When "Those Years" swept the domestic movie box office with unprecedented momentum, the Muying ticketing system is also expanding its influence in the theater field at a devastating speed.

For theaters, the Muying ticketing system is extremely affordable.

The greatest significance of Muying ticketing system itself is to reduce the cost of netizens watching movies and greatly improve their viewing experience. Therefore, it can itself attract a large number of users who did not originally watch movies in the theater and choose to buy movie tickets through Muying ticketing system to watch movies. Therefore, it has greatly improved the overall box office volume.

Take Yanjing as an example. Perhaps only one hundred people in Yanjing would have the idea of ​​watching a movie every day, but only thirty people would actually go to the cinema to watch a movie.

But now, because Muying's unprecedented online ticketing system has become popular, at least 500 people in Yanjing will have the idea of ​​buying a ticket through the Muying ticketing system every day. Their actual action is to buy every movie ticket on the Muying ticketing system.

Users' preference for Muying ticketing system directly leads to the ticketing ability of Muying ticketing system far higher than that of any cinema itself. As long as they are connected to Muying ticketing system, the overall attendance rate of theaters will be at least doubled, which is a real income for theaters.

Moreover, as a platform, Muying Ticketing System provides free self-service ticket pickup terminals, and even provides theaters with a very practical and powerful terminal management and sales system for free. After doing so much, it only charges a 5% box office commission. This commission ratio is an absolute conscientious price.

In the next few days, hundreds of self-service ticket pickup machines were continuously sent to all parts of the country. In a very fast time, all theaters in all first-tier cities have been covered and expanded to secondary cities.

The factory received an order from two thousand self-service ticket machines again. Li Mu has decided to drive at full speed and use the speed of the virus to promote the popularization of Muying ticketing system nationwide.

When "Those Years" was released for a full week, it had already won 70 million box offices nationwide, with an average of 10 million a day. As more theaters join the Muslim ticketing system, its later box office will definitely be stimulated to surge in the second round.

However, on the seventh day after "Those Years" was released, on December 14, "Hero" directed by Zhang Yimou was officially released in China.

However, Zhang Yimou was not happy at this moment.

If not all the publicity and promotion work is ready, he even hopes that "Hero" can be released in another time, because "Those Years", which was released a week earlier than "Hero", is really incredible!

If we estimate based on the release time of one month, Zhang Yimou even feels that the total box office of the movie "Those Years" can easily exceed the 200 million yuan mark.

You should know that since the real box office statistics in China, the first movie with a box office of over 100 million yuan and the highest-grossing movie to date is "Life and Death" released in 2000. However, this record will soon be broken by "Those Years".

Zhang Yimou felt particularly depressed after being in a collision with such a perverted competitor. Now the media is full of advertisements, news and trailers for "Those Years". Compared with it, the promotion of his "Hero" can be considered extremely bad.

Since the discussions about movies in TV, magazines, newspapers and even major websites are basically centered around "Those Years". Although "Hero" spent a lot of money on media public relations, the real effect was minimal.

Now, in any cinema, the attendance rate of "Those Years" is significantly higher than that of other films. The revenue of screening of "Those Years" is at least twice that of other films. There is no need for Makino to appear at all. The bosses of major theaters themselves rearrange the films according to this situation, so that the proportion of "Those Years" has been continuously increased.

Under this circumstance, the entire domestic film and television market has fallen into a nostalgia craze. The streets and alleys are Zhang Kexuan's "Those Years", and the streets and alleys are discussing the plot in "The Girl We Chased Together in Those Years". In this atmosphere, "Hero", which is set in martial arts and history, has completely lost its developmental soil.

At the Xinpai Company, the producer of "Hero", Zhang Yimou is currently angry about the theater chain's changes. On the first day of the release, according to the data learned by the employees sent by the company, the screening of major theater chains is extremely unoptimistic.

Originally, the number of screenings promised by major theaters to "Hero" exceeded 30% of the total screenings, and some theaters even exceeded 50%. However, when it was released, almost all theaters greatly reduced the volume of screenings promised, and it was less cut in half, and more it was reduced to one-third of the promise or even lower in one breath.

The furious Zhang Yimou angrily scolded in the office: "These theaters are so untrustworthy! They can reduce the screening and do not even say hello!"

Zhang Yimou's best partner, Zhang Weiping, said helplessly: "There is no way. The movie "Makino Yingxiang's "Those Years" is too strong, with a high attendance rate and an amazingly fast box office growth."

"It's really ridiculous!" Zhang Yimou said with a pale face: "This kind of bad movie can actually have such a high box office. It's just that little love and love matter, and it has no foundation at all!"

Zhang Weiping shrugged: "The key to the problem is that it is selected well! History, although the theme of martial arts is large and deep, the problem of such themes is also very serious. Most viewers actually like to watch some down-to-earth themes. "Those Years" happens to be a very down-to-earth modern theme. Compared with it, we have inherent shortcomings, and it is reasonable for theaters to reduce our screening schedule."

Zhang Yimou said indignantly: "With our actors and the production team is so strong, will the audience not buy it? These theaters are simply following the trend and short-sighted. Otherwise, they would not have rush to give all the filming to "Those Years"!"

Zhang Weiping said: "I believe that the audience's eyes are bright. Our film lineup is indeed strong. Even if the current screening volume is not high enough, as long as our attendance rate is guaranteed, major theaters will gradually add screening volume back."

The important basis for theater screening is attendance. Which film has a high attendance rate, the rehearsal volume of which film will naturally be higher. The theater bosses do not work for a single film and television company or even a single director. What they pursue is the maximization of interests. Therefore, if the attendance rate of "Hero" can exceed "Those Years", theaters will inevitably increase the attendance rate of "Hero".

Zhang Yimou is particularly confident in his new film. He said to Zhang Weiping: "Don't worry, wait and see, our film attendance will definitely exceed "Those Years"!"

Zhang Weiping reminded: "Yimu, "Those Years" has a 100% online sales attendance rate for seven consecutive days. That is to say, from the day it was released to the present, all the movie tickets sold online have been sold out..."

Zhang Yimou was a little surprised and said after a moment: "I think since Muying ticketing is in Muye Yingxian's own hands, then this data is completely up to them to say it casually. I don't believe that any movie can have a 100% attendance rate for seven consecutive days. This is simply impossible."

Zhang Weiping said: "But from my understanding, the credibility is still very high."

Zhang Yimou waved his hand and said, "Let's wait tomorrow to see our first-day box office data and average attendance rate!"

...

The next afternoon, the box office data of the previous day was released. Because it was Saturday, and the proportion of online ticketing for "Those Years" was increasing, so it ushered in a resurgence of the box office a week after its release.

On this day, the box office of "Those Years" rose against the trend based on a slow decline for several consecutive days, and won 20 million yuan in the country, of which more than 5 million came from the Muying Ticketing System, setting a new record for single-day box office in mainland Chinese films. The previous record was the 18 million yuan set on the second day of the release of "Those Years".

Zhang Yimou also obtained box office data on the first day of "Heroes".

"Two,600,000?" Zhang Yimou looked at the data given by his subordinates and glared in shock.

"Why is it only 2.6 million? What is the attendance rate?"

The employee in front of him handed a piece of paper again, which read "Hero" in theaters across the country yesterday. The highest single-time event was only about 50%, while most of them were below 20%.

In addition to the attendance rates of cinemas and events in various places, there is another more important data in this data report: the average attendance rate.

The average attendance rate determines the commercial prospects and potential of a movie, so the director attaches great importance to this data.

At this time, for Zhang Yimou, whether "Hero" can make efforts in the middle and late stages depends on the average attendance rate. If the average attendance rate is high, it will be a matter of time before it turns over, but if the attendance rate is too low, it will be really powerless to make the situation come true.

When Zhang Yimou got the data statistics he had made, he felt like he was poured with a bucket of ice water, and his heart was cold inside and out!

On the first day of release, the average attendance rate of "Hero" in all games across the country was only 19.1%.

What does 19.1% mean? In a cinema with 200 people, the average number of guests is less than 40. Most of the remaining seats are in the hands of the theaters themselves because they cannot be sold, and they can’t make a penny.

What made Zhang Yimou even gulp of blood gushed out was that the average attendance rate of "Those Years" also came out, and it actually reached an average of 6-70%. The attendance rate alone was three or four times that of "Hero"...
Chapter completed!