In early April, good news came from the offline promotion of "Plant vs. Zombies Online".

Coca-Cola selected fifteen most popular game images from "Plant vs. Zombies Online" and designed them into a brand new bottle decoration and printed on the latest production of Coca-Cola.

Since Coca-Cola itself is a factory built around the world, when they started to promote the special edition of Coca-Cola products of "Plant vs. Zombies", they directly started very strongly. After the head office determined the packaging and gave the production materials to all filling plants, all Coca-Cola production lines began to produce newly packaged products at the same time. The products were immediately transported to the market within the coverage area as soon as the production line was completed, and the offline distribution speed was extremely fast.

Whether in China, the United States, Europe, and even Southeast Asia and Africa, as long as there is a market for Coca-Cola production lines, the newly packaged Coca-Cola was launched at the first time.

The newly packaged Coca-Cola still uses their unique red color from cans to bottled beverages of various capacity. On the 360-degree ring packaging, about 50% of the area is used to show the huge logo of Coca-Cola, and 20% is used to display the product's ingredients list and nutritional content list. The remaining 30% is given to the cartoon materials of Plants vs. Zombies.

Moreover, it is worth mentioning that the 30% position used to display cartoon images is left to fifteen different cartoon images. Below the Coca-Cola logo that occupies half of the area, there are two most classic fixed images in "Plant vs. Zombie Online", one is a pea shooter and the other is an ordinary zombie. These two images are just below the Coca-Cola logo, so this basically ensures that no matter how the bottle is placed, you can see the visual elements of "Plant vs. Zombie Online".

Nowadays, almost all people who have been exposed to computers have been exposed to "Plant vs. Zombies Online", so they are very familiar with the various images in the game. However, before, they all saw two-dimensional images of these planes through computer screens on the Internet, but now, these images suddenly appear in their lives, and are three-dimensional and three-dimensional touchable physical products, so they stand out from many soft drinks offline at once.

The image of "Plant vs. Zombie Online" and the cooperation between Coca-Cola has made it very obvious to offline consumers. Coca-Cola consumers who don't like or have never heard of this game will not give up on consumption just because Coca-Cola has changed to a new packaging. However, those consumers who rarely drink Coca-Cola or occasionally drink Coca-Cola, because they see the familiar cartoon image of "Plant vs. Zombie Online", are easily affected by familiar elements, and thus develop a desire to buy.

A lot of actual data proves this.

Since Coca-Cola packaging adopts fifteen different cartoon images, it triggered a collection fever as soon as it was launched!

A large number of consumers around the world unconsciously began to collect Coca-Cola. Some people bought bottled beverages, and then carefully removed the packaging strips of the bottled beverages and laid them down to collect them. Some people bought cans directly and did not drink them. They placed them in the window at home, collecting one cartoon image after another.

The most interesting thing is that Makino Technology once taught Coca-Cola a small trick. Although it decided to use fifteen cartoon images, the frequency of these fifteen cartoon images must not be distributed evenly. It cannot be produced 1.5 billion bottles. Each cartoon image has 100 million bottles. This is too mediocre. On the contrary, it is necessary to increase the appearance rate of a certain part of the image, and then reduce the appearance rate of a part of the image.

In other words, for the fifteen images, at least the stock of the two images is relatively scarce. Only in this way can users' desire to collect.

This is the inspiration that Li Mu got from a snack when he was a child. The snack randomly contains a cartoon image card of the 108 characters in Water Margin. However, there are several cartoon images that are extremely rare. The most difficult thing in Li Mu's impression is Lin Chong. A pack of snacks worth 50 cents. If you prescribe a Lin Chong, the card alone can be sold for at least 50 yuan or even higher. The reason is that many people subconsciously have an obsessive-compulsive disorder. Obsessive-compulsive disorder forces him to collect this series of products. As long as they are not collected, the more they gather, the more they become. 108 will collect 10, and they feel that it doesn't matter, but when they collect 107, they will fall into huge anxiety and expectations.

Therefore, Coca-Cola also deliberately controlled the appearance rate of the two cartoon images, greatly reducing their appearance rate.

Among them, the one with the least proportion is Nut Wall.

The honest and cute Nut Wall has always been a very popular image in Plants vs. Zombies, and is especially popular among women. Therefore, many women even buy Coca-Cola online in order to collect Nut Wall packaging.

When Coca-Cola in the "Plant vs. Zombie Online" series became popular all over the world, a bottle of nut wall-packed can Coca-Cola on Taobao had already been fryed for 80 yuan.

The European and American markets are even more terrifying, with the United States being the most.

For some reason, the United States may be the country with the most collectors of patients in the world. Some people collect dozens of tons of various rocks, some people collect thousands of beer bottles around the world, and some people collect stickers on various glass bottles. People are trying their best to collect such strange things, not to mention Coca-Cola, a hot drink that almost every American loves to the death.

So, on ebay, a bottle of American local version of Nut Wall Coca-Cola cans can be sold for $60, which is about 500 yuan. Other Chinese versions range from $40 to $20. Except for the local version, the most expensive one is the Canadian version, because they all use English and there is basically no big difference in packaging.

A few days after the launch of the "Plant vs. Zombies" version of Coca-Cola, the global terminal consumption statistics show that Coca-Cola's sales in these days have increased by 23% compared with usual!

This is a data that makes Coca-Cola ecstatic and makes Pepsi hit the wall with its head.

A popular cartoon game around the world can actually burst out with such powerful vitality in the physical field, which really shocked everyone in the physical industry.

At the same time, McDonald's customized dolls have begun to be shipped from China OEM manufacturers. The exquisite "Plant vs. Zombies & McDonald's" theme dolls also adopt the same fifteen cartoon images as Coca-Cola, and also adopt the same hunger marketing model.

After passing the factory inspection, these customized dolls are sent directly to McDonald's branches around the world. Since all dolls are customized from Chinese manufacturers, McDonald's distribution speed is much slower than Coca-Cola.

However, according to the feedback from McDonald's to Makino Technology, McDonald's branches in various countries have their own raw materials and material cooperation companies, from potatoes to tomato sauce, from chicken to hamburgers, are basically supplied locally. In addition, their display materials and packaging materials are also locally supplied. Therefore, although the dolls have not been able to sell in all stores, all display materials are already in place.

McDonald's, a company with extremely high standardization, has long achieved local supply of all raw materials. Take the Chinese market as an example. There are many companies that supply bread and fresh ingredients to McDonald's stores, spread all over the country. Although their companies are different, they are all strictly implementing the supply standards set by McDonald's, so they can ensure that global quality control is basically the same.

Under such conditions, all display materials and packaging materials of McDonald's in the Chinese market are also provided by local companies, such as boxes for videos such as hamburgers, fries, chicken nuggets, etc., wrapping paper, light box display, menu display and store display.

Based on this standardized chain of local material supply, McDonald's stores around the world have completed a brand new event display. The "Plant vs. Zombie Online" series packages, event posters of series dolls and other materials have been launched in major stores for a long time. Consumers have already received this news and learned about the visual effects of the event products in advance by displaying the materials.

At present, a large number of users in stores around the world ask when the theme version of "Plant vs. Zombie Online" will be launched every day. Many hardcore McDonald's fans or hardcore McDonald's fans, or hardcore McDonald's fans, are waiting to collect McDonald's "Plant vs. Zombie Online" series dolls.

The first offline expansion of "Plant vs. Zombies" has achieved great results and has also allowed people in the business field around the world to see the influence of Chinese cartoons. For a time, even people in the Chinese animation industry were deeply inspired by "Plant vs. Zombies Online". Although "Plant vs. Zombies Online" is just a game, without comics, and no animations.

However, because "Plant vs. Zombie Online" has had a huge influence worldwide, many companies in the cartoon industry have begun to communicate with Muye Technology. Almost every Chinese animation company hopes to buy the animation copyright of "Plant vs. Zombie Online" and produce comics and animations of the same name based on "Plant vs. Zombie Online". Li Mu refused all of them without exception.

The roots of Chinese cartoons are bad in Li Mu's eyes, but at least they are still bad in the present. Many animation companies are not doing animations carefully, but are deceiving state subsidies. Therefore, a large amount of spam content has emerged in the domestic cartoon market. Not only does it have no innovation, it is much weaker than the cartoons more than ten years ago.

After rejecting domestic animation companies, Japanese and American animation companies have also come up with them. They also hope to obtain the copyright of "Plant vs. Zombie Online" and then develop a brand new story based on this.

This time Li Mu did not refuse.

The animation level in Japan and the United States represents the top level in the industry, so Li Mu decided to adopt a planned bidding method to compete fairly for copyright derivatives in the three directions of "Plant vs. Zombie Online" comics, animation dramas, and animation movies.

The premise of bidding is that no matter who Makino Technology chooses to cooperate with, it will not adopt the practice of authorizing copyright to the other party, but will bear all the derivative development costs and then distribute 20% of the net profit to the other party.

The way to compete is to let them come up with detailed planning plans. Makino Technology directly selects partners based on the quality of the planning. At the same time, Makino Technology will also sign a confidentiality agreement with them. All planning plans will not be leaked, and will not be replaced in any form and used for themselves, so as to ensure the fairness of the bidding.

For example, if Pixar won the bid for the copyright cooperation of cartoon movie "Plant vs. Zombie Online", then both parties finalize a production fee, such as 50 million US dollars, and the 50 million US dollars will be borne by Makino Technology. In the future, after the production of this movie is completed, all the net profits obtained will be distributed to Pixar by 20%, but the most important thing is that Pixar only has 20% of the profit share, but the copyright has nothing to do with him, and the copyright will always be in the hands of Li Mu himself.
Chapter completed!