George Barkley quickly reached a series of cooperation intentions with Li Mu.

First of all, Li Mu will purchase 150 million N95-level protective masks from 3m and a large number of professional protective equipment. 3m directly supplies Li Mu at the shipment price. However, even if the price is so low, the total price of Li Mu's order this time still reached 1.5 billion yuan, which immediately accounts for more than half of Li Mu's all material reserve budget.

However, George Barkley and Li Mu reached a basic intention. Li Mu could pay half of the 1.5 billion yuan payment, and the rest could be repaid in two ways.

One is that if 3m and Li Mu finally reach a promotion cooperation agreement and set a price for display per time, the remaining payment will be offset by the cost of display and promotion. As long as the cooperation does not terminate, the money can be offset until the arrears are zero through this cooperation;

Another way is that if the two parties do not finally reach an intention to cooperate, then Li Mu, as a partner of 3m in the field of China Internet, will give Li Mu a one-year payment period as long as Li Mu pays the final payment within one year period;

Both methods are very beneficial to Li Mu, which ensures that he can use a small amount of money to hoard double the supplies first. If he can use resources to slowly offset the money in the future, it would be even more appropriate.

With the intention of cooperation between 3m and Honeywell, Li Mu's demand for protective materials has been met beyond expectations. There are 200 million protective masks of n95 alone, and the number can be said to be quite large.

In this order, not only is the large base of masks, but other protective equipment also have everything. Moreover, both companies promised Li Mu that the goods in the order will be delivered to him by air from next week.

Li Mu had already greeted Master Lei in advance and asked him to arrange the distribution of this batch of goods at several domestic logistics bases. In this way, once the goods arrived, they could be immediately distributed to the warehouses of each logistics base and be prepared at all times.

...

After these two companies were settled, Li Mu's biggest goal for coming to the United States this time was achieved.

With so many products in hand, once the epidemic breaks out, Li Mu can not only ensure that domestic people can buy goods, but also be sure to suppress the prices of similar products, so that those companies and individuals who are on the verge of price can only succumb to their own rhythm when forced to do so.

After reaching a cooperation intention with George Barkley, Li Mu immediately contacted Fang Xudong, a technical savvy under his command, and asked him to assign a special person to form a project team, bringing products, development and testing, and putting the several implants he wanted to do into advertisements. The most important of these are YY Show and Weather Assistant.

After arranging these work, Li Mu prepared to take time to fly to Massachusetts, go to Harvard to see Su Yingxue, and meet Mark Zuckerberg.

Unexpectedly, just before he was about to leave, Lin Qingya brought him good news. Coca-Cola was very interested in Li Mu's cooperation plan and had sent one of their executives and board members to Silicon Valley to have further interviews with Li Mu.

When he thought that this might be an advertising cooperation worth $100 million, Li Mu decided to stay in Silicon Valley for one or two more days and finalize the Coca-Cola cooperation first.

The reason why Li Mu is so confident in Coca-Cola's cooperation is due to his understanding of Coca-Cola. Coca-Cola's brand value ranks among the best in the world, and a considerable factor in this is based on advertising marketing.

Coca-Cola's core product is carbonated beverages with extremely low cost. Not only is the high gross profit margin, but the product consumption cycle is also very short. It is a standard fast-moving consumer goods product. For this fiercely competitive fast-moving consumer goods industry, if you want to stabilize the market share or make steady progress, you must ensure continuous advertising investment. Otherwise, once advertising promotion is stopped, sales may drop by more than 50% within one year.

Whether it is Coca-Cola, Pepsi, or Jianlibao, which was popular in China back then, none of these fast-moving consumer goods dares to slack promotion. Even companies like Coca-Cola must not be entrusted to reduce investment. Otherwise, once the market is seized by others, it will be much more difficult to grab it back.

Because of this, Coca-Cola's advertising worldwide can basically account for 50% of its net profit every year, and they are still investing continuously, and even spending more money to ensure their sales and brand influence.

Muye Technology is a promotion channel that Coca-Cola has been paying great attention to recently. Before Li Mu came to the United States, Coca-Cola hoped to buy yy's pop-up recommendations or yy's advertising location, but Lin Qingya never agreed. Coca-Cola's senior executives were afraid that one day of news that Muye Technology and Pepsi Cola cooperated. If that was the case, McDonald's would be too passive.

Fortunately, Muye Technology took the initiative to find Coca-Cola this time, and immediately threw out a cooperation model that shocked and happy the senior executives of Coca-Cola. After discussing this model, the senior executives of Coca-Cola directly decided to participate in Li Mu's plan in less than half an hour after discussing this model.

In the eyes of Coca-Cola executives, whoever can first advertise on Makino Technology's yy will gain huge additional attention, so they have been obsessed with yy's promotional resources.

Moreover, Li Mu’s cooperation plan this time is indeed very attractive. When printing a special redemption code on the bottle cap, users can exchange it for a certain amount of yy coins as long as they hold the bottle cap. This way of playing is not only novel, but also ensures that users can get real benefits from this activity.

More importantly, during the entire process of users redeeming discount codes, Coca-Cola's brand logo can be continuously exhibited. This not only helps to improve the company's popularity, but also brings strong psychological hints to users, making them think of Coca-Cola when they think of drinks, and when they open the refrigerator in the supermarket, they want to get Coca-Cola. This is the real meaning of brand marketing.

This time, the executive who sent him to Coca-Cola is named Bruce Andre, who is the top five in the entire Coca-Cola empire. The main responsibility within Coca-Cola is marketing and promotion, and he knows the best way to package brands.

As soon as the two met in Li Mu's conference room, Bruce introduced himself politely to Li Mu. Then he got to the point and asked Li Mu as soon as he came up: "Mr. Li, we have read your plan. To be honest, we are very interested in your creativity, but we still have a small problem that we have not figured out."
Chapter completed!