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Chapter 174

He lost 1.2 million in the mine with Deguan, and his jewelry store had a total of 100,000 yuan in mortgage scarves, and his property shrank to only 600,000 yuan. He was frightened and remembered Song Yi's previous advice, and he didn't dare to continue to bet. He also knew that if he continued to bet, the one who smiled the happiestly would definitely be the bosses who started the mine, because no matter whether you lose or win, you would buy stones from them, and they could make money.

A line of heaven, a line of hell.

Success is gambled with stones, failure is gambled with stones.

Huang Deyi deeply felt the taste of this and decided not to bet on stones. Huang Deyi returned to Hong Kong from Myanmar under the care of the security team. Huang Deyi was still very grateful to the security team. They took good care of these compatriots who traveled thousands of miles to Myanmar to bet on stones. They could always help them and go to other mining areas. But they didn't have such good treatment.

Huang Deyi’s only regret was that he failed to bet on a few more stones. Only then did he remember the warning left by his father Huang Rangmin to him, “Nine out of ten times! Nine outs! Never bet on stones easily.”

This is not difficult to understand. Why did Song Yi become a big boss in the jade mining area from the beginning to now? Only by developing jade wool materials can you make sure to make a profit.

I am willing to accept the loss! It is too late to regret, and Huang Deyi has no right to regret, and he has to bear the consequences himself after he returns to Hong Kong. He plans to formally hand over the jewelry store to Song Yi, but he is also very curious about what kind of movement this young man can make in Hong Kong.

After receiving the news, Song Yi did not set off to Hong Kong immediately. He had to stabilize his rear before talking.

The layout of the Donghai jewelry market has basically been decided. Fuxiang Yinlou is still the leader and has the largest market share. Their jewelry branches in major commercial districts in Donghai have brought them huge profits. Not to mention the market occupied by Fuxiang Yinlou in major cities across the country.

The second place is the newly-risen Jinyu Jewelry. Although there are only three stores, they sell the highest-end jewelry, and the sales volume is very gratifying, ranking second.

The third largest jewelry market in Donghai is the reorganized Laomiao Zhuojin. Because it was reorganized from a state-owned gold store, many people still recognize this state-owned brand, and believe it is guaranteed and is quite professional in gold.

Chenglong Jewelry, formed by Duchang Jewelry, has sales points in Chengbi Temple. Although it had its own customer base before, it was considered a niche after all, and its market share was also the smallest in several large jewelry stores.

There is no need to mention other small gold shops, scattered in every corner of the East China Sea, occupying about one percent of the share.

Although the general pattern has been decided, the competition between several jewelry companies is still fierce. Whether it is Fuxiang Yinlou or Chenglong Jewelry, they all followed Jinyu Jewelry because discerning people can see that Jinyu Jewelry's marketing methods are still very effective, but it is unlikely to completely copy their strategies. Just by making large-scale advertising, Jinyu Jewelry has taken the lead and won the recognition of everyone. It is not so easy to attract people's attention through advertising.

But they are not stupid either. They only pick up things that are beneficial to their own development and use them.

Because Huang Deyi was ready to hand over the jewelry store to Song Yi, in order not to waste time, Su Mei and Song Yi were about to rush to Hong Kong to make a handover.

On the East China Sea, Su Yalan and Song Mingjie also received news the next day. As soon as Su Mei left, the pressure on their shoulders suddenly increased a lot.

Song Yi told them not to worry and analyzed the current situation for them. Now Jinyu Jewelry's main task in Donghai City is to consolidate the market rather than continue to expand and open branches. Now Jinyu Jewelry has taken root in several of the most prosperous areas in Donghai City and has already had a very good reputation. As long as there is no stupid move, it is not difficult to stabilize the market share.

"What you mean is not to seek merit but to seek nothing wrong?" After hearing Song Yi's explanation, Su Yalan was a little dissatisfied and immediately glared at him.

When Song Yi heard this, Su Yalan has become a strong woman now. Now it is time for the rapid development of gold and jade jewelry. Su Yalan, who saw a bright future, is naturally full of confidence, confidence, and determination to make gold and jade jewelry stronger and bigger. At this time, after listening to Song Yi's almost conservative plan, he couldn't help feeling a little unhappy.

So, Song Yi quickly explained, "My mom misunderstood me. I'm afraid you're tired! Since the company opened, you have not had a good rest, mom and dad. I feel very sorry for it."

Su Yalan said, "I'm happy!"

"After we settled in Hong Kong, we took our parents to Hong Kong for a while," Song Yi said flatteringly.

"I don't care." Song Mingjie, who was sitting next to Su Yalan, said, "The company's development cannot stagnate."

Song Yi also explained to him, "That's what I mean! So, the most important thing now is to try our best to digest the existing achievements and deeply root our brand of gold and jade jewelry. We must not let so much effort be wasted."

"Besides, we don't have that much money to expand rapidly now, right? Wait until Sister Su Mei gains her foothold in Hong Kong. We will come back from Hong Kong and expand vigorously. In that way, it will be easier to expand."

"Your wishful thinking is good!" Su Yalan cursed with a smile, "It's a pity that I don't know if anyone will buy it at that time."

Song Yi smiled. "Now the brands in the mainland are better than those in the local brands, which is actually related to the policy of attracting investment. Foreign-investment and Hong Kong capital are always more popular. This jewelry brand is actually similar."

Su Yalan asked him, "Even if we have gained a firm foothold in Hong Kong, our company is not a mainland company. Could it be that you want to start a new business? In this way, the brand we have worked hard to build is wasted!"

Song Yi laughed and said, "I'm not that stupid, of course I won't come back. No matter when, Donghai is the head office, and Hong Kong can only be considered a branch. We will open the branch to Hong Kong. This can be regarded as a big stride to increase glory for mainland companies. What a glory! Just like Qingdao Beer, which was listed in Hong Kong back then, as long as we are good at promoting ourselves, we can successfully inspire consumers' pride and superiority! I dare say that the achievements we have made in Jinyu Jewelry will be more brilliant than those of pure Hong Kong-funded enterprises!"

"That has to be based on one premise, that is, you must achieve quite excellent results in Hong Kong. "Song Mingjie was not confused by his words, and his face was quite serious." Then the pressure you faced in Hong Kong this time is great. The competition in the jewelry industry in Hong Kong is even more intense than that in Donghai, and they are all old jewelry companies. It is not easy to break through the siege."
Chapter completed!
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