Before Li Mu, no one had ever raised the issue of industry social responsibility in the Internet industry.

Not long after the industry started, everyone was working hard to capture land. In this process, no one wanted to be bound by any ties. They just wanted to rush forward with all their hearts, the faster the better.

So, when everyone finds that Li Mu actually wants to establish a set of rules in this industry, most people are resistant. Although they recognize Li Mu's leading position, they are not prepared to regard Li Mu as the leader in this industry. In other words, Li Mu should not have the right and qualification to control them.

Li Mu was also very clear in his heart that it was not necessarily easy to make these people accept a rule set by himself. So he smiled indifferently and gave an example: "The Internet industry is like a lake that has just begun to develop. Everyone here is trying to make profits from this lake. So some people start fishing, some people cast nets, some people set up nets to do breeding, some people invested in some small boats to rent in the lake, some people even built a resort hotel by the lake, and some people built a lake water purification factory by the lake to produce drinking water."

Everyone looked at Li Mu intently. His metaphor is somewhat interesting. He compared the Internet to a lake. Everyone discovered this lake and then tried every means to develop it. Although they were all rooted in a lake, their industries may be very different, which is very similar to the Internet industry.

Li Mu continued at this time: "Everyone who develops this lake, like the Internet people nowadays, has little constraints in the industry, almost as if there is no control, or the control is very small. Just imagine, in this state, suddenly one day, a few guys who don't play by the rules and fry fish in the lake. What should I do then? Fried fish will make fishermen return empty-handed, make breeders lose all their money, interfere with the ship rental business, disturb the guests of hotels by the lake, and even affect the water quality of the lake, thus affecting the pure water plant."

After a pause, Li Mu said: "If everyone doesn't care, these fish-fried guys may make our industry uneasy. Moreover, more and more people will not play by the rules. One day, a paper mill or chemical factory suddenly opened by the lake. While using lake water to produce, they also discharged a large amount of pollutants into the lake. What should I do at that time? The fish in the lake are dead, and the lake water becomes dirty and smelly. All passers-by cannot hide. The hotels by the lake have no business, and the pure water plant has only the road to bankruptcy. By that time, the only companies that can survive on this lake will be those that are constantly discharged. At that time, the lake will become a pool of stagnant water, smelly water, and poisonous water. I want to ask everyone, what should you do at that time? Will you also change your career to do the pollution industry?"

When we talked about this, everyone's expression became serious.

They have never thought about this level of problems before. They are like fishermen, farmers or other business operators by the lake. They are full of thoughts on how their own industries will develop, but they have never thought about what they should do once there are bastards who fried fish or sewage bastards who take root at this lake.

Li Mu also said: "Everyone knows that the country, like us, is crossing the river by feeling the stones in emerging industries. At this time, the speed of legislation is far from keeping up with the speed of development. In that case, the situations I just mentioned are very likely to happen. What if someone keeps using bombs to blow fish in the lake where you live? Without legal basis, he can continue to blow up unscrupulously. What should you do then? What if the polluting company comes, what should you do?"

The scene was silent.

Li Mu really asked everyone.

No one knows how they should deal with what Li Mu said if it really happens.

People with a broad mind have already thought of the industry rules that Li Mu just mentioned, and probably learned some of Li Mu's ideas from it.

Seeing that everyone was starting to worry, Li Mu struck while the iron was hot and said: "Why do I say we need an industry rule? Industry rule is like the ancient people's rule. The so-called imperial power in ancient times was not in the county. On the one hand, it was because the law could not be covered in everything, and on the other hand, it was difficult to implement the law's execution to the end. Just like in ancient villages, we had to rely more on the people's rule. The imperial power might not give villagers the power to reject refugees, but villagers can spontaneously organize and keep refugees away. The court may not have the ability to station officers and soldiers in every village to prevent bandits, but villagers can spontaneously establish a defense organization to protect and defend their homes at all times. If the bandits come, before the officers and soldiers arrive, the villagers' own defense organization can resist the enemy or even repel the enemy. If the officers and soldiers arrive, they can delay the enemy and wait for the officers and soldiers to arrive."

"This is the fundamental reason why we need an industry rule. Establish an industry rule that everyone recognizes, and then everyone works together to maintain it, abide by it, and jointly create a relatively fair, legal, and entrepreneurial environment for us. If someone violates fairness, law, and professional ethics, the entire industry can unite, isolate him, resist him, ban him or even kill him! Only in this way can the industry develop healthily and improve, and ensure that the interests of the vast majority of people are not damaged."

After a few metaphors and explanations, everyone suddenly realized that Li Mu wanted to establish an industry rule, not because he wanted to restrain everyone, but because he wanted everyone to restrain the industry together!

If you think about it carefully, this is indeed necessary! Not to mention anything else, the game industry is affected by a lot of gray industries. At present, the country has not yet legislated to punish plug-ins and private servers, but these two are indeed impacting the market and profits of game companies, especially private servers. This thing is simply the cancer of games. It is said that it is cancer because it is really like cancer cells. Once it breeds, it will bloom everywhere. There is only one genuine version of the Hot Blood Legend, but there is more than tens of thousands of private servers! At its peak, almost every Internet cafe in China had its own private server, which almost squeezed out all the users of the genuine legend.

Chen Tianqiao, who was applauding and getting loudly, couldn't help but shout: "Mr. Li, the problem of private servers should be properly rectified! Otherwise, all our online games will be greatly impacted in the future. Tell me, if we formulate unified industry rules, how should we solve it when facing cancer like private servers?"

Li Mu looked at Chen Tianqiao sitting in the middle on the stage, smiled slightly, and said, "Shantly Mr. Chen, I have heard of the problems of private servers. Once the source code is leaked, the server construction cost is low, and the game audience is large, it will naturally give birth to a large number of private servers to seize the genuine market. If we want to reach a consensus and establish the rules of our Internet industry, then the product of private servers must be the target of our joint efforts. As for how to fight, it is actually very simple. As long as we all work together, this is easy."

Speaking of this, everyone is looking forward to Li Mu's solution. No one knows how to solve it completely.

Li Mu said at this time: "First of all, we have to ask Mr. Li to help, and on the top, we will handle the keyword 'private server'. For example, users search for private servers, the first three pages, and even the first five pages are all designated links, such as private server infringement, illegal, immoral, and unsafe news reports, which greatly increases the difficulty of players looking for private servers;"

"Secondly, we need to track the servers of private servers across the Internet cafe. If it is a private server built by the Internet cafe itself, then yy, yy123, yy.com, Baidu, Sina and all other websites will join forces to block the Internet cafe IPs completely. As long as it does the private server, we will prohibit all access to the Internet cafe, so that users in the Internet cafe cannot log in to yy, can't open yy.com, etc., to force the Internet cafe that has already built a private server to terminate the private server immediately, and also a huge warning to the Internet cafe that wants to do private servers, which will discourage them;"

"Once again, if it is a private server of some individuals or groups, we will join forces with the server hosting company and bandwidth provider to assist us, cut off all software and hardware support from the other party, so that the other party's private submission cannot continue to operate according to the technical level."

"If Mr. Chen manages his own private server, it may be difficult to move forward. However, if everyone can unite and take multiple measures to manage private servers, it will be as easy as I said!"

Chen Tianqiao was immediately surprised! The three things Li Mu said were very feasible. If this industry can really form a joint force in the face of industry rules, then it would be as easy to crack down on private servers as he said. This could save hundreds of millions of profits for Shanda in a year! How could he not be excited!

So, Chen Tianqiao stood up subconsciously and shouted excitedly: "Mr. Li, I fully support your industry plan!"

Other Internet people also realize the importance of this "industry rules". It seems to be a constraint, but the constraints are all immoral and illegal Internet products. So, after all, this thing is a protective umbrella to protect everyone. When Chen Tianqiao's Shanda faces the impact of private servers, the industry rules will protect it; when other industries face illegal impacts, Chen Tianqiao will also help with other companies. This is the core key behind the industry rules.

The scene suddenly became chaotic, and everyone began to whisper and discuss, but it could be seen that many people were very excited, and even their faces were flushed with excitement.

Robin felt that he should give Li Mu some favors at this time, and he would get some positive feedback when dealing with Li Mu in the future. So he stood up and said to the audience very seriously: "Everyone, I announce that Baidu has officially joined the industry rules system mentioned by President Li! In the future, Baidu will definitely spare no effort to defend the healthy development of the Internet industry with President Li and other companies that have joined!"

Mr. Li's words suddenly aroused the eager responses of a large number of entrepreneurs. For a moment, the entire banquet hall echoed in a similar voice:

"Shanda officially joined!"

"NetEase officially joins!"
Chapter completed!