In a reception room in the Death Star Building, Reed Hastings sat on the sofa, enthusiastically chatting with the opposite agent Bill Roses, while waiting for the director to appear.

Five minutes before the agreed time between the two parties, the door of the reception room was opened from outside, and a tall young man in formal clothes walked in. Reed Hastings of course recognized the face and stood up immediately. The young man obviously recognized him, and his feet accelerated, and his face showed a polite smile.

Since he had something to ask for, Reed Hastings quickly took a few steps forward and stretched out his right hand, "Hi, Murphy, we're meeting again."

"Hello, Reed."

Murphy held his hand hard, and the two sides had contacted each other before.

Bill Rossis walked over at this time, "Sit down and chat."

The three of them sat on the adjacent sofa, and Reed Hastings took the lead and said with a smile, "I heard that Murphy's new film has been completed post-production. The copyright of the Internet rental must be given to Netflix. I'll book it first."

"We've been working together so happily," Murphy laughed, "but the copyright of this video is not in Stanton Studio, you need to talk to Twentieth Century Fox."

Reed Hastings knew the value of the Hollywood director and said, "We can continue to extend the copyright agreement between Netflix and Stanton Studios."

Several copyrighted films in Stanton Studio, such as "The Lost Love", are all popular films in the online rental market.

"It's OK." Murphy adjusted his seat more comfortably. "I'll let the head of Stanton Studio contact you."

Watching Murphy and Reed Hastings chat and laugh, Bill Roses kept silent most of the time, and only spoke a few words when Murphy needed it.

He has given the information about Reed Hastings to Murphy long ago, and with Murphy's personality, he will not ignore the other party.

Reed Hastings had contacted Murphy a few years ago, but Netflix was not mature in content production at that time, so Murphy dragged down their request for cooperation and obtained the right to adapt the political novel.

Things sometimes develop on a certain track. In August this year, Netflix people contacted Bill Roses. They not only wanted to continue working with Murphy, but also fell in love with the adaptation rights of the political novel and wanted to make the novel into a series to open the road to content production.

Murphy knew very well that Netflix was a very ambitious company and had accumulated considerable strength.

Especially Reed Hastings, who was sitting next to him, didn’t look very enthusiastic now, it was just that he asked Stanton Studio, but in fact he was a very amazing person.

In November last year, Fortune magazine named the 2010 "Business Person of the Year", and Reed Hastings won this title for successfully promoting Li to transform from an online DVD rental business into an online film and television video service provider.

In April this year, the US Time magazine on Thursday selected the top 100 most influential figures in the world in 2011, and Reed Hastings ranked third.

In addition to starting Netflix and being the company's co-chairman and CEO of the board of directors, Reed Hastings is also a member of Microsoft's board of directors.

No matter from any aspect, this is definitely a successful person. Murphy is very clear about this and will not underestimate Netflix just because Reed Hastings wants to do so.

Moreover, Netflix is ​​considered a company that has the potential to completely change the Hollywood distribution industry.

Even in the eyes of many people, Netflix's model is the future of the film and television industry.

On the Internet in North America, there is a saying about Netflix that is widely circulated. A long time ago, there was a company called blokbuster that dominated the disk rental industry for many years.

A man named Reed Hastings rented a disc there, but he was hacked to get rid of "a large amount of overdue fees" due to the overdue return. Then he went to the gym angrily and found that the business model of the gym is very beautiful. No matter how much or less you go, you can't pay less for the membership fee of half a cent.

Unfortunately, Reed Hastings is a software engineer who always wants to change the world. He has to do it when he comes to his idea. What’s more, he has a start-up capital at that time, so he was angry and started Netflix, which is also in the rental business, with no overdue fees and a membership system.

Thirteen years later, Netflix has dealt blokbuster to bankruptcy protection, and Reed Hastings has revenged.

Of course, it cannot be said that blokbuster has declined. In fact, he represents the past and loses to the future, and obviously li is a kind of future.

"Murphy, I heard Bill mention it just now," Reed Hastings looked at Bill Rossis and continued to say to Murphy. "You are interested in adapting Michael Dobbs' novel into a TV series and continue to work with Fox Cable."

"I have this idea." Murphy nodded.

This kind of news was naturally deliberately released by Bill Roses, but it is very frightening. After all, "Game of Thrones" he collaborated with Fox TV has achieved great success.

"Why not choose Netflix?" Reed Hastings said confidently, "Netflix has many advantages that traditional TV stations do not have."

Of course Murphy knew this, but he still said, "From to sales and leasing, I'm a little worried about the promotion and distribution model of Netflix you proposed by Reed, the current Internet bandwidth..."

Compared with the film industry that has been deeply studied, his understanding of the North American Internet, especially in terms of technology, can only be said to be at the superficial stage. If we only use the news we saw on the Internet on the other side of the ocean to judge, then there must be a problem with our minds. Whether it is investment or development, this industry does not just read some complicated news from the Internet, and without even an in-depth understanding, we can turn our hands into clouds and rain.

Reed Hastings roughly understood Murphy's doubts and said, "Netflix's technical team spent four years solving all this. We have a special encoding program that can tailor and process it according to the characteristics of each resource. Each film will get a different algorithm. This technology can save users 20% of bandwidth while improving the quality of the picture and solving the paradox of beauty. How fine is Netflix's engineers willing to be? They believe that even in the same series, each episode is different, and each episode should have its own encoding."

Technical aspects are indeed what Murphy is most worried about, and it is also an important reason for dragging Netflix's invitation last time. If the audience experience is not good, no matter how good the movie or the series is, it is impossible to sell for a good price.

This is a genuine business cooperation, and Murphy must consider his profit prospects.

Murphy gently tapped his middle finger with his left index finger and continued to think about his cooperation with Netflix.

He could wait, but Reed Hastings didn't want to wait. Netflix's situation didn't look as optimistic as it seemed.

So, he said, "Murphy, Netflix is ​​very sincere in collaborating with you on this political drama."

After a brief pause, Reed Hastings made a decision and said, "I have a suggestion."

"Please say it." Murphy turned to look at him.

Reed Hastings no longer hesitated and said directly, "Stanton Studio and Netflix each spent 50% of the funds to shoot and produce this series. The series was promoted and distributed through Netflix's channels, Netflix..."

He emphasized his tone, "For the benefit of the first two seasons of the series, Netflix can get 50% each with Stanton Studio, and it is the share before removing Netflix's channels and promotional expenses!"

Hearing this, Bill Roses immediately looked up at Reed Hastings, and Netflix really made great concessions.

Murphy didn't expect Reed Hastings to be so determined. If he sees this, Netflix is ​​full of sincerity in cooperation.

Although both parties are 50% each in terms of investment ratio, Netflix is ​​also responsible for promotion and issuance channels, if the income is half the share...

"Let's do it..." Murphy thought for a moment and said cautiously, "Reid, I need some time to think about it."

Reed Hastings nodded, "No problem. But Murphy, can you give me a specific time?"

Murphy stopped and tapped his finger, "I will give you a clear answer by December at the end of this month."

If you say that you are not moved by such generous cooperation conditions, it must be fake.

"Okay!" Reed Hastings could see that Murphy's intention to cooperate was stronger. He stood up and said, "I hope we have a chance to cooperate!"

Murphy also stood up and stretched out his hand, "I hope so too."

Reed Hastings held it in his hand and said, "I'll go back to Netflix's headquarters now to prepare for our cooperation."

Hearing that, Murphy did not respond, but said, "I made a decision and I will let Bill inform you."

Although the conditions offered by Reed Hastings are sufficiently generous, Murphy cannot make a decision in a hurry just by hearing what he said. Business in this world is always full of intrigue, and all capital is born to pursue interests. He must first understand why Reed Hastings and Netflix are willing to make so many concessions, whether there are some situations he does not understand, and even business traps that may be there.

Murphy is not a kindergarten child of five or six years old, so of course he doesn't make decisions just by slapping his head.

After seeing off Reed Hastings, Murphy said to Bill Roses, "As soon as possible, the more detailed the information you have in Netflix, the better."

After Murphy explained Bill Rossis, he called his lawyer Robert, preparing to further understand Netflix's situation through multiple channels.
Chapter completed!