In the new week, Murphy continued to be screened in major theaters as the crew promoted the crew in major cities in North America. Moreover, due to the relatively good box office results in the first weekend, the number of theaters released in North America has also increased to nearly 2,500. For a B-level film, this is almost at the limit of the number of theaters displayed. Read the novel to the website

As the weekend passes and workdays arrive, the single-day box office of any film begins to shrink, and "Scary Planet" will not be an exception.

On Monday, the film's single-day box office fell from the $5 million level last weekend to about one million US dollars, and won $1.35 million on the same day; Tuesday was the traditional North American theater discount day, and revenue rebounded slightly, closing at $1.46 million on the same day; it fell again on Wednesday, earning $1.14 million; Thursday's single-day box office fell below the $1 million mark, earning $950,000.

"Scary Planet" received another $4.6 million in the four working days of the next week of its release in North America. Together with the $15.7 million it has already received, the cumulative box office in North America has exceeded the $20 million mark in one fell swoop, reaching $20.3 million.

This is nearly three times the production cost line. Even if it does not count the revenue from overseas copyrights during the Cannes Film Festival, the film, which costs $8 million, can be said to have been successful.

But its success is not as amazing as "Saw", but looking at the entire history of North American films, how many "Saw"-like movies are there?

The revenue exceeding expectations has also increased Miramax's investment in publicity and marketing. The promotional materials for "Horror Planet" continue to appear in late-night TV stations, and the video can also be seen on websites where Internet fans often gather.

Such publicity investment can attract many viewers to enter the theater, especially non-B-level film enthusiasts, but the increase in these passers-by also causes the audience reputation of the film to continue to decline.

On imdb, the score has dropped below 8 points. Although there are still 79 points, the proportion of negative comments in the comment column is significantly increasing.

The polarization of audience reputation is an unavoidable problem for "Horror Planet". Although Murphy also anticipated this, and with the support of B-level film enthusiasts, the film also achieved good box office results, just like all black-style films with limited audience range, when the weekend comes, the box office will inevitably dive.

Moreover, the diving range often exceeds those mainstream commercial masterpieces with strong reputation.

During the three days of the following weekend, "Scary Planet" continued to be screened in nearly 2,500 theaters, but the film's schedule rate dropped significantly, coupled with the decline in attendance rate, when this weekend passed and the latest North American box office statistics were released, "Scary Planet"'s box office fell by 58% over last weekend, and also fell out of the top five in the box office rankings, earning $6.6 million in three days.

Ten days after North America's release, the box office was 26.9 million US dollars, which is close to Miramax's expected US$30 million.

However, this is a summer season with extremely fierce competition. The box office plummeted in the next weekend of "Scary Planet" also means that the film cannot continue to be screened at 2,000 theaters. After the start of the new week, the number of theaters has shrunk sharply like a sharp drop in box office, falling to more than 1,600.

Moreover, from the end of June to the beginning of July, new films have been released, including well-known works such as "Spy Shadows: Bourne's Identity".

Also, after increasing some publicity and marketing investment, Miramax also began to reduce support for "Horror Planet". After all, this weekend, "The New York Gangster", jointly produced and distributed by Miramax and Touchstone, will be released.

No matter how you compare, Murphy, James Franko, Jessica Chastain and Robert Downey Jr., they can't compare with the combination of Martin Scorsese, Leonardo DiCaprio and Daniel Day Lewis.

Movies are an industry that relies heavily on publicity and marketing. After a film like "Horror Planet" with mixed reputations and bad reputations loses strong publicity support, the box office cannot continue to remain at a certain level.

In the four working days of the third week of the release of "Scary Planet", the box office of a single day dropped below $500,000, and only won $1.7 million in four days, struggling to move towards the $30 million mark.

Fortunately, the performance of the weekend rebounded. On the third weekend of its release, "Horror Planet" lost more than 60% on the weekend, but the box office revenue of $2.75 million finally pushed the total box office of North America through the $30 million mark.

In the fourth week, the number of films dropped to more than 1,150, earning $1.95 million in seven days a week.

The market potential of this film was basically exhausted in the four weekends of its release, but the film can still produce a certain box office figure and continue to be screened in the theater, so it will not be immediately swept out of the theater.

Murphy and others also ended their North American publicity journey and returned to Los Angeles.

After returning, Murphy went to Fox Searchlight first, met with the main members of the newly established "Saw 2" crew, and also talked to James Wen. Facing his victim, he had a stable mentality. Some things he did, and regret and guilt were useless.

If it were someone else, Murphy wouldn't bother to pay attention to it, but the other party was a Chinese after all, which was one of the reasons why he strongly recommended it to the Fox searchlight.

Just like himself, any director is the most difficult to start. Although he doesn't know how James Win once impressed Lionsgate Pictures, he didn't think it was him who threw out a script. The management of Lionsgate Pictures pounced on him like a brainless person, crying and begging him to shoot.

There must be some hardships that are unknown to others.

As long as you have the first step to success, the road ahead will be much smoother. The chances of success of "Saw 2" directed by James Wen are still very high, so that he will not have to worry about not having any investment in the future. Moreover, Murphy is not prepared to continue to get involved in horror movies. If everything goes well, James Wen will still be a Hollywood horror movie master.

After exchanging some ideas with James Win, Murphy felt much more at ease with the project and returned to the beginning to deal with some of the matters left by Stanton Studio and himself.

He and Paul Wilson sorted out the underground storage room of Stanton Studio, sold the cameras and car police receivers left behind, and sold some old unusable tables, chairs and equipment in the studio to the scrap recycling station, and replaced them with new ones.

Now Stanton Studio is not a small company that was on the verge of bankruptcy, and Murphy also needs some new equipment to improve work efficiency.

Then it appropriately improved the treatment of Paul Wilson, Rosa Rodriguez and the financial officer.

In addition, Murphy also renewed an agency contract with lawyer Robert. Whether it was the initial stage of original capital accumulation or the subsequent bail of Ross, Robert showed enough ability, and Murphy did not want to rashly change to an unfamiliar lawyer.

Also renewing the contract is accountant David, who will fully assist Murphy and Stanton Studios in handling tax matters.

The tax system in North America is complicated and is definitely a country with tens of thousands of taxes. There are still many differences in tax laws between states, and there are also messy policies such as investment tax deduction. It is necessary to have an excellent accountant.

However, Murphy will not miss any of the supervision measures that should be found, and there are many examples of Hollywood being cheated by accountants or managers.

Also, Murphy temporarily moved out of the house he rented, and made a simple arrangement. He signed another year of lease with the real estate agent to prepare for a new job and life.

These things have been completed a few weeks later. In mid-August, "Scary Planet" finally withdrew from the theater market ten weeks after it was released in North America and officially removed from all theaters.

After ten weeks of screening, although "Saw" was not as big as "Saw" and was not as good as it was, it still achieved box office results that exceeded Miramax's expected box office results, and achieved a total box office of 38.75 million US dollars in North America.

This production cost is nearly five times higher than that of North American box office output, both investors and theater screening parties are satisfied.

Especially Miramax, Harvey Weinstein called Murphy directly, saying that as long as he was willing, the cooperation between Miramax and Stanton Studio would continue.

This attitude is not difficult to understand. Just for the North American box office, Miramax not only recovered the cost, but also generated profits. Even if he had to pay Murphy a considerable share according to the agreement, the profit figure was still quite considerable.

According to the agreement signed in the director's contract, if the box office of "Horror Planet" in North America exceeds $10 million, Murphy can automatically receive a basic incentive of $100,000, which is one percent of the box office in North America.

This is a step-by-step reward agreement. For every 10 million US dollars in the North American box office, Murphy's dividend reward will also increase by one percent. That is to say, if the North American box office reaches $20 million, he can get a commission of two percent as a reward.

Now "Scary Planet" has won $38.75 million in box office, and Murphy can get a total of three percent of the North American box office share, which is about $1.16 million.

Even if Murphy is now worth a fortune, this is a huge number.

Of course, just like the previous "Saw", Miramax will not be paid immediately. After paying off the remaining $300,000 for Murphy's basic director's remuneration, Miramax first paid a share of $400,000, and the remaining amount will be paid within the next six months.

After the film was removed, Miramax took advantage of the preheating and joined hands with PepsiCo to launch the director's edited version of "Horror Planet", which included more large-scale shots. After the market was launched, the sales volume was quite good. It once entered the top five in the sales and leasing markets.

However, these have little to do with Murphy.
Chapter completed!