Li Mu originally gave concessions to both Lucas and the theater chain, but Lucas had a keen sense of smell. After realizing Li Mu's true intentions, he immediately made a decision: he would not want any of Li Mu's concessions and handed over to the theater chain.

The monologue in Lucas's heart is: Don't you look down on this little money? Although I look down on it, I have to act like you.

If both the copyright holder and the publisher are willing to give in, then the only targets of their concessions will be theaters.

The theater chain and the copyright owner are different. The copyright and distribution care about not only the box office, but also reputation, influence, brand awareness and corporate image, but the theater chain cares only the box office.

If it is a theater chain that is completely neutral and not interfered by any publisher, it will always have only one operating routine: to arrange the most films to the most profitable films.

In North America, the share ratio between the issuer and the theater chain is not fixed, and the sharing ratio is adopted. Generally speaking, the share ratio of the box office issuer has the highest share ratio in the first week. Subsequently, as the release timeline extends, the share ratio of the issuer continues to decline, and the share ratio of the theater chain continues to increase.

The reason why this accounting split model is to increase the willingness of theaters to schedule films after the film is released for a period of time, the popularity and attendance rate decreases. This also shows the operating awareness of theaters. All seat resources are fixed, and what they want is the maximum utilization rate of seats, which is the same as airlines.

If the publisher and copyright holder are willing to sell part of the film chain from their own proportions, it will be a huge motivation for the film chain, which will allow them to spontaneously contribute more film scheduling resources.

Lucas's decision made Li Mu very satisfied. His ability to have such a sense proves that this person is a smart person and is very good at meeting his preferences. It is much more comfortable to cooperate with such a person than those who only know how to fight for greater benefits for themselves.

Combined with the release of "The Flying Tigers" in the future and more other works, considering that North America will still be the world's largest box office market in the next ten years, Li Mu needs to find more powerful partners in North America.

Spielberg and DreamWorks are now their own production partners, and in terms of distribution and theaters, they still need to expand other powerful partners.

Lucas is Spielberg's good friend. He was able to fly from the United States for this cooperation, proving his determination and attitude to do things. Without blinking, he gave up the 10% share he gave him, which further proved that this person's thinking pattern is very suitable for his appetite, so he became his best partner in the field of North American film distribution in the future.

After the decision, Li Mu said to Lucas: "I can sign a copyright sublicense agreement with you today. How long do you think it will take us to get this movie released in the United States?"

Lucas said: "After signing the contract, if the film source does not have English subtitles, we have to quickly arrange the production team to produce it. This is faster and can be done in a few days. If there are English subtitles, I will directly send the copy to the American Film Guild for ratings. At the same time, I will contact the person in charge of major theaters to watch the movie, and then privately talk to them about the specific conditions for scheduling. After the rating comes out, we will set a release date and start the promotion. Once the date arrives, it will be officially released. If the entire process is normal, it will take about two months."

"Two months?" Li Mu frowned slightly and said, "It's a bit too long. Can you get a little faster?"

Lucas said: "Mr. Li, under normal circumstances, the introduction of a movie to be released will last more than two months. The more you have a film that has greater expectations for commercial value, the more you need to reserve the publicity cycle. The publicity cycle is usually about two months, and there are even longer ones."

Li Mu said: "Our movie has already preheated the game in advance, and there are many netizens on the Internet who are voluntarily promoting it, and they have a relatively good audience base. In this way, there is no need to extend the publicity cycle to two months. When you start submitting the rating of the movie, I will start online publicity while also preparing for offline publicity. We strive to compress the publicity cycle to 7-10 days, and then you think about ways to accelerate in other links to see if you can reduce all the timelines to the calculation starting today, about 20 days."

"20 days..." Lucas hesitated and frowned for a while before saying, "Mr. Li, if all links are speeded up, 20 days should not be a big problem, but this will test the publicity work."

Li Mu nodded and smiled, "Since you already have a strong mass base, you don't have to worry about the development of publicity work. You have offline publicity channels, I have online publicity channels, including yy, yy.com, and "Plant vs. Zombie Online". Our information delivery ability is unquestionable. However, if we pull the publicity front too long, if the players of "Plant vs. Zombie Online" lose curiosity and freshness about the elements of Chinese zombies, and if you want to pull them to the cinema, it will be much more troublesome, so we might as well strike while the iron is hot and promote the release of this movie as quickly as possible to ensure that most users have not lost their curiosity."

Lucas has never done such a movie before. Hollywood is highly competitive. Even movies with top stars have to be preheated for promotion a long time in advance. Various offline advertisements and TV advertisements are constantly bombarded to repeatedly deepen the audience's impression of this movie. No movie has ever been released immediately after 7-10 days of promotion.

But if you think about it carefully, what Li Mu said makes sense. After all, the popularity of the game is time-consuming. There are countless big stars who can become popular for more than ten or twenty years or even longer.

But there are very few games that have been popular for more than ten years, so you must seize this rare window of time to ensure that the movie will be brought to the big screen before the audience's curiosity disappears!

Immediately, Lucas agreed immediately and said, "Don't worry, Mr. Li, I must find a way to speed up and make "Mr. Zombies" released in North America as soon as possible!"

Li Mu nodded: "There are still many excellent zombie films in the Hong Kong film industry, and the copyright is in my hands. If "Mr. Zombie" becomes popular, we will release one or two zombie films immediately. Then when the summer vacation comes, choose one zombie film to hit the box office during the summer, and use all the remaining zombie films to release DVDs."

"good!"

...

In just one or two days, all the zombie-themed movies at Makino Yingxiang have created nearly 100 million yuan in copyright fees in China. The copyright of a single movie of tens of thousands of yuan is very cheap, but there are indeed many domestic TV stations, including satellite TV stations, local counties, cities and districts, with more than 2,000 channels. Now it is the time when zombie films are very popular. If it were usual, they would have broadcasted on TV with pirated DVDs. However, because all the copyrights of zombie films are in the hands of Makino Yingxiang, everyone began to respect the copyright. Before the broadcast, they first looked for Makino Yingxiang for authorization.

There are more than 2,000 TV stations, of which half of them have proposed to purchase screening rights from Makino Image. Most of them have obtained the broadcasting rights of more than one movie. Nearly a hundred TV series copyrights alone have been bought. Almost at any time, there must be at least one TV station that can be found in the TV stations.

Although the phenomenon of rushing around is not very healthy, fortunately, the audience is very helpful now. The enthusiasm for obsessing with genre films back then has been burning again, and zombie films of all types are almost endless to watch.

By simply authorizing a batch of copyrights, he earned tens of millions of yuan in net profit. This move by Muye Ying made film and television companies on both sides of the Taiwan Strait and the three regions jealous.

Many companies have worked hard to make several or even dozens of movies a year, but they may not be able to make so much money. Hong Kong film and television companies cannot make several movies with a box office of over 10 million yuan a year. However, Li Mu relied on buying low and selling high, and in a few days, he had already made net profits that other companies might not be able to make in several years, which really made his peers envious and jealous.

Li Mu didn't know that he had a humorous nickname in the Hong Kong film industry, the zombie Taoist priest...

The reason why Li Mu is a zombie Taoist priest is because this guy has captured all the zombie movies in Hong Kong. All the movies with zombies in it are killed by Li Mu. He is the contemporary "zombie Taoist priest" and the "tao priest" who specializes in zombie movies.

After discovering that Li Mu had cheated, many Hong Kong film companies were indignant and had the idea of ​​reshooting zombie films, because in their opinion, this is the second spring for zombie films to be revived and a good time to seize the opportunity to make money.

Soon, many rumors spread in the Hong Kong film industry. At present, at least six film companies are preparing to invest in filming zombie-themed movies, and have already established projects and are in the script creation stage.

A routine that Hong Kong movies have never escaped for decades is that everyone can rush to make money. Not only zombie movies, gangster movies, and gambling movies are all popular, and millions of people keep up. Those who keep up only want to make quick money, don’t need good scripts, don’t need good directors and actors. Therefore, the rate of bad movies is surprisingly high, so the audience avoids it. In the end, they can only speed up the lifespan of a series to overdraw until they die.

So at this time, I saw the zombie film suddenly rejuvenated. It was expected that I wanted to try my best to shoot more zombie films and follow the trend to make money.

Among these companies that have launched zombie film projects, the fuckingest one is Huanya.

Huanya felt that she was suffering a lot because they believed that Makino Yingxiang had cheated away all the copyrights of zombie films, including Mr. Zombie, and stole all the hens that could lay golden eggs. If Makino Yingxiang was just an ordinary film and television company, they would definitely break the agreement and then use various methods to deny authorization, and may even use many dark means to achieve their goal.

Unfortunately, Makino is a steel plate. With their fists and feet, they can't kick at all, so they can only grit their teeth and prepare to launch a movie "Mr. Zombie 2003". The script is saved, and they are completely looking for new actors, remake "Mr. Zombie" and remake it with a better production team. In terms of visual effects, it will be much better than the old version. The only problem is the cast, Huanya is preparing to find first-line stars to shoot this remake movie.
Chapter completed!