Chapter 1019 Li Mu's Internet celebrity economy
In Li Mu's opinion, the sharing of props is inevitable. He will never take the revenue from the props given by the user for himself, because if the platform wants to show, it must share the profits for the traffic entrance on the platform.
When doing Taobao Alliance, he wants to share the profits for the Taobao Alliance's franchise websites; when doing "Paradise Town", he wants to share the profits for the campus celebrities here.
Every campus celebrity is the traffic entrance to "Paradise Town", which not only brings users, but also inspires users to recharge and consume. Therefore, they are all Li Mu's God of Wealth. Li Mu naturally wants to completely tie them to the "Paradise Town" platform, so that they can continue to exert their attractiveness here.
Fiona is just one of countless people who have benefited from "The Town of Paradise".
Such a huge income has almost reached 10% of Fiona's investment in "Paradise Town". She even asked for leave and stayed in her dormitory to communicate with a few friends who were crazy about giving gifts to her, making them happy and letting them give themselves more gifts and props.
Fiona even thought that if she could maintain a income of thousands of dollars a day in "Paradise Town", then in January next year, she would buy a small sports car worth tens of thousands of dollars to make a gift for herself.
Like most beautiful girls in American universities, Fiona is obsessed with cars and cannot extricate herself. Her "rumored boyfriend" has an old Mustang sports car. Although it is a little old, sitting in it still makes people feel excited.
However, when Fiona thought of her rumored boyfriend with an extraordinary family background, she felt a little annoyed.
That guy's family is indeed well-off, but he seems to be a little close to him. He has been infatuated with him for a long time but is still unwilling to establish a relationship with him, and he is not even willing to spend money on him.
Some time ago, he gave him three roses and took him to a car theater after having a meal of ordinary steak. He even made a request for a car shock in the car, but Fiona refused harshly. Unexpectedly, the guy had not contacted him for several days in a row.
The family background was too ordinary, which gave Fiona extraordinary sensitivity. She knew that the other party looked down on her and even thought that she could easily fight. Although she had never said these things, she was still angry in her heart. She also hoped to find a better boyfriend, a better boyfriend from a better background and a better one to herself. However, now it seems that it is no longer important to find a boyfriend. If you continue to show this level, it will not take long for these self-righteous men to look at them with admiration.
With this idea, Fiona began to add new friends frantically, and on the other hand, she responded more enthusiastically to those friends who spent money on her, hoping to stimulate them to give them more props and make more money.
...
Li Mu didn't expect that by accident, he took the lead in the United States to start a new era of Internet celebrity era in advance.
The fundamental reason why many internet celebrities in later generations were able to get annual salary of tens of millions from live broadcast platforms is that these special groups can pull fans.
The reason why the Internet celebrity economy can form an industry and a model is actually only one ultimate reason: the fan economy.
The fan economy itself is a very huge industrial model. This is not a product of the Internet era, but it was deeply opened in the Internet era. Before the Internet, every famous writer, musician, singer, film and television star relied on the fan economy.
Albums, physical books need to be purchased by fans, singing and concerts need to be purchased by fans, and movies and TV need to be contributed by fans to box office and ratings. In addition to the urgent need for food, drinking, defecation and urination, there is no need for the support of the fan economy, and almost all other industries have the shadow of the fan economy, but "Internet celebrities" have brought the fan economy to the extreme.
The standard industrial model of later Internet celebrities is: doing live broadcasts, opening online stores, participating in activities, engaging in self-media, and receiving advertisements.
Awesome internet celebrity, an annual salary of over 10 million yuan for live broadcasts does not include the share of props; if you open an online store, you can earn tens of millions a year by relying on those fans alone; because of the fan group, various activities will come to you with cash; self-media also has a very strong monetization ability because of its fan base, and it is no problem to spend hundreds or tens of millions a year.
All these incomes are based on "fans". To put it bluntly, after a person gathers certain fans, he can find ways to make money from his fans.
Today, let fans come to the live broadcast platform to exert their personal power, then follow the self-media account to make up the number of fans, tomorrow we will guide fans to brush props on the live broadcast platform and give rewards, and the day after tomorrow we will recommend various products such as clothes, peripherals, cosmetics and even electronic products to fans, and then further make profits from fans. Finally, we will sell fans to other individuals, companies or platforms through advertising.
In later generations, there were often news that fans gave huge rewards to internet celebrities. Even national husbands also conducted live broadcasts. As soon as they entered the female anchor's room, they would pay gifts of hundreds of thousands of yuan. There were even incidents where primary and secondary school students used their parents' mobile phones to reward all their parents' savings to internet celebrities.
Others think that such fans seem to be a little difficult to understand, but in fact, the relationship between fans and internet celebrities is Zhou Yu beat Huang Gai, one is willing to beat the other is willing to be beaten, and fans are willing to pay for the internet celebrities they like. In order to make money, internet celebrities also serve fans in various ways to meet their various needs. The supply and demand relationship is clear and the market space is huge. This itself is a very smooth industrial model.
Although Li Mu is unable to become an internet celebrity on the Internet, he already has the ability to support a wave of "local internet celebrities" like Fiona on university campuses in the United States.
The influence of local internet celebrities is not enough, but the strength lies in greater influence. After all, the influence is basically the closer fan group in real life. The school beauties in front of them are naturally more attractive than the internet celebrities on the Internet. Therefore, girls like Fiona have much fewer fans than real internet celebrities, but the quality of fans is much better than that of internet celebrities.
What's more, there are many local Internet celebrities like Fiona who collaborate on "Paradise Town" and are spread across the United States, so the overall influence is very strong.
On the first day of the launch of the ranking system and prop gift system, the recharge flow of the entire "Paradise Town" reached 780,000 US dollars. What is even more incredible is that the 780,000 US dollars comes from 40,000 paid users. That is to say, the average per capita per person for these 40,000 paid users is nearly 20 US dollars per day, of which the highest recharge user is 83,200 US dollars.
For American college students, 2o US dollars is nothing. If they cannot get scholarships, the annual tuition fee for going to public universities will cost more than 10,000 US dollars. If they go to private universities, it will cost at least tens of thousands of US dollars. In their minds, 2o US dollars can only be considered small money.
For some rich second-generations on American college campuses, spending tens of thousands of dollars on a game is simply irrelevant. Not only do they feel sorry for them, they are excited about such a good opportunity to show off their wealth.
For such users, becoming top1 among friends is only the initial stage. They also have to become top1 of the contribution list of specific friends, and even leave their names in top1oo around the world. Anyway, this goal only requires money to achieve, and for them, spending money is the easiest way.
The recharge of 780,000 US dollars suddenly made the entire American Internet company burst into flames. Even Internet companies with a valuation of tens of billions of dollars now, they didn’t expect that making money would be so easy.
American Internet companies are simply jealous. No one expected that after Makino Technology came to the United States, it turned into a level vacuum cleaner and made money in major universities. Almost every American Internet company practitioner asked themselves: "Why did we not realize that the consumption level of American college students was so high before Makino Technology came!"
Some media even criticized American college students who spent money, saying: "The self-control of American college students in front of "Paradise Town" has put the United States in shame!"
However, there are also media that have special recognition of Makino Technology. They feel that: "Although Makino Technology is not the largest Internet company in the world, it is the Internet company that understands users the most. Every detail of them has been carefully considered based on human nature, fully cater to users, please users and make users feel special dependence on them. This ability to make a big difference is worth learning from by Internet companies across the United States."
The media mixed praises and criticisms of "Paradise Town", and Mark Zuckerberg also loved and hated "Paradise Town". When Mark Zuckerberg realized that it was difficult for him to pay more attention to him under such strong financial pressure, he was quite disappointed with the materialism atmosphere constructed by "Paradise Town", but he also knew in his heart that money worship was because of users, not Makino Technology.
Chapter completed!