Adding Chinese elements to "Plant vs. Zombie Online" has become the top priority of the entire game team at the moment.

Chen Tong, who was born as a cultural person, does have a keen sense of culture and also has a very unique understanding. Li Mu just hopes that Plants vs. Zombies can become famous games produced in China, and at the same time hopes that the image in the game can become a well-known cartoon image produced in China. However, he never thought that the elements of Chinese culture should be directly added to this game, especially the proposal of the image of "cartoon Chinese zombies", is simply exciting.

In order to deeply understand this brand, Li Mu asked Chen Tong to take the lead and set up a derivative team. This derivative team must cooperate with toy manufacturers to design and produce corresponding toys, dolls, ornaments, dolls, figures, and various interesting daily necessities for each cartoon image.

Li Mu proposed several ideas himself, such as a small pea shooter who can actually shoot plastic pea bullets. Such small toys can be designed to be the size of a keychain, and even a hanging chain and a key ring can become a keychain;

You can also design the nut wall as a keychain, and make the nut wall itself a small pocket tumbler. At the same time, tears hang in the corners of the eyes of the nut wall that has been beaten, with a firm expression and a particularly cute image. It is loved by the little girls and has a very responsible and cute boyfriend temperament. Therefore, you can also design the nut wall as a pillow or doll, and the target group is those young female customers;

In addition, every image can be tried in various ways. As long as you are careful and do a good job in quality control, the derivatives produced will definitely be loved by users.

However, Li Mu also reminded the head of the public relations department to do a good job in combating piracy, and use the current strong influence of Muye Technology, as well as its very good reputation and government relations to monitor the small commodity industry on the market. If you find any image of illegal businessmen pirated plants vs. zombies, you must resolutely crack down on them to the end.

Finally, Li Mu gave everyone a big plan that no one dared to think about before: If the offline promotion and derivative products of Plants vs. Zombies are done well, in the second half of this year, he will cooperate with Hollywood and invest in the animated movie of the same name "Plants vs. Zombies". He can cooperate with Spielberg's DreamWorks, Disney, and Pixar. Whoever can make the best animation of this game will cooperate with whom he can cooperate with.

Angry Birds can win a box office of 300 million yuan. Why can't "Plant vs. Zombies" be? As long as the influence is enough, it is completely expected.

The planning of the big movie has greatly encouraged everyone, and no one dared to imagine that a game can be turned into a movie and brought to the big screen, but they believe that Li Mu, as long as Li Mu says it can, it will definitely be possible!

Li Mu no longer has to worry about purely making money. In a few years, his current company, Mark Zuckerberg, and Elon Musk, whom he invested, will create at least hundreds of billions of dollars or even over 100 million dollars for him. Under this tone, what Li Mu has to consider is not simply adding money, but converting money.

For some businessmen, making money will become boring and boring to a certain extent, and even feel that earning billions a month has made him feel pain, but while he is in pain, he will continue to make money. Li Mu will not have such a pretentious idea. It will make billions a month or tens of billions a month. If the money is earned back just a number piled in a bank account, it may really make him feel pain.

Therefore, Li Mu has many things and responsibilities to plan for himself in the future, including helping Huaxia to export culturally globally.

If you want to export global culture, you must first have a super IP as a weapon to conquer cities and lands. The so-called IP, in writing, is intellectual property. Marvel draws an Iron Man as an IP, and Li Mu draws a "Old Man Ding" by himself, and it is also an IP. But the difference is that Iron Man can gain more than one billion fans around the world. "Old Man Ding" is probably tired of playing with the current three-year-old child. Therefore, if you really want to say that IP in the strategic sense must have a strong fan base and fans have the intellectual property rights to pay.

Nowadays, the concepts of "ip" and "ip derivative" have not been created yet, but "ip derivative" itself has long been a way to make money in the entertainment industry in Europe, America and Japan. The first to play IP derivatives was Disney. Mickey Mouse and Donald Duck were popular all over the world decades ago. As a result, various derivative products including the images of Mickey Mouse and Donald Duck have also begun to sell well in the global market. When Li Mu was young, half of the kindergarten classmates carried Mickey Mouse and Donald Duck's schoolbags. Although they were all pirated, in a mature market environment, all similar derivative products were helping Disney make money.

Disney's most powerful IP derivative is the theme park, and the first theme park opened almost fifty years ago. All the elements in its theme park are their own super IPs, that is, those popular cartoon characters, including Donald Duck, Mickey Mouse, Snow White, Cinderella, and Winnie the Pooh. These super IPs can not only directly convert fans of their own cartoons, but also be unique in the global market. This is indeed very powerful.

In contrast, until Li Mu was reborn, there was no theme park that was truly based on the birth of China IP. On the contrary, as soon as Disneyland in Shanghai opened, its business was so popular that Disney doubted life. The richest man, Mr. Wang, once said that with Wanda, Disney could not make a profit in 20 years, but Disney in Shanghai had already achieved profitability in the first year of its opening. This shows how stable and powerful a company with historical heritage, mature models, and strong IP support is in the market.

In Li Mu's eyes, if Wanda Theme Park does not have strong IP support and the ability to continuously create high-quality IPs, then Wanda Theme Park will never be able to compete with Disney, at most, with a pure amusement park like Happy Valley and Fantastic.

But Disney's soft power is something that Wanda can never catch up with. Even a three-year-old child knows that when you go to Disney, you can see Mickey Mouse, Snow White and Cinderella, and even the fairy tale world, entertainment facilities, characters and wonderful performances belonging to these characters. Wanda can't catch up with this.

Li Mu hopes that in the future, he can use the money he earns to create some super IPs for China that can sweep the world. Plants vs. Zombies are just the first one. In the future, there may be phenomenal super games such as Angry Birds, Fruit Ninjas, and Temple Escape. If China Online Articles develop, he can also help the online Articles to carry forward and allow China Online Articles to be exported to the world in the form of excellent film and television works.

In Li Mu's opinion, it has always been a very big regret for the failure of the Oriental Adventure IPs like "Ghost Blows Out the Light" to be exported to the world. It is also a great regret for Li Mu to fail to make excellent movies and then export them to the world. There are many reasons for such regrets, such as the overall strength of China's film and television companies, the level of practitioners in the Chinese film and television industry is still lacking, and the capital courage of the Chinese film and television industry is not enough, etc. But in the final analysis, it is still a problem of money.

For independent projects, no capital is willing to lose money, because if independent projects lose money, it is almost impossible to have a chance to make it back. Film and television drama production is a standard independent project. The story of "Ghost Blows Out the Light" is indeed very good, but the cost is too high. Film and television companies and film and television funds first consider whether they can make a return on the cost. Under this premise, they either do not shoot or invest less money to make a bad movie, so there are so many 50 cent special effects garbage films that continue to emerge. Whether it is "Ghost Blows Out the Light" or "Grave Robbers' Chronicles" filmed in this way, even domestic audiences cannot accept it, so how can they be exported overseas?

However, if Li Mu came to trade, there would be no such problem. In the future, his assets may be so much that he can't spend them all. If he gets a budget of 200 million US dollars in 2010 and asks the most professional team in the world to shoot "Ghost Blows Out the Light", he will definitely push "Ghost Blows Out the Light" to the international market. If he can invest $500 million in 2015 to shoot the "Three-Body Problem" trilogy, this Chinese science fiction masterpiece that won the Hugo Award will definitely become a world-class science fiction IP. But why did neither "Ghost Blows Out the Light" and "Three-Body Problem" achieve great success in film and television? In the final analysis, it is lack of money.

China does not lack rich people, but people who are willing to pay for cultural dissemination and do not count for returns. When the box office of movies first improved in China, all kinds of capitals entered the film and television industry, but none of these capitals are for culture itself. They treat culture as a business that can make quick money, organize a film and television fund, invest in several film and television projects, incubate it for a few months and then release it. They look forward to a box office of over 100 million, over 500 million, and over 1 billion.

In order to achieve the purpose of making money, a considerable number of these so-called "cultural people" do everything they can to make money. Some plagiarize other people's stories, some infringe on other people's copyrights, some treat the audience as fools and false propaganda, and some hire various water forces to hype, even smear competitors, buy box offices, and even steal other people's box offices. Therefore, the overall professional ethics of this group of people who play in the cultural industry in China are not as good as the real estate speculation group. After all, the real estate speculation group thinks that everyone will speculate on the real estate market together. No one has ever hoped that other people's real estate will collapse due to accidents, and no one will blow up other people's houses...

Li Mu was unwilling to join such a so-called "cultural person" full of money. He wanted to treat culture as a noble thing. In the future, he was willing to spend tens of billions or even hundreds of billions of dollars to continuously support China's cultural projects in his lifetime and provide sufficient support for the output of Chinese culture in the world. After all, culture is not a business, but an art, and a nation's culture is not just an art, but a heritage!
Chapter completed!