If Li Mu still has any dreams in the domestic Internet industry, then there is probably only the "godfather" left.

The great success of Muye Technology has established his super leading position in the Chinese Internet industry, not to mention that in his big-developed business, there are Taobao and Alipay. If these two super products are also incubated, Li Mu will definitely become the unique leader in the world's Internet industry. If Mark Zuckerberg's faebook rises again, he can be a god among global entrepreneurs.

However, in fact, this so-called boss is just a ranking of size. In addition to fame, his actual influence can basically be within his own ecosystem and cannot cover the entire industry.

Tengxun's ecosystem is very strong, and the same is true for ah, but the two super bosses do not have the ability to set rules in the entire industry. Tengxun can determine the development direction of QQ and WeChat, but cannot determine the development direction of the entire instant messaging industry. If one day WeChat wants to remove edge information in its own system, competitors like Momo will definitely not follow it. On the contrary, it may increase its investment in edges to use this to differentiate from the giant WeChat beast.

The same principle is used in Ali. If Boss Ma had a noble character and cracked down on all fakes on Taobao, other e-commerce platforms would not have been the only one who followed suit.

In China, the Internet is an innovative industry and an industry with relatively loose national supervision. Especially in the first ten years of the Internet in China, the state and practitioners were feeling the stones across the river. No one knew how this industry would develop. Therefore, the country gave the industry a relatively loose policy. Under this premise, some practitioners gradually ignored their moral constraints in order to pursue profits.

Li Mu knows this industry very well. A large group of people with high IQs are racking their brains to think about the shortcuts for success every day. As long as the subjective thinking goes a little bit off, it may lead to a gray or even illegal industrial model, and then it will be quickly scaled and industrialized. Many industrial models are innovated quickly, and the speed of legislation cannot be kept up.

A new law and regulation, from the introductory demand to the finalization and then to the formal implementation, is probably calculated in years, but the speed of thinking iteration in Internet people is slow to calculate in days.

In this case, the law can only serve as a remedy for repairing the problem. If you want to prevent problems before they happen, you must see who can make these high-IQ talents abide by the necessary industry norms and moral bottom lines.

The biggest problem with the Internet game in China is that everyone does not abide by the rules of the game, but that no one really comes up with a set of rules of the game. Moreover, even if someone wants to come up with the rules, it depends on whether the person who comes up with the rules can push the rules to the entire industry.

Those who can truly come up with a set of rules and implement rules throughout the industry are basically recognized as godfathers in the industry. Although the godfather of the industry does not have the real law enforcement power, he has enough influence and personal charm to make most people in this industry willing to follow the rules of the game he set. In addition, more importantly, he needs to have enough influence so that the vast majority of people in the industry can stand by this "godfather" without hesitation and quarantine and sanction the rules breakers with him.

In this special era when industry autonomy is needed, Li Mu hopes that he can become the godfather of this industry and formulate a basic game rule for this industry, a game rule that conforms to moral norms.

If he can do this, he will be able to prevent people in this industry from committing evil to the greatest extent. At that time, he will not need to directly punish the evil people. He only needs to cut off the evil people's path, and the evil people will naturally not do evil again.

For example, in the future, if an Internet company openly engages in pirated intellectual property online, Li Mu can allow all domestic search engines to completely block all information of the company, especially keyword searches. In this way, websites that make pirated novels, audio-visuals, and videos will greatly cut off the source of traffic;

At the same time, Li Mu can also let all Internet companies unite and not buy advertisements from pirated websites. In this way, even if the pirated website can still retain some traffic, it will become completely useless because it cannot monetize the traffic.

Pirated websites also require costs, domain names, servers, bandwidth, manuals, crawling, technology, and search engine optimization. The reason for investing these costs to do this is to exchange for traffic to monetize traffic. If the traffic is cut off and the monetization path is cut off, he will have no profit margin when he does pirated, and he will naturally give up;

If a website or search engine is making unscrupulous advertisements for fake drugs or Putian hospitals in the future, Li Mu can ask the entire industry to "ban" it. This ban is not based on any laws and regulations, but based on the rules of the game he has formulated for the industry.

The Internet itself is an industry that creates value by linking countless sub-sectors. If an Internet company cannot connect with other companies in the same industry, its value will be greatly reduced or even fall to the bottom, which will force him to turn back.

During this Internet industry charity night, Li Mu wanted to seek more donations and help for charity, and on the other hand, he wanted to take this opportunity to gather all the industry and start to instill the right thinking mode in the practitioners in this industry, and then gradually formulate the rules of the game.

...

The reporters who were waiting for the airport met almost all the well-known figures in the Chinese Internet industry. Of course, there were no Boss Ma and his subordinates who had been criminally detained and were waiting for the trial.

After getting off the plane, these Internet entrepreneurs took the bus arranged by the staff directly. Every half an hour, a special bus took these industry insiders from the airport to the hotel.

Although the charity night only started at night, many industry insiders arrived at the scene in advance to meet Li Mu in advance, including Mr. Li from Baidu.

Since the rise of Muye Technology, the development speed of the entire Chinese Internet industry has increased significantly, and the number of netizens has also increased rapidly. After Muye Technology has shined internationally, American capital has become much more interested in China Internet companies and has become much more optimistic about the future of China Internet companies. Although Baidu's business is only developing steadily, the American capital behind it has been urging Baidu to speed up its development speed and strive to be listed in the United States next year.

Mr. Li naturally hopes to go public as soon as possible. Before going public, the valuation and value are still the same number. Once listed, it will truly have market value and the best cash-out channel. The ultimate goal of most entrepreneurs is to be able to list their own companies.

After listing, the company obtains the corresponding price-to-earnings ratio, and the valuation becomes market value. Entrepreneurs can choose to take over the market at a high level, and then cash out and exit by themselves. Of course, entrepreneurs with greater vision will choose to continue to work hard to make the company bigger, but no matter how they choose, they must first try their best to list the company. If the entrepreneurship stage is unprotected rock climbing, going public is equivalent to adding a insurance rope to themselves.

If Baidu wants to go public, it is still a bit weak to rely solely on its search engine business. Such a business model is not enough to support it in completing ipo, so there must be new expansion in the business model. Li Mu's Yiting.com and celebrity postba are the products Baidu most hopes for.

Mr. Li has always wanted to get Yiting.com, but although Li Mu said he was willing to transfer Yiting.com, he has not yet explained it. Now, Yiting.com has basically achieved a monopoly in online music and music downloads in mainland China. A large number of music users no longer search for music through search engines, but directly chooses to open Yiting.com to complete the operation, which is a huge loss to Baidu's traffic.

For search engines, the least you want to see is the rise of large vertical websites. The rise of portal websites will largely cut off the traffic of search engines. Users originally liked to videos, but later they learned to open Youku or iQiyi directly, and this part of the traffic will be lost from Baidu; users originally liked to be popular news, but later they had Weibo, a considerable number of users would go directly to Weibo to search; users who like it products gradually learned to open Zhongguancun Online directly, and users who like cars learned to enter Autohome directly. The more vertical portals like this, the more affected Baidu's traffic will be.

Now, compared with cars, the music audience is the largest and most popular in vertical categories such as the IT products, so Yiting.com has become the product that Mr. Li dreamed of.

As for Tieba, Mr. Li didn’t say much hope, because Tieba has a huge traffic now and its potential value is also very high. It is so high that Baidu’s size is no longer possible. If you want to take Yiting.com and Tieba together, Baidu must find the capital behind it to get enough leverage, and then try to swallow Tieba.

In fact, in addition to these two products, Mr. Li is also coveting Li Mu's 12.

12 The traffic of this website portal is so large that it has exceeded everyone's expectations, and in terms of influence, the impact of this thing on the engine is the most direct.

Baidu has a considerable amount of traffic, which comes from users' directive searches for designated websites. For example, users just can't remember the domain name, so every time they open Qidian, they must first use the keyword "Qidian" or "", and then open Qidian's homepage through the results feedback from the search engine.

However, with the popularity of the website home like 12, these users no longer need to do directional search through Baidu. They only need to open 12 and click "First Point" in the 12 novel category. Moreover, they can go to most well-known websites across the country and even the world through 12.

Therefore, most of the directive search traffic of Baidu has been hijacked by 12. In the previous life, Baidu was able to acquire this traffic in disguise by acquiring hao12, but in this life, hao12 has been killed by Li Mu, and Baidu has no other choice.
Chapter completed!