Because of his special recognition of yy's influence, Honeywell's head attached great importance to the interview with Li Mu. CEO Gao Dewei arrived in Silicon Valley one day in advance, hoping to meet Li Mu as soon as possible.

Like 3m, Honeywell is a Fortune 500 company in the world. Because Honeywell has been involved in materials, petrochemicals, aviation and other fields, its total market value is higher than 3m. This year, Honeywell's market value is around 25 billion US dollars, while 3m is currently only 15 billion US dollars.

However, for Gaodway, Honeywell's problem is also very serious. More than 70% of the company's profits come from 2b (to-business) business. To put it bluntly, the business of corporate users. Ordinary people are almost completely unfamiliar with Honeywell's achievements in these companies.

For example, few ordinary consumers know that Honeywell is one of the world's top five automotive turbochargers;

Few consumers know that most of the world's refining companies and petrochemical companies use Honeywell's equipment and even a complete set of solutions;

Even the aerospace field has many shadows of Honeywell, which may be an important part of certain parts of Boeing aircraft, but consumers still don’t know;

This situation basically destined that Honeywell's corporate popularity and influence are seriously insufficient at the level of ordinary users. Honeywell's next top priority is actually to hope to fully expand its 2c (to-custer) business, which is very different from the 2b business.

At the 2b level, Honeywell can sell turbochargers to every car company in the world, but cannot sell turbochargers directly to ordinary consumers. At the 2b level, they only face dozens of car companies, but once they reach the 2c level, they have to face billions of people around the world.

The company has a serious lack of influence at the level of ordinary people, and its retail sales channels are almost zero, which will be the biggest constraint of Honeywell 2c's business.

However, in Honeywell's view, Li Mu not only has a strong influence yy, he also has a Taobao website that controls the entire e-commerce share of China. If he can establish a good cooperative relationship with Li Mu, he can not only increase the company's popularity and influence through yy, but also directly increase product sales through Taobao, killing multiple goals at one fell swoop.

...

The next morning, Li Mu met Honeywell's CEO Gaodway in the office of the Silicon Valley branch of Muye Technology.

Gao Dowway, who was fifty at the time, just took office last year and served as Honeywell's CEO. Before that, he had a very rich employment experience. He used to be an executive at General Electric and JPMorgan Chase, and was a well-known professional manager in the United States.

However, in terms of fame, Gao Dewei is more than one level worse than Li Mu.

In the current Western world, Li Mu's popularity is almost no different from Bill Gates, and even Jobs' current popularity is not as good as Li Mu.

Under this premise, Gao Dewei was particularly polite to Li Mu.

Moreover, there is a very accurate rule in traditional industries. Most of the companies that have done too much 2b business are Party B for ten thousand years, and the companies that are truly facing the 2c market are Party A who has never changed in the cooperation between enterprises and enterprises.

Although companies like Honeywell have a lot of things to do, they have always been adding bricks and tiles to others. Party B has done a lot and has cultivated a habit of humility and politeness from top to bottom. It is much easier to get along with than those who are used to Party A and have a pretentious atmosphere.

Gao Dewei praised Li Mu and Muye Technology's achievements as soon as he started. After Li Mu politely spoke to him for a few minutes, he took the lead in expressing his purpose.

"Mr. Gaodway, I'm going to meet you this time, and I actually want to cooperate with Honeywell at some product level."

Gaodway nodded and said, "I heard Elon talk about it before, and he told me that you are interested in purchasing a batch of daily protective supplies from Honeywell."

Li Mu smiled slightly: "Yes, we have a relatively large procurement plan in the field of protective supplies, and we hope to negotiate and reach a deal directly with Honeywell."

Gao Dewei asked Li Mu: "Mr. Li, are you planning to sell protective supplies in China?"

"That's right." Li Mu said frankly: "It's only sold in China."

Gao Dewei said in a little embarrassedly: "To be honest, you already had a Huaxia agent ten years ago, and you signed an exclusive general agent. Strictly speaking, all Honeywell products sold in China must be through this agent. If we bypass the agent and directly supply you, the agent will definitely have great opinions..."

Speaking of this, Gao Dewei hurriedly changed his tone and said, "But don't worry, if the situation allows, we can coordinate from it. At that time, we will give the agents certain compensation. When they accept you selling our company's protective supplies in China, most of our company's sales come from large equipment."

Li Mu smiled indifferently and said, "No need to be so troublesome. Your company can just give me a network agent authorization."

"Internet Agent?" Gao Dewei was a little surprised.

Li Mu nodded and smiled: "The agency rights you signed with agents in various places before are defined for sales channels in the traditional sense. Those are offline transactions. You can separate the online transactions and authorize them to me. I also promise to only conduct online sales on e-commerce platforms in China. In this way, there will be no conflict with your agents."

The development of e-commerce is very short. So far, in addition to eBay and Amazon, eBay is Li Mu's Taobao. However, eBay focuses on second-hand commodity trading of c2c. Amazon started out in books and is now transforming into a b2c platform, but it is still in the exploration stage, so the concept of "network agent" has not yet come out.

However, Gao Dewei quickly understood what Li Mu meant. With the continuous development of society, the definition in many senses must be more and more refined. After the birth of e-commerce, sales channels have a new online channel in traditional channels. Traditional agents do not understand e-commerce, so they must redefine the agency rights of online sales.

After Gao Dewei figured out this layer, he was very interested in Li Mu's proposal and said, "Mr. Li, I think we can authorize Honeywell's online agency sales rights in China to your company according to your proposal."

Speaking of this, Gaodway said with a somewhat awkward expression: "But to be honest, Honeywell currently has too few 2C product lines. Although we are also actively transforming, it is not easy for manufacturing companies to switch from 2b to 2c."

The biggest reason why Gao Dewei wanted to meet Li Mu was to reach promotional cooperation with Li Mu. He didn't care how many products Li Mu could sell in the Chinese e-commerce market in the future. He also hoped that Li Mu could help Honeywell spread its reputation and lay a solid foundation for the company's future 2C business.

Li Mu could probably guess Gao Dewei's intention. After all, he is a large company with a market value of more than 20 billion US dollars. If it is really for the sales of tens of millions of dollars, he has no need to come to interview him in person, and he has also gone to Silicon Valley so far ahead of schedule. The only possibility is that he has something to ask for.

After hearing what he said, Li Mu savored his biggest demand from his words.

So, Li Mu asked him with a smile: "Is Honeywell's next development interested in increasing the proportion of 2c business?"

Gao Dewei nodded: Although the 2b business is our foundation, the 2c business is very important. Whether the company can have a real big development basically depends on the development of our 2c business. It’s just that we lack sufficient driving force in the 2c field now, so I really hope to reach cooperation with your company in this regard to help us promote the development of the 2c business.”

Li Mu frowned slightly and said seriously: "In fact, the more important thing about the 2c business is the complete products and solutions behind the 2c business. You must first have a 2c product to open up the 2c market. It is far from enough to cooperate with me. You cannot use an aircraft control system to do the 2c business. Consumers will not buy it, nor can they afford it."

As he said that, Li Mu said: "In the world's top 500 companies, most of the manufacturing companies are mainly 2C businesses. Last year's top 500 companies, the top manufacturing companies should be automobile manufacturers, right? In my impression, General Motors, Ford, Toyota, Volkswagen, and Honda seem to be in the top 50. In addition to these, there are also Siemens, General Electric, and Hitachi. They are basically 2C companies. Their products include automobiles, home appliances, medical equipment, etc., and they are also 2C products."

In Li Mu's opinion, it is not difficult to convert 2b to 2c in the Internet field, but it is really difficult to convert from 2b to 2c in the manufacturing industry.

World-renowned automobile companies, including GM and Toyota, actually integrate a large number of 2b suppliers like Honeywell, and then come up with the final 2c products.

Companies similar to Honeywell include Bosch, ZF, Aisin, Takata, etc. Among them, the most powerful one is probably Bosch. Not only do many of them have many automotive spare parts product lines, but also have a large number of patented technologies. Among them, the famous ESP was invented by Bosch, but even so, it is difficult for Bosch to transform from 2b to 2c in the field of automobile manufacturing.

For example, ZF and Aisin, which specializes in the production of gearboxes, and Takata, which specializes in the production of airbags, it will be even more difficult to complete the transformation from 2b to 2c in the automotive field.

Honeywell is also facing the same situation.

Although 2b is doing very well, it is not enough to support enterprises to make major leaps on the existing basis. If they want to make greater leaps, they must make breakthroughs in 2c business.

Gao Dewei agreed with Li Mu's point of view and said seriously: "Mr. Li, we have actually started to try 2c products now. For example, we acquired a water purifier company some time ago and have started to produce our own household water purifiers. The next step is to start production of household air purifiers. We have a lot of technical precipitation in these fields, which can ensure that we produce better products."

Li Mu nodded and said seriously: "Since Honeywell wants to do 2C business, you might as well hand over the network agency rights to Taobao first. China has a population of more than one billion. I can use Taobao to help Honeywell open up the Chinese market."

Speaking of this, Li Mu paused and said, "However, this first requires Honeywell to solve my supply needs for protective products!"
Chapter completed!