A few days later, the Haidian District Court where Muye Technology is registered finally officially accepted the case of more than 200 Taobao sellers jointly suing Muye Technology.

The acceptance of this case has not caused any trouble in the Internet industry, but it has attracted considerable attention from the judicial departments across the country.

Before this, there had been almost no lawsuits in the country about "online virtual property". Now the Haidian District Court has received the first lawsuit request for this type of case, and they have also chosen to accept the case, which has a great impact on the judicial department.

Generally speaking, whether the court accepts a case also represents the basic attitude of the court.

If someone goes to court to sue the US spy satellite for infringing on his **, or sue the neighbor for farting, causing him psychological harm, the court will definitely not accept such an unreasonable and supportive lawsuit. If the court accepts it, it can also be understood on a subtle level that the court basically recognizes the legal basis for the plaintiff lawsuit.

Therefore, the Haidian District Court's approach to this case has a very significant impact on the entire domestic judicial field. If the Haidian District Court refuses to accept it, it means that in the eyes of the Haidian District Court, the concept of "online virtual property" lacks legal support;

On the contrary, if the Haidian District Court accepts the case, it can be understood as: the Haidian District Court has basically recognized the legality of "online virtual property".

Now, the Haidian District Court has bravely taken the first step to recognize "online virtual property". However, no one expected that the first step that the law in the new era must take was actually used on Muye Technology.

Almost all people in the judicial field, especially in the economic and commercial field, have focused on this lawsuit. Everyone basically has their own judgments. Most people believe that since the Haidian District Court accepted this case, the possibility of the plaintiff winning is more than 80%.

Boss Ma combined the news obtained by multiple parties and his own control over the entire incident, and his personal grasp of winning was almost 100%. However, Boss Ma did not want to force Li Mu to surrender through the verdict. He hoped that Li Mu would break his promise in advance and take the initiative to make concessions.

If a normal judgment is passed, from preparation to court opening to verdict, the time period is too long. For Letao now, time is money, and the faster it develops, the better, so he doesn't want to delay it, and he can't afford it;

Moreover, Li Mu himself said that "Muye Technology will never compromise with counterfeit sellers." If the court ruled him to lose and used legal principles to force him to compromise, even if Li Mu compromised, it would not be considered a refusal. Therefore, Boss Ma hoped that Li Mu could compromise before the verdict was announced. This would not only be more efficient for Letao, but also mean that Li Mu broke his promise and was slapped in the face once.

However, Boss Ma was not sure which path Li Mu would choose. In his opinion, this matter could only depend on luck.

But sometimes, if luck comes, you can't stop it.

...

Just at this moment, the first Taobao National Personal Webmaster Conference will be held in Yanjing.

On the weekend at the end of October, thousands of individual webmasters rushed to Yanjing by various means of transportation such as heaven and earth, preparing to participate in this grand event with the largest number of people in the Chinese Internet industry since its birth.

Individual webmasters are a group of scattered soldiers and gamblers with uneven qualities in the Internet industry. They are rarely seen as a single person. However, if these scattered soldiers and gamblers are integrated, this is almost the most powerful new force in the Chinese Internet industry.

The birth of the "Taobao Alliance" has allowed these individual webmasters who fight each other to find a more efficient and more room for imagination to monetize traffic. At the same time, they also bundled and integrated a bundle of individual webmasters like cement. So everyone in the industry knows that this Taobao National Personal Webmaster Conference is to put it bluntly, the Taobao Alliance's social gathering.

In the Taobao Alliance club, Taobao is the well-deserved boss, and every individual webmaster who joins the Taobao Alliance is the younger brother in this club. The boss raised his arms and said he was going to have a meeting, so these younger brothers naturally flocked to him with great enthusiasm.

In the star-rated hotels booked by Taobao this time, we kept checking in, and there were endless individual webmasters checking in, and the scene was very lively.

Behind each individual webmaster who comes to sign in, there are tens of thousands, hundreds of thousands or even millions of access traffic per day. In the eyes of Internet practitioners, these people are no longer independent living people, but walking traffic entrances.

Some people joke that Taobao Alliance has basically successfully monopolized more than half of the effective traffic of China's Internet in its own hands. In the future, it is very likely that Taobao Alliance will transform itself from an e-commerce advertising publishing system to a traffic portal for the entire network.

In fact, these joking remarks just guess Li Mu’s thoughts.

Li Mu felt that the past personal webmasters were equivalent to independent farming families. They cultivated and planted their own farmlands, and then sold the wheat they harvested to vendors at will. Some sold the wheat to sesame cake shops, some sold it to pancake stalls, some sold it to bakeries and steamed bun shops.

Li Mu believes that this kind of business structure is too simple, so simple that it is a bit lazy and easy to deal with, so the efficiency is naturally much worse.

What Li Mu wanted to do was to set up a "flour mill" for deep processing of wheat, to include all the production in these farming family fields, and then use it to produce various different flours, and then collect them for merchants who need flour to ensure that the wheat can be sold at a better price after deep processing.

At present, Li Mu has an all-encompassing Taobao in his hand. Li Mu's flour mill seems to be trying to be self-sufficient. However, once Li Mu takes most of the farmers who grow grain into his own hands, he will be able to monopolize the grain market.

Food is the traffic in the Internet industry.

Li Mu wanted to gather a huge number of personal webmasters together, and the powerful traffic formed can not only be used to promote Taobao and Taobao products, but also have room for imagination: once the traffic accumulates to a certain level, these traffic can be repackaged and integrated for sale by himself. If there are other websites that want to promote, you can buy traffic directly from Taobao Alliance.

If you want to achieve these, the first thing you need to do is that the individual webmasters are highly controllable in the alliance. This webmaster meeting is to recruit my younger brothers and form cliques.

Seeing that Li Mu's plan is quite feasible, I don't know who had red eye disease, so I published an article on major websites.

The title of this article is: "Li Mu's Double Standards for Virtual Property."

In the article, the author puts his personal yy account and personal website together to compare it.

The author first took out the example of Li Mu refusing to compromise with more than 200 sellers before and threw out the first argument: Li Mu believes that users have no control over the yy account they register, and the real control should be in the hands of the yy service provider, that is, Muye Technology. So is this argument reasonable?

Assuming this argument is reasonable, then after comparing it with the individual webmaster, you can immediately discover the huge logical loopholes.

The source of this huge logical vulnerability is: if the Internet domain name provider also adopts the theoretical basis of Makino Technology, it means that the control of any website is not in the hands of the domain name and the owner of the website, but should be in the hands of the domain name provider.

But is this possible? If we really follow this theoretical basis, let alone the website of the individual webmaster is not their own, even Li Mu's yy network is not from Muye Technology, it should be a domain name supplier. If one day the domain name supplier wants to block Li Mu's yy network, would Li Mu be willing to watch yy network blocked?

The author also made a sharp assumption: If Muye Technology really has the right to ban users' yy numbers at will, does that mean that the domain name suppliers will also ban all websites at will? Does it mean that the domain name suppliers can take Muye Technology's yy network at any time?

The answer is obviously no. The article stated: Li Mu himself is actually very familiar with the logic behind it. He knows that every webmaster has absolute sovereignty over his website. He also knows that the content and traffic of each website are the personal webmaster's own virtual property, rather than owned by the domain name provider. Therefore, he created the Taobao Alliance to help individual webmasters use their virtual property to earn more benefits.

Therefore, the author questioned Li Mu at the end of the article: "Since Li Mu respects the virtual property of the individual webmaster, why can't Li Mu's Muye Technology respect the virtual property of the yy users? Domain name suppliers have no right to interfere with the operation of the individual webmaster, and Muye Technology naturally has no right to interfere with the behavior of the yy users, and even no right to ban yy users.

The same legal principles apply to the two things, but Li Mu insists on treating them differently at 180 degrees, respecting the virtual property of individual webmasters, but trampling on the virtual property of yy users. This is indecent and reasonable, and it is unreasonable."

Finally, the author also shouted to Li Mu in the article, saying: "I hope Muye Technology can provide a proper solution in this matter, respect everyone's virtual property on the Internet, and treat all Internet users equally. Otherwise, if a leader or general company is treating differently, the atmosphere of domestic Internet development will be greatly negatively affected."

Once this article was published, it became headlines of major portal websites except yy.com, and it had a considerable influence in the industry.

After seeing this article that seized many headlines on the Internet portal, Boss Ma was so excited that he couldn't stop talking. In his opinion, he was indeed running around, and it would be fine if he accidentally got a way out. Now there are such capable people who take the initiative to jump out and use a very clever way to take the opportunity to hold a personal webmaster meeting to raise huge, almost unrefutable doubts about Li Mu. It seems that the overlord logic of Li Mu and Muye Technology will soon be completely defeated by this article.
Chapter completed!