The intention of merger and acquisition and the intention of individual investment were both reached, and Li Mu finally absorbed an absolutely heavyweight partner for his big ecosystem.

Holding 25% of Baidu shares is enough to allow Li Mu to tie Baidu to him tightly. The future BTA pattern has been fully incorporated into his own big ecosystem.

It is gratifying that in Li Mu's "bta" fusion strategy, there is another Taobao logistics that is comparable to the wind and will inevitably surpass the wind.

In the previous life, BTA checked and balanced each other for a long time. Now, "BTA" has fallen into Li Mu's hands. Not only does it have no internal friction, but it has connected all resources to each other. In this way, it will probably run faster and more fiercely in the future.

Saying Robin away, Li Mu summoned Muye Technology, the core team of Taobao Technology, to open a bottle of 3,000 ml of champagne in his office to celebrate this huge gain with everyone.

No one can understand why Baidu, which is worth 120 million US dollars, can be valued so much? With Muye Technology and Taobao Technology's current size, 120 million US dollars are nothing.

After everyone raised their glasses to celebrate, Li Mu told me why he was so happy.

"Search engines will have great development potential in the next five to ten years. This potential is not only in traffic, but also in users' accurate analysis and precise promotion."

Baidu has not yet explored its own profit model, and most Internet companies have not realized the deeper profit space of search engines, but Li Mu is indeed very clear about this.

Li Mu explained to everyone: "Search engines will become a necessary tool and entrance for netizens in the future. Moreover, due to their special product tone, they can obtain the most core information of users' demands. It is meaningless for search engines to obtain this information by themselves. They must be linked to the solutions to the user's demands in order to convert user demands into profits."

As he said that, Li Mu paused and said, "Think carefully, 80% of the users who search for sports shoes on search engines are potential users of sports shoes products. The reason why they search for relevant information on the Internet is likely to be because they want to buy sports shoes but are hesitant about what sports shoes to buy. At this time, the first three links searched by search engines may have a great possibility that they will directly affect their purchasing behavior. If ‘Li Ning’ is placed in the first three links, then the users who search for ‘sports shoes’ can be linked to Li Ning, thereby increasing Li Ning’s popularity and sales. Is Li Ning willing to pay for this ranking? The answer must be willing. Even if Li Ning is not willing, there are brands such as Adidas, Nike, and Anta waiting to cooperate. This is the first layer of combination of search engines and user demands;"

"Next to go deeper, users will search for sneakers, or put Li Ning-related links in the top three. However, the link does not jump to Li Ning's official website or other pages designated by Li Ning, but to Taobao's Li Ning flagship store, or Taobao's search results page for the word "Li Ning". So what will happen?"

Master Lei said casually: "Li Ning's sales and popularity will still increase as a result, but the difference is that user traffic and transaction volume are transferred to Taobao by search engines. In this way, search engines will make profits, keyword-related companies will make profits, and Taobao will also make profits, winning three times."

Li Mu nodded: "That's right! This is the most critical point. If we don't cooperate with Baidu, what kind of state will Baidu enter in the future? With the continuous development of search engines and the continuous accumulation of users, they will definitely do such things. However, they may use the keywords of sports shoes to bid with all sports shoes brands, or they may use all related product names and keywords such as pots, pans, food, rice, oil and salt to bid with companies in the industry. In this way, it is the first cooperation model. Under this cooperation model, our Taobao website will not be affected, and it will not be good or bad for us."

"However, if another e-commerce website emerges in the industry and reaches a cooperation with Baidu, what will happen? Baidu may tie the first cooperation with this e-commerce website and operate it in the second win-win model. In that case, a large number of accurate users who search for product names may be hijacked by other e-commerce websites, which will pose a huge threat to us."

"Take the best electronic products on Taobao for example, and analyze the process of users buying mobile phones online. I think that if they don't have the model they like, they will first search for mobile phones on Baidu, and then understand the price, appearance and reputation of each brand of mobile phones at this stage. After understanding, they will decide which one to buy; if they have the model they like, they will directly search for this model and take a look at the reputation of this model;

In other words, users will first go to the search engine to learn about it, rather than directly placing an order on Taobao. In this way, we must have a sense of crisis and beware of other competitors hijacking our potential users in this intermediate link. The most likely link of this hijacking is the search engine. Once the user is hijacked by search engines and other e-commerce platforms, what we lose is not a single order transaction volume, but a loyal user who is likely to buy online for a long time."

"So, for our future development, Baidu must be completely controllable. If it is uncontrollable, we will support other controllable competitors and then defeat him. Now, Baidu has willingly joined our big ecosystem. After the contract is executed, I will officially put the demand to robin. Baidu must give all the keywords of the product to Taobao. Not only should it put the links of Taobao in the top three, but it also should ensure that the other two links in the top three have no competitors! Think about it, the product types and specific names are simply all-encompassing, at least tens of thousands or hundreds of thousands. Assuming that each keyword has an average of five to ten searches per day, how big is the overall search volume? If all these search volumes are locked by Taobao, which e-commerce website can compete with us?"

Li Mu's words made everyone present suddenly realize.

Li Mu wanted to control search engines, but it turned out that this is the purpose!

If you think about it carefully, what Li Mu said is indeed very reasonable.

There are too many keywords related to products, which can be regarded as a huge number. Behind so many keywords are huge search users and potential purchasing needs. If Baidu starts to capture this part of the demand one day, it will definitely find a huge profit margin.

Li Mu saw this market today. Baidu may seize this market in a year. By that time, Baidu's market value will definitely surge with the surge in profit margins. At that time, the cost of investing in Baidu is high and difficult, and it is easy for competitors to develop into a tool to counterattack Taobao.

But now I can rest assured that such a huge blue ocean of accurate search engine traffic has been locked in advance by Li Mu.

At this time, Li Mu told Master Lei and Senior Brother Liu: "The 25% Baidu shares are not enough now. Before Baidu goes public, there will definitely be shareholders of the founding team who hope to cash out in advance. You can find a way to keep an eye on this. Starting today, don't let go of all the Baidu shares you can get, even if it is only one ten thousand or even one ten thousand, and absorb them all for me."

The two nodded repeatedly: "Don't worry, we will do our best."

Li Mu said: "This matter must be done diversifiedly, find more shell companies or agents, keep a low profile and dispersed absorption. In addition, find powerful partners in the US capital market in advance. When Baidu iPo in the future, it can absorb Baidu shares through capital. The more shares you hold in the future, the better. Except for this 25%, the rest will be scattered and hidden in case of emergencies."

...

Since the negotiations went smoother than expected, even after a small celebration, Li Mu ended his work more than an hour earlier than originally planned.

After calling her mother and saying that she was about to go back early, Li Mu called Li Ziwei to her office and asked her: "Are there any arrangements after get off work?"

Li Ziwei shook her head: "There is no arrangement. Now there are epidemics everywhere. Every day after work, she will hurry home and dare not go anywhere."

Li Mu nodded and said, "Put the work you have on hand first, and follow me in ten minutes. My mother said she would invite you to have a meal at home. She hasn't seen you for so many days and said she missed you."

Li Ziwei was surprised for a moment and said embarrassedly: "Thank you Aunt Xiao for your concern..."

Speaking of this, Li Ziwei began to feel particularly confused.

Li's mother likes her very much, and she is particularly grateful for this, but she is Li Mu's employee and his assistant. If she has too close personal relationships with Li Mom, she is worried that it will affect the boss's judgment of herself, and she is also worried that it will bring a bad impression on the boss. If the boss thinks that she is in exchange for a better future, she deliberately gets very close to Aunt Xiao, even if she is afraid of herself, she will be irresistible.

Li Ziwei does not have much ambitions, but she only cherishes the opportunity to grow and learn quickly around Li Mu, so she sometimes worrys in her heart whether it will seem that her motivation is impure if she gets too close to Li Mu's family.

However, Li Mu didn't think so much. For him, if there is no assistant like Li Ziwei, he can train another one. However, if his mother wants to take on the girl who is the goddaughter, there will be only one more one for the two lives.

Seeing that Li Ziwei was still standing there, Li Mu urged: "Don't be stunned, go pack up your things, we're ready to leave."

Li Ziwei had no choice but to nod and said, "Then I'll find you ten minutes later."
Chapter completed!