Chapter 1322 Strike while the iron is hot!
Just half a month ago, many media in the world believed that the development of Muye technology had entered a bottleneck period, and believed that Li Mu's genius innovation finally broke out from a blowout and entered a silent period after the volcanic eruption. However, unexpectedly, after only half a month, Li Mu dropped a nuclear bomb into the entire Internet world again.
The power of this nuclear bomb is beyond everyone's imagination. It is like a full-coverage indiscriminate attack. Almost every netizen, regardless of nationality, gender, or age, will be brainwashed by his game.
In the face of such a super hit, the media did not hesitate to give all the attention to Muye Technology, "Plant vs. Zombie Online" and Li Mu, which also made the media realize that geniuses are geniuses after all, and fathers are fathers after all. In the future, just because their father occasionally takes a vacation, they will never think that their father is old and cannot walk.
Therefore, various media outlets were completely unswerving in their praise and sent Li Mu and this game to all front page headlines.
At the same time, because of the mini-game "Plant vs. Zombies Online", the entire Internet world has fallen into an unprecedented state of madness.
The brainwashing game mode and the online experience that makes people addicted to it all together drag netizens from all over the world into a common "abyss".
Lin Qingya, who was in the United States, called Li Mu excitedly and told Li Mu a very interesting news: the whole Silicon Valley, today because of the game "Plant vs. Zombie Online", was late on a large scale. Many company bosses even called Lin Qingya and "complained" to her, saying that "Plant vs. Zombie Online" launched in Silicon Valley early this morning made a large number of employees and management staff in their company forget their working hours.
It would be fine if you forget your working hours. Almost all employees of Silicon Valley companies were eagerly discussing this game that was instantly popular all over the world after they arrived at the company. For these Silicon Valley elites, this game is not only super attractive, but also has strong research value.
Why, why can such a simple game become popular all over the world in such a short time? In one morning, the number of online users exceeded 20 million. In one day, the maximum number of online users exceeded 30 million. How many game company bosses dare not ask for in their dreams? The other person completed the Makino Technology within 12 hours. Why is this?
Lin Qingya also said that today, in addition to receiving calls from bosses of major Silicon Valley companies, she also received calls from executives of the top five major investment banks in the United States.
While congratulating Muye Technology on making new breakthroughs, these investment banks are also concerned about Muye Technology's subsequent capital operation plans. Everyone knows that if the super strength shown by "Plant vs. Zombie Online" is given half a year of development time, creating a greater peak and creating more capital flows, Muye Technology can easily realize ipo on Nasdaq, and may even become the leader of world Internet companies through ipo.
At this time, investment banks naturally hope to maintain a good relationship with Makino Technology. When Makino Technology is iPo in the future, investment banks will have the opportunity to become a broker in Makino Technology's iPo business.
Li Mu himself was shocked by the unthinkable popularity of "Plant vs. Zombie Online". He knew that "Plant vs. Zombie Online" would become a hit in this era, but he didn't expect it to be so thorough...
Not only him, the whole society did not expect that a game could be so popular in a short period of time.
Most phenomenal hits are far beyond social expectations. When Jobs released his first iPhone, Nokia and the people of the world didn’t think that this phone could be popular all over the world, let alone create a super empire of hundreds of billions of dollars;
When Uncle Bird released "Jiangnan Style", all the musicians did not expect that this thing would become popular in five continents, so popular that even the first lady of the United States at that time was learning his horse-riding dance;
Domestic musicians never dreamed that a song "Rat Love Rice" that can only be regarded as the second-rate online song, paired with a singer who looks and can't tell the difference between Wang Daye and Wang Daye, can become popular and the people of the whole country can cycle together;
Well-known game manufacturers such as Blizzard, ea, konami, and rokstar also suddenly discovered that their worldview was completely subverted overnight.
When they tried hard to develop various large-scale games that challenged the limits of today's technology and hardware, and when they racked their brains to construct the huge world view in the game, a popular game that was unprecedented suddenly appeared in the world. The simplicity of this game really made these game elites cry without tears.
At this time, Blizzard Entertainment, which is in California with the American branch of Makino Technology, fell into a state of doubting life from top to bottom.
Blizzard Entertainment at the same stage has become the leader among world game manufacturers. In the past decade, they have exported a number of classic hit games to the world, including the Warcraft series, the Diablo series, and the StarCraft series.
These three series of games laid a strong foundation for Blizzard Entertainment, so they secretly launched a new plan this year: using the plot of the "Warcraft" series as the game background, relying on the world view, heroes and historical events of this game, to create an unprecedented super online game. The name of this super online game is called "World of Warcraft".
Blizzard regards World of Warcraft as a major strategic product for the company in the next few years. A common metaphor used by Blizzard's CEO is to turn World of Warcraft into a strategic nuclear missile for Blizzard Entertainment.
The strategic nuclear missile in the Peaceful World is a deterrent that may never be used for actual combat. However, the strategic nuclear missile in the Internet industry was born to blow up all enemies. Blizzard's hope in "World of Warcraft" was to use it to conquer the online game market around the world, impact all other companies' online games, and become the overlord in the online game industry.
Blizzard has conducted in-depth investigations into the online game market and has also conducted in-depth calculations on the future development space of "World of Warcraft". In Blizzard's view, if they operate this game to the extreme, they may gain tens of millions of paid players around the world in the next three years. In their view, this is already a place that can create the peak of the industry. Moreover, this magnificent background, huge architecture, exquisite graphics, and experience first-class super game may bring a huge boost to the development of world computer hardware.
With such a big dream, I didn't expect that when I turned my head, a game that was so simple that it was so technically simple that it dominated netizens around the world overnight. Blizzard's senior management immediately organized a core team meeting, and at the meeting, everyone asked to experience "Plant vs. Zombies Online" on the spot, and then discuss the awesomeness of this game, as well as the places that can be learned from or even imitated.
A bunch of people started playing this game in the conference room with their laptops in their arms. At first it was a stand-alone version, and then someone shouted: "Hey, why don't we try the online mode experience."
Then, everyone began to unknowingly immersed in the state of experiencing "Plant vs. Zombies Online" with their friends.
Until noon, everyone was eagerly "experienced" this game mode with strong brainwashing ability, and shouts came from time to time in the conference room:
"Jimmy, hurry up, help me grow a pea shooter in this line, I can't stand it anymore!"
"oh, shit! Angelu, the nut wall is almost gnawed, has your cd cooled? Help me plant a nut wall!"
"I discovered a good way to deal with the 'pole vaulting zombies', and plant a man-eating flower in an empty space behind the nut wall. In this way, the 'pole vaulting zombies' will be swallowed by the man-eating flower as soon as they land. Hahaha I'm such a genius!"
"Peter, didn't you find that the mashed potato bomb is also very useful? Duang's disappeared in an instant, and it's very cheap!"
"But that thing is disposable. Although it is cheap, it still needs to wait for the CD to cool down. It will take time to grow bigger!"
"Tom, for God's sake, help me grow an ice archer. Slow down the speed of these zombies. My line is almost impossible to stop it!"
"Sorry Justin, I also need the Ice Shooter to consolidate my defense. Why don't I throw a cherry bomb for you first!"
...
After "Plant vs. Zombie Online" became popular, all the games on the market were greatly impacted, even Makino Technology's own "Paradise Town" was the same. Active users decreased by about 10%, while the average user usage time decreased by more than 30%.
Li Mu analyzed the reason. "Paradise Town" is not a fast-paced game. On the contrary, it is a very slow-paced business game. After long-term operation in the game, users have their own industry in the game. The longer the game is played, the higher the user viscosity. However, after the foundation of the game is laid, although active users will log in to the user every day, they will no longer immerse themselves in the game as they did in the early stages;
"Plant vs. Zombie Online" is a fast-paced game, especially the stand-alone mode and the collaborative battle mode of friends in the dungeon. The pace is very fast. What users mainly like is the fast-paced and refreshing battle. This kind of game is very easy to cause users to immerse themselves in a short time, and they forget the time when they dive in;
For a time, all kinds of images in the plant war became popular. Whether it was the various plants in the game or the cute and funny zombies, they became the favorite cartoon images of the whole nation.
In order to enhance the world influence of "Plant vs. Zombie Online", Li Mu decided to strike while the iron is hot and convened the art team of the game and the entire product team of Makino Technology to hold a meeting to prepare to promote the derivative development of "Plant vs. Zombie Online".
In Li Mu's concept, there are many development directions for derivatives. Take "Plant vs. Zombie Online" as an example. It can be used to make animations, comics, movies, and use game images to make various derivative products, such as dolls, pillows, keychains, homework books, etc., and can even be sold to McDonald's and Qiqu Eggs as theme gifts.
Just like the animation image of a minion, as long as it is developed deeper, the space for derivation can penetrate into every field of life.
However, if you want to strike while the iron is hot and create the first batch of derivatives, animations, comics, movies and various physical products at a fast pace, you cannot be the first alternative because the development and production time period cannot be broken.
Therefore, Li Mu personally screened several derivative directions of the first stage, including:
1. The official high-definition wallpaper is designed by the artist immediately. It is provided to users for free download and use on yy. The cost of making wallpaper is very low, and the game materials are all complete. Excellent artists can make multiple theme wallpapers a day. Although this thing has no direct economic value, it can further promote the coverage efficiency of the game and user influence;
2. The yy product team immediately developed a custom skin interface with "Plant vs. Zombie Online" as the element, and launched cartoon show products related to "Plant vs. Zombie Online" on the yy show;
3. The BD team immediately contacted and cooperated with McDonald's, KFC, Coca-Cola, Pepsi and other brands, and prepared to authorize the brand and image of "Plant vs. Zombie Online" for them to use for special products.
Chapter completed!