"As the person in charge of Hengcheng's online sales department, I think it is enough to assist each newly opened 4S store to build a good online sales team so that it has the ability to operate independently. But I just realized not long ago that scale is important, but profitability is not.

It’s also important!”

"There is a deviation between the original intention and the actual guidance. Except for early Hyundai and Chery's 4S stores, the concept that other brand 4S stores received from me is to expand sales as much as possible through online sales. In order to pursue sales, some people began to seek low prices

Selling at a low price. What the selling at a low price brings is that the profit is too thin, but all this is covered up by the booming sales. I am also one of the people whose sight is obscured."

"The prices provided by Autohome are becoming more and more transparent, and are even directly the official guide prices. There is a gap between this price and the local market, and this gap is the source of a large part of the profits of the entire industry. Compared with other peers, as the earliest user

, Hengcheng Group, which is also the most frequently used Autohome AutoShanghui function, will undoubtedly be the most affected. Many car buyers will stick to the official guide price after contacting online sales staff."

Liao Fan's tone was a little bleak, but he felt more guilty.

In his narration, the reasons for the weak profits of the online sales department were presented to everyone bit by bit. There was no embellishment, it was so straightforward and easy to understand.

To sum it up simply, the reasons are just three points.

Employees do nothing and pursue sales regardless of profits.

Liao Fan, the top person in charge, was blinded by the appearance of prosperity. He only saw the growing scale of the online sales department, but ignored the many hidden problems.

The Internet has had a great impact on the real industry, and car prices are too transparent, causing damage to the online sales department that is most closely connected to it.

Lu Heng looked at Liao Fan indifferently. After all these reasons were boiled down, it finally fell on Liao Fan.

He led the training of employees, and he should also be responsible for hidden problems. As for the impact of the Internet on prices, Lu Heng had warned Liao Fan as early as the first day he decided to establish an online sales department.

Otherwise, how come Jiulong Hengcheng Hyundai and Cangshou Hengcheng Chery didn't encounter these problems?

All we can say is that Liao Fan has neglected his duty!

Liao Fan had no intention of passing the blame, but after explaining, he said something in a low voice.

"I neglected my duty, I'm really sorry!"

The scene was silent, some lowered their heads and said nothing, some looked at each other in confusion, but more people were looking at Lu Heng, wanting to know his next move.

On the long conference table was mineral water specially purchased by the Logistics Management Office of the Administration Department for the purpose of the meeting. Lu Heng unscrewed the bottle cap and took a sip.

Zhao Gen on the side sighed and looked at him hesitantly.

Lu Heng turned his head and looked at him, "Do you have anything to say?"

Zhao Gen sighed again, glanced at Liao Fan and said, "Actually speaking, I am also responsible for this."

"Oh?" Lu Heng's mouth twitched.

Zhao Gen continued: "The group is expanding faster and faster, and 4S stores named after the word 'Hengcheng' are popping up everywhere in the southwest. There are bound to be many problems hidden in this. As the person in charge of communicating with subsidiaries, I have

The right also has the obligation to discover and deal with these problems. Minister Liao Fan has indeed neglected his duty. He only focused on expanding the scale, but forgot to care about the most basic working methods of online sales consultants and market changes. Similarly, as someone with the responsibility of supervision, I have no

Discovering these problems in advance and dealing with them also carries a heavy responsibility."

After Zhao Gen finished speaking, Liao Fan glanced at him gratefully and then shook his head.

"Chief Operating Officer, you don't have to speak for me. The responsibility really lies with me."

Zhao Gen wanted to say something else, but was interrupted by Lu Heng raising his hand.

"Okay, you have explained the reason clearly. It seems that you have a thorough understanding!"

Lu Heng sneered, which made Liao Fan feel even more guilty. As a senior executive promoted by Lu Heng, he had made such a major breach of responsibility. It was impossible not to feel guilty. He, Liao Fan, was not a white-eyed wolf.

"Now that you have found the cause, do you have a solution?" Lu Heng asked.

Liao Fan thought for a while and said: "I have also thought about these problems. The main factor still lies with me. It is my lax supervision of the online sales branch below that will lead to a series of problems. So I am ready to immediately

I have begun to strictly control all online sales branches, strengthen the ability training of online sales consultants, and raise the minimum limit for each transaction to ensure that profits are maintained at normal levels. At the same time, I will also personally communicate with Autohome.

We don’t ask for the official guidance price to be raised, but we also need to ensure that we leave room for repayment. As for how to communicate, I already have an idea in mind.”

This solution sounds simple, but everyone knows how much effort it takes to implement it and ensure quality.

It can be seen that Liao Fan has indeed carefully reflected on his dereliction of duty.

Lu Heng's eyebrows twitched and he waved his hands noncommittally, "Since you already have a case against you, go ahead and resolve this matter as soon as possible without leaving any sequelae."

"Well, please don't worry!"

Liao Fan nodded heavily, and then sat down at Lu Heng's signal.

But as soon as he sat down, he asked in a daze: "Is that the end?"

Lu Heng looked at him, "What else? I've given you the responsibility for the online sales department, do you still want me to wipe your butt for you?"

Liao Fan quickly shook his head and explained: "No, didn't Director Lu punish me for my dereliction of duty?"

After saying this, others also reacted. It seemed that this ending was completely different from Lu Heng's aggressive questioning of Liao Fan at the beginning, and even wanted to expel him!

Lu Heng chuckled, "You have given a reasonable explanation and promised to solve these problems perfectly. Should I just fire you out of anger? But you reminded me that I made a mistake after all.

.Well then, don’t even think about this year’s year-end bonus! Okay, let’s move on to the next question!”

"Fang Shuxian"

Liao Fan sat blankly on the chair, still a little unresponsive. He didn't wake up until he was pushed by Su Renhao next to him.

Lu Hengzhen spared him just like that.

Compared to being fired, the punishment of not having a year-end bonus is really too easy.

The way other people looked at Liao Fan also changed. Many people sighed in their hearts that he was indeed the most favored person in the group!

This time he made such a big mistake, and the profit loss involved was definitely a huge amount, but he was let go by Lu Heng.

Compared with Zhou Quanming from the investment department who used to sit in this conference room before, the treatment was to directly abolish the investment department and demote him, which finally forced Zhou Quanming to resign.

Liao Fan is so lucky!

However, this thought was only fleeting, and naturally no one thought Lu Heng was fatuous and incompetent.

After all, the online sales department is now an integral part of the Hengcheng Group and is closely related to the group's interests. As the single-handed leader, if Liao Fan is directly fired by Lu Heng, that would be Lu Heng's stupidity.
Chapter completed!