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Chapter 1140 Special Action for E-commerce Anti-Counterfeiting!

Christmas December 25th.

Letao's promotional activities were launched vigorously. Li Mu, who was in the Shenzhen Stock Exchange, also signed several cooperation agreements with Spielberg under the attention of the people across the country.

Regarding the cooperation agreement on the development of the Muslim movie ticketing system with DreamWorks in North America, the cooperation agreement on the cooperation agreement on the investment and shooting of movies in China, there have been formal contracts. Regarding the matter of Li Mu's planning to build a film and television training school, Li Mu and DreamWorks signed a memorandum. The memorandum does not stipulate that DreamWorks must invest in the school's projects, but they are obliged to provide software assistance after the school's projects are launched.

There are many media present, and what everyone really pays attention to is the cooperation between Li Mu and DreamWorks on China.

For example, filming movies in China, using Hollywood teams to cooperate with personnel from the Chinese film and television industry, allowing domestic actors to study and practice or even participate in performances, etc. These are the focus of domestic media attention.

When they knew that Li Mu had plans to build a film and television training school and to adopt all Hollywood teachers, they all seemed particularly interested.

In the world's film industry, Hollywood is naturally a leading existence. Except for Hollywood, the film and television industry in any country is the "local film and television industry". Only Hollywood is the "world film and television industry". Almost all the cutting-edge talents in the world's film and television industry have gathered in Hollywood, which has long broken through the restrictions of nationality and become the core of the world's film industry.

Hollywood is relatively similar to Silicon Valley. If Zhongguancun is the Zhongguancun of China, then Silicon Valley is definitely not the Silicon Valley of the United States. It belongs to the whole world, the Internet industry all over the world, and is the holy place for the world's Internet industry.

When China Zhongguancun started, although there were not many companies from Silicon Valley, a considerable number of companies started their own businesses in Zhongguancun with the money from Silicon Valley. However, the film and television industry is not as inclusive and open as the Internet industry, so China's film and television industry has not yet been impacted and influenced by Hollywood.

But now everything is different. Li Mu directly brought Hollywood resources into the country, which will inevitably have a huge impact on the domestic film industry.

The people applaud Li Mu's approach to introducing Hollywood. They also hope that domestic films can continuously improve their strength and narrow the gap with Hollywood. Therefore, in this case, the inclusion of top resources is especially necessary. However, for Chinese film and television industry practitioners, Li Mu's approach is really too hatred.

Most domestic film and television practitioners are extremely xenophobic, especially the "Wars" who are already well-known in China, who are particularly repulsive to overseas actors and overseas directors.

These people are like feudal dynasties that are closed to the country. They would rather never develop themselves than want their status to be impacted by external factors.

For many practitioners, they hope that the overseas film and television industry will never penetrate into China, and they also hope that overseas movies will not have the chance to be released in China, and that the Chinese people will not have the chance to be exposed to overseas movies. In this way, they will have the largest market and their interests will be guaranteed.

The reason why they are so xenophobic is that they are also very clear about the huge gap between themselves and Hollywood. If Hollywood had not entered, they would have been the top in China. If Hollywood had entered, they would probably not even be ranked second-tier in China. Hollywood is just a mirror that is enough to expose all their shortcomings and deficiencies.

Li Mu is now pushing the Muying ticketing system to the whole country at an unstoppable speed. In this case, Li Mu will soon control the lifeblood of the box office. Moreover, his online promotion resources are too strong and can be closely integrated with the Muying ticketing system. He promotes a movie, and if users are interested, they can directly buy movie tickets online. In this way, for other film and television companies, the competitive pressure is too great.

In this case, if he is asked to bring the Hollywood team in and integrate the Hollywood team with the Muying ticketing system and the promotion capabilities of Muye Technology, then he will definitely be an invincible existence in the domestic film market. How can others survive?

Therefore, as soon as the news of Li Mu's cooperation with DreamWorks was announced, he immediately became the public enemy of most of the Chinese film and television industry.

But this time, these people in the film and television industry could not fight against Li Mu anymore. Last time they jointly reported the Mu Ying ticketing system, but they were still scolded online by Li Mu. What's even more annoying is that even the superiors immediately made a statement to stand up for the Mu Ying ticketing system, which is enough to prove that Li Mu's influence is no longer something they can shake.

During the interview session after the signing ceremony, Li Mu answered a reporter's question and explained in detail the original intention of his cooperation with DreamWorks and the upcoming establishment of a film and television training school in China. He said: "I am a complete film enthusiast, but to be honest, the domestic film and television industry, whether in terms of market maturity, film quality, practitioners' quality, actor abilities, etc., is still in a stage of urgent need for improvement. At this time, if the industry's top talents can be integrated into it, it will definitely bring great improvement and promotion to the domestic film and television industry. This is the original intention of my cooperation with DreamWorks."

Li Mu did not express his motivation for hoping that Hollywood would help promote Chinese culture, because such things should be done subtly in a silent way. If he puts it on his lips, it will not only appear purposeful, but also once such remarks are passed on to the ears of overseas people, they will be rejected to some extent.

After Li Mu answered a round of reporters' questions, the reporter turned his attention to the great director Spielberg. When Spielberg answered the reporter's questions with the help of the translator, Li Mu suddenly received a text message. When he opened it, he found that it was sent by Senior Brother Liu.

"Letao has made great efforts. They have held a Christmas event, which is very large and the market responds well."

After reading this text message, Li Mu couldn't help frowning.

His rejection of fakes allowed Boss Ma to take the opportunity to find a gap to survive, but this person is indeed not a person who can stay in a corner. Even if he lives in a gap, he still has to keep tossing and making the gap bigger and bigger, just like a stubborn Xiaoqiang.

However, Li Mu knew in his heart that once he entered differentiated competition, he would not be able to attack him directly. What he focused on was a business that he did not get involved in, and there were good opportunities brought to him by the national conditions, so he was in a good way.

I have to say that this person's eyes are too poisonous and he can always seize any opportunity.

Li Mu couldn't help but think of Boss Ma's rise in his previous life. In fact, if you think about it carefully, he was able to create such a huge e-commerce empire in his previous life, and he did borrow a lot of power from all aspects. One of the great help was the abnormal development of domestic real estate.

In the previous life, many people commented on Taobao, saying that Taobao had greatly impacted the domestic physical retail economy. In fact, it was not the case. What really impacted the domestic physical retail economy was the domestic real estate market that was soaring.

When the cost of the offline physical retail industry is getting higher and higher, profit margins are getting lower and lower, and bankruptcies are becoming more and more frequent, a large number of people will inevitably transfer this economic form from offline to online, which greatly exacerbates the recession of the offline physical retail industry and enhances the proportion of the online retail industry.

Boss Ma took advantage of the situation to rise at this time. It seems that he helped a large number of retail industry personnel to transfer from the overwhelming offline load to a completely free online platform. But what about a few years later? 50% of the profits of online store owners did not contribute to the high rent of shops, but to the advertising bidding system of the e-commerce platform.

To some extent, this is equivalent to fishing out a puddle dug by others and kicking it into the fire pit that he had dug.

In Li Mu's opinion, it is right to take advantage of the situation to develop, let alone take advantage of the general trend. Under the trend, even if you don't take advantage of the situation, it will not affect the development process of the entire society. However, Li Mu thinks that the most important thing is to take advantage of the situation to be honest.

You can take advantage of the opportunity to develop e-commerce, but when you cannot, you secretly make a mistake and even encourage selling fakes to harm unknown consumers. At the same time, you can use various bidding ranking advertising systems to maximize the profits of platform merchants;

Just like when the food delivery o2o industry is booming, the operating costs of offline shops and catering are getting higher and higher. Many catering practitioners shift their attention from offline to online, and then they have spawned a large number of home kitchens and even black workshops operated without a license. The Eze xx platform can take advantage of the opportunity to develop its own food delivery o2o business, but for the sake of interests, they cannot acquiesce those black workshops that operate without a license and without a sanitation license on their own platform, threatening consumers' food safety and health.

Thinking of this, Li Mu couldn't help but feel indignant.

I have been raising the demand for e-commerce legislation for so long, why is there no actual news yet? Should I just let the online counterfeit sales become more and more serious and more prevalent? If this continues, then the situation I opened for China E-commerce will eventually be led by those who are not honest. Once there is a shortcut to take, who will take the right path?

The upset Li Mu even wanted to leave immediately and write a blog that criticized online counterfeit sales, but after several considerations, he still resisted the impulse.

I criticize the film and television industry for jointly resisting progress. No matter how big the trouble is, it is still an internal matter in the industry. If I criticize online counterfeiting, it is not an internal matter in the industry and will also involve government agencies.

Not touching politics is a string that Li Mu always has tense in his heart.

At the same time, Minister Zhen of the Economic and Trade Commission suddenly received a report from his secretary: Letao’s Christmas promotion is very large, because there were no events on Taobao during the same period, so the influence of Letao’s promotion this time was also extraordinary. Moreover, based on experience, it was judged that basically more than 80% of the promotional products in this event were counterfeit and shoddy products.

When he heard this, Minister Zhen couldn't sit still.
Chapter completed!
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