and helps selfie apps to promote their product, may receive advertising fees of hundreds of thousands or even millions.

Male users actually have a large number of opinions and leaders who they highly value in the gaming field, peripheral field, and automobile field. Take automobiles for example. There are many people in various automobile self-media, such as Niu Mao, Someone, Some No. 8, Someone... These are all opinions and leaders in the automobile field. Suppose a car reviewer has 2 million fans, and he will make a family car review of 100,000-150,000-150,000-clear promotion of a certain car under a certain brand, which may bring thousands or even more than ten thousand sales to the car.

This is not alarmist at all, but the actual opinion leader marketing in the Internet field, and it is everywhere!

For example, you just happen to want to buy a car, and it is a car worth 100,000 to 150,000 yuan. You have studied it for a long time, but each brand has its own products, and these products have their own advantages and disadvantages. How to choose? You are suddenly in trouble.

Some people say it depends on the brand, and joint venture cars are more powerful, some people say that domestic cars have the highest cost-effectiveness, and some people say that buying a car requires three major items;

Some people say that the turbocharger is prone to failure and expensive maintenance, while others say that the naturally aspirated power is weak and the fuel consumption is high;

Some people tell you that Mazda's Chuangchi Blue Sky is awesome, while others say that it's purely nonsense;

Some people say that continuously variable speed is the most fuel-efficient, while others say that continuously variable speed is the easiest to break;

Someone is fooling you, saying that the rear seat of the car is not independent, and the training is even more awesome than the independent suspension. This kind of nonsense is basically equivalent to saying that the donkey raised in France runs faster than the horse...

When you are bombarded by various information, the car reviewer xx, who has always been paying attention to and trusting, suddenly made such a program. He reviewed 8 products of this price in the program. You have studied and struggled with each of them. And you also know that if you want to buy a car, you must choose one of these eight models. So the balance that was originally stalemate in your heart is ready to be tilted without you knowing it. Which car reviewer you are following may affect your final judgment.

He tested a lot of random things on the show, talked a lot of nonsense, and fooled a lot of things, and finally told you that a certain brand of cars is the most cost-effective among these eight cars, so all your struggles, hesitation and entanglement are gone, and you immediately slapped your thigh: "Okay, just buy it."

So you took the money to order and pick up the car at the 4S store. I felt that the opinion leader was fucking reliable, but what you didn't know was that the program funding for the eight cars was provided by the brand manufacturer you bought, and he secretly gave him three million yuan in advertising fees...

It is precisely because these opinion leaders have a great influence on users and can transform users into their own fans and imitators, so they have a great significance to the platform and have a strong promoting effect on the overall platform. This is also the fundamental reason why Li Mu wants to build an "opinion leader".

The Internet has not yet begun to nurture "opinion leaders", so Li Mu is preparing to start this attempt from music first.

In yytunes, the route of the opinion leader is to attract users' attention through high-quality comments, and then share their playlist albums to gain the following of other users. In addition, you can also share them through yy space to attract your friends' attention.

In NetEase Cloud Music, a thoughtful music review may receive tens of thousands of likes and tens of thousands of attentions. In this way, users who follow him can see what kind of songs they are listening to. In terms of listening to music, there are actually many users who are in a state of "stagnation" for many years, so "stagnation" means that when opening the listening app, there are people who go back and forth, dozens or hundreds of songs, and then listen to them for many years. They rarely update the music library and rarely understand other songs of other singers. For such users, how to make them listen to more music from other people is a very big problem.

If it is passive brainwashing, the cost of promoting content to users is too high, because first of all, one song must be overwhelmed by the crowd to brainwash users. For example, a saliva song like "The Mouse Loves Rice". However, how many saliva songs that are so popular can be produced in a year?

Therefore, the best way is to give such a "stagnant" user a song that the person he is following is listening to but he hasn't heard.

For example, a is a folk song lover who listens to songs by Li Zhi, Song Dongye, Zhao Lei and Zhao Zhao all year round. Under normal circumstances, he can only listen to these people actively for several consecutive years. It just so happened that he discovered a fine comment from b in a comment on a song by Li Zhi. He felt that the comments from b hit his heart, said what he wanted to say, or said a layer of connotation that he had not understood. So he paid attention to this person, and instinctively had a certain favor and admiration for this person in his heart. This is the prerequisite for everything.

Although B also likes folk songs, the songs he listens to have certain overlaps and differences with a. For example, he listens to Li Zhi, Song Dongye, Zhao Lei, Wan Xiaoli and Pu Shu all year round.

Since a focuses on b, the platform will have an automatic algorithm that automatically matches the preferences of a and b, calculates the overlapping preferences between the two, as well as different preferences.

The result of the algorithm is that both a and b like Li Zhi, Song Dongye, Zhao Lei, Zhao Zhao, Wan Xiaoli, and Pu Shu respectively.

Because a focuses on b, b is the opinion leader of a. The first premise of the algorithm is to recommend b's preferences to a by default, rather than b's preferences; the second premise is that the algorithm will not recommend b's preferences to a, but recommend b's different preferences to him.

Based on these two premises, the algorithm will tell a, the b you are following, and listen to Wan Xiaoli and Pu Shu's songs because this is something a has never heard of.

a has always been a "stagnant" user, but when he treats b as his opinion leader through comments, in his heart, this algorithm subtly conveys a message to him: Don't always listen to the things you listen to, listen to what songs you admire that you don't know.

a thinks that b is very interesting. The music reviews he wrote were bloody and he was very insightful and in-depth. Since b is listening to Pu Shu's "Born Like Summer Flowers", this song should be good, so you might as well listen to it.

So, the opinion leader b invisibly recommended a song by Pu Shu to a, and a began to take a step forward from a user who has been "stagnant" for many years.

There is one, there are two, and there are two, so a, under the leadership of the opinion leader, goes from "stagnation" to "running forward"...

In the process of building an opinion leader, Li Mu made full use of the user's vanity. For example, when a user finds that his accidental comments have been liked by other users, replying or even following, he will be motivated to write more thoughtful comments under more songs. When he finds that he has hundreds, thousands, or tens of thousands of fans, he will take the initiative to carry the banner of "opinion leader".

At that time, the system only needs to give him a prompt: "So quickly recommend your 15,000 fans to your favorite song..." He will definitely select a song carefully and then push it to his fans;

When the system prompts him: "You already have 1,500 fans, and they are all paying attention to what songs you listen to, why not create your own playlist and recommend it to your fans?", he will definitely create a playlist carefully and then open it to his fans.

What are the results in this way?

A small number of users have become opinion leaders. Because they become opinion leaders, their platform loyalty has surged and their product usage time has also increased. At the same time, they try their best to enhance their influence, which will also bring many new users to the platform;

A large number of users find their own opinion leaders and have objects of worship and imitation, and will break the "stagnation". Because they pay attention to seeing the leaders, they start to listen to more songs they have never heard before, which will directly increase the platform loyalty of ordinary users and the product usage time.

In summary, all users will devote more energy to this music platform every day to achieve rapid development and long-term prosperity of the entire platform.

And this is just part of NetEase Cloud Music’s function. Don’t forget that yytunes, yy music, will be fully integrated into the yy ecosystem once it is launched. By that time, yy’s dialogue function, group function, and yy space will become the basis for music users to socialize based on music.

It is equivalent to integrating NetEase Cloud Music into QQ. In this way, NetEase Cloud Music will inevitably be like a fish in water!
Chapter completed!