Li Mu, who was far away in China, immediately received data sent back by Muye Technology's team in the United States. After the "Trojan Horse" plan was fully launched, in just one week, "Paradise Town" achieved an almost abnormal result among the 17 million college students in the United States.

9.7 million registered users, 6.5 million daily active users, and 3.8 million paid users, the weight of each data is worth a thousand yuan!

In addition, the total amount of game recharged by these 3.8 million paid users through paypal reached 58 million US dollars. The extremely powerful diffusion speed and profitability of "Paradise Town" have attracted the attention of the entire American Internet industry.

Silicon Valley was shocked by Makino Technology's actions in the United States. Authoritative media reported on this action of Makino Technology in large quantities. Some media said in the headlines: Makino Technology from China used its "Paradise Town" to teach American Internet companies again. Whether it is products, operations, promotion, Chinese people have shown unparalleled wisdom, which has given the entire Silicon Valley a blow. Just as the entire Silicon Valley was still waiting for Makino Technology to fall from the sky, Makino Technology has already blossomed everywhere in the United States!

As early as when Li Mu held a farewell ceremony in China, media and Internet companies in Silicon Valley were already paying attention to Muye Technology's every move. Silicon Valley companies, capital and media were basically ready to wait for Muye Technology to airborne directly into Silicon Valley and become another large Internet company in Silicon Valley. But what they did not expect was that Muye Technology actually skipped Silicon Valley as soon as it came out and launched a full-scale attack on major universities across the United States.

In addition to surprise, what Silicon Valley admires the most is the product development, operation and promotion of Makino Technology. For the entire Silicon Valley, it is equivalent to watching a performance competition between Chinese Internet companies in the US market with one's own eyes. One side of the performance competition is Makino Technology, and the other side is the first representative group of college students in the entire US market.

No one expected that Makino Technology would bring a game to the US market this time, and what he didn't expect was that Makino Technology would use such a wonderful method to quickly promote its products within the college student group.

The reason why this style of play is largely because yy unexpectedly became popular in the elite group of the United States, which made Li Mu realize the importance of "breaking" the user groups in marketing. It is impossible for a huge market to make a concerted effort and win all the games. It must be steadily and breaking the major groups in the US market one by one like playing in the league. Now it seems that Makino Technology has just won the first half of the first regular season.

After seeing the routine of Makino Technology, American media spoke out, believing that Makino Technology's trip to the United States this time is coming in full force. Although this is the first time that China Internet companies have made their business locally in the United States, American Internet companies still cannot despise Makino Technology. On the contrary, American Internet companies must regard Makino Technology as the strongest overseas company in the American Internet industry and must always do a good job of prevention.

However, the only thing that is nervous and guarded against Muye Technology is the American Internet industry. For American college students who are immersed in "Paradise Town", they have now completely opened their arms to Muye Technology. First, they have become addicted to "Paradise Town", and then they must build their own online connections in "Paradise Town". When the online connections are almost accumulated, Li Mu will give you some props or some preferential policies on the game to convert these users into yy users.

Li Mu is very clear that whether it is "Paradise Town" or "Plant vs. Zombies", although such games will become popular, they are destined to decline sooner or later. Only products like yy are eternal. Once users develop inertia in yy, they will not be easily lost for ten or eight years.

...

Behind the high contribution of American college students to "Paradise Town", Makino Technology also needs the support of high investment. Not to mention the operation and maintenance costs of such a large team in the United States, in just one week, Makino Technology paid nearly 10 million US dollars in the promotion costs of key figures in major universities, which does not include the promotion costs on major campuses and the advertising costs around colleges and universities.

If all the expenses are calculated, the promotion cost of "Paradise Town" in the United States is indeed a bit amazing, but fortunately, even if the investment is high, "Paradise Town" can still ensure profitability.

Many campus goddesses like Fiona have received real money from Makino Technology, which further drives them to work hard to promote human flesh for the game.

The payment ability of American college students is indeed amazing. The overall willingness to pay and the depth of payment are far beyond that of domestic teenagers. Li Mu feels that his duration is not enough. The overall social and economic development level of the United States is very high, and the consumption ability of college students is also very high. However, judging from their current payment situation on "Paradise Town", there are still many dollars in their wallets waiting for their further robbery.

In order to better allow American college students to spend money on "Paradise Town", Li Mu specially convened members of the game development team and operation team to discuss how to further improve the game flow created by "Paradise Town" within the American college students.

Judging from the current data, the current payment ratio of "Paradise Town" is 39%, the average arpu value per person for paid users in seven days is US$15.26, and the average daily arpu value is US$2.18.

The proportion of paid users in "Paradise Town" accounts for one-third. In Li Mu's opinion, this proportion is already very high, and there is basically no room for improvement. However, the average daily arpu value of 2.18 yuan still has a lot of room for growth.

In other words, it is relatively difficult to get more people to spend money, but it is relatively easier to get people who have already spent money to spend more money.

To this end, the two core points that Li Mu thought of to promote American college students’ spending money are: vanity and money worship.

At the meeting, Li Mu made several suggestions, namely:

First, open the top 100 global rankings of "Paradise Town". This global ranking should exclude the Chinese market because there are many Chinese users starting early. If they are also incorporated into "Paradise Town", it will have a great impact on the fairness of the game.

Second, in addition to the top 100 rankings in the world, we also need to give each user a global ranking. Even if the ranking is millions or even ten million, we also need to give specific rankings. This not only gives users a growth ladder, but also gives users a reference standard for comparison among friends. I am the 1.2 millionth place in the world, and you are the 1.3 millionth place in the world. Although we are both very inferior, I can still find a sense of existence in front of you and laugh at you with confidence;

Third, open a friend ranking list. Taking the user’s friend list as a reference, ranking all game friends will give users a more direct opportunity to compare and further enhance users’ vanity in the game;

Fourth, open a friend contribution list. In addition to various help in the game, friends will also open a mutually-given paid prop. Whether it is help or gift, the contribution value will be calculated according to a fixed algorithm. The friend contribution list only reflects the top ten friends with the contribution value, and each user can see the contribution value of other friends to themselves and other friends. For example, a can see the contribution value of b to himself, and b can also see the contribution value of a to himself. At the same time, a and b can see the top ten friends contribution value of each other.

The real killer weapon of Makino Technology is on the friend contribution list.

Since we are now adopting a promotion model mainly based on "campus celebrities", these campus celebrities themselves have a large number of followers. If these people follow them into the game, they will inevitably add them as friends and are eager to have more interactions with them in the game. Once this friend contribution list is opened, it will be a hand-to-hand battle between followers. If you want the other party to notice you, you must also enter the top ten of her friend contribution list?

For those campus celebrities who are being watched, most of them also believe in materialism and attach great importance to money. In this case, the friend contribution list just gives her an excellent reference for identifying the financial resources and sincerity of followers. If a boy can pay thousands or even tens of thousands of dollars in order to make her happy in the game, this not only represents his importance to himself, but also represents the wealth of his wallet.

After Li Mu took out this complete plan, most of the employees of Muye Technology agreed. Everyone believed that such a strategy could stimulate users' enthusiasm for payment to the greatest extent, but some people opposed it.

Those who express their opposition basically have a concern, both: if "Paradise Town" has so many lists, the motivation for profit will not be too obvious, which will trigger resistance from non-paying users.

Li Mu was not worried about this at all. He smiled and comforted everyone: "Our game itself is not a violent online game that wins by force, but a relaxed and pleasant business development game.

The gap in the former level and the gap in props will bring very direct and violent results, that is, low-level or low-investment users will be cruelly killed by high-level or high-investment users, but this will not happen in "Paradise Town".

No matter how much money your friend spends, he can only be ahead of you in terms of level, and will not cause direct oppression and harm to you, nor will it have a direct impact on your gaming experience. If you don’t want to pay, you can slowly enjoy the fun this game brings you at your own pace."
Chapter completed!