What Hengcheng Group wants to do is to build a business empire that revolves around cars and radiates car peripheral products. There are many components in it, decorative accessories, second-hand cars, insurance, and finance are the four main categories.

Among them, decorative accessories are undoubtedly very important, and they were also the first part that Hengcheng started working on.

However, in the car sales process, the sales of decorative accessories often cannot escape the word "original factory"!

Yes, many customers choose to buy decorations in 4S stores, looking only for the comfort of "original" decorations. If they really want to buy these decorations, they can actually go to auto parts stores, Taobao and other places to buy them. It is relatively much simpler.

.

They are willing to buy it in a 4S store because they think it is produced by the original factory and best matches the new car, and the quality and after-sales service are guaranteed.

But it is obvious that although the decorations produced by Hengcheng are of decent quality now, they have not been officially authorized by the manufacturer and are not original.

It’s just a name, but it obviously restricts the smoothness of the new car sales process.

It is precisely for this reason that when Lu Heng proposed this industry loophole, Qiao Mo and Yu Hong, who were in charge of two decoration companies, figured out the key almost instantly.

As a woman, Yu Hong has a delicate mind and reacts quickly.

"Director Lu, do you mean we have to get the manufacturer's authorization?"

Lu Heng agreed: "It's true. With a name, any article we make around car decoration will be based on our reputation."

Yu Hong said distressedly: "But this is not easy to handle. Most car manufacturers have arrangements for original factory authorization. Generally, there is only one original factory for decoration. If we want to contact them now, we will most likely fail.

"

Qiao Mo on the side also nodded in agreement. Although the automotive electronic products produced by his company are currently developing well, they have indeed not received any official authorization. Everything is under the name of Hengcheng's independent research and development.

Lu Heng pondered for a while and then said: "What you said does make sense. Almost all brands authorized by the original factory are already owned. However, things still need to be done! If the original factory cannot get it, we can consider getting the authorization from the sub-factory.

Everyone in the industry knows that there may be only one authorized original factory, but there can be many sub-factories. All we need is a name, a famous brand, right?"

Yu Hong, Qiao Mo suddenly realized, and after turning a corner, the matter became clear.

"So after today, your task is set. Try your best to contact the car brand manufacturers we represent and get authorization. The original factory is good, but the authorization from the sub-factory is also acceptable. The group will make arrangements for you.

There are enough manpower to help, and if there are any difficulties, we will face them together."

Yu Hong and Qiao Mo nodded. If they were allowed to do it themselves, it might be a bit troublesome.

But if there is a group to help with public relations, the difficulties will be much less.

"By the way, I have some good news to tell you. Of course, it's also a troublesome thing to add to your tasks." Lu Heng said suddenly, with a smile on his lips, "When I was in Beijing, I invested in a self-service company.

A business-type e-commerce company is called JD.com. They promised to open a sales port for automotive supplies on JD.com. Well, it should be a self-operated model. In other words, Qiao Mo and Yu Hong, you can organize manpower next.

I opened a store online.”

As soon as these words came out, Yu Hong was still a little dazed, but Qiao Mo, who has been exposed to electronics and the Internet for many years, instantly beamed with joy.

"Director Lu, you actually opened up JD.com's channels. That's amazing."

Yu Hong asked in confusion: "Why, this channel called JD.com has been opened. Is it very beneficial to us?"

Qiao Mo said with joy: "Absolutely! I have always wanted to open up the channels of JD.com and sell my products on it. Unlike your leather car decoration, if you sell a car, you can basically sell some

Seat cushions, floor mats. But the navigation and radar products I have here are all expensive products, which are not easy to sell, and sales have not been able to increase, so I want to find another way out. Taobao and JD.com are the best choices, but Taobao

They make it cheap and convenient to buy, but they can’t buy it with confidence. The quality problem is the key to restricting consumers. Think about it, if there is a problem with the radar you buy and it fails during reversing, it will not cause any problems.

What a big loss!

So I excluded Taobao and wanted to make a fuss on JD.com, but the other party had no intention of selling car supplies, which made me very distressed. Unexpectedly, Director Lu actually opened the channel here and asked the other party to specially

He has established an industrial chain of automotive supplies. Wow, it’s indeed Chairman Lu. He’s awesome!”

Yu Hong frowned and said doubtfully: "You mean, the opening of JD.com's channels will greatly increase our sales?"

"Of course, JD.com has done better and better in the past two years, and the quality of the electrical products sold on it is also trusted by consumers. If we, as a self-operated store for automotive supplies, are the first to enter, we will become an absolute old store in the future.

Sales are still increasing steadily!”

Qiao Mo said matter-of-factly, full of confidence in JD.com's sales capabilities.

Lu Heng stretched out his hand to interrupt the conversation between the two, and said with a smile: "As long as you know this, I will go to Beijing again in a few days, and you two will come with me. When you leave Beijing and return to your respective companies,

, JD.com’s inspectors will tell you to go back together. But the top priority now is for you to formulate a public relations plan to obtain the manufacturer’s authorization. This is the top priority!”

Qiao Mo and Yu Hong nodded solemnly, they could also distinguish priorities.

After the decoration matter was taken care of, the next step was what Lu Heng had been thinking about for a long, long time.

Lu Heng turned his attention to Wang Quanming of the investment department. The other person was nervous for a moment. Although it disappeared in an instant, Lu Heng still noticed it with his extraordinary observation skills.

"Minister Wang, it has been almost a year since the group was established. The investment department was one of the earliest departments established, but your results have been unsatisfactory!"

Wang Quanming's face tightened, and he looked ashamed under Lu Heng's gaze.

To sum up, the investment department of Hengcheng Group did not make many real moves. The few big moves were led by Lu Heng personally.

At this time, the investment department really feels like it's worthless, tasteless and a pity to discard.

Wang Quanming couldn't explain it, so he could only stand up, bend down and lower his head, and said dullly: "I disappoint Director Lu!"

The atmosphere suddenly became extremely solemn. Everyone looked down at the things in front of them in silence, not daring to answer Lu Heng's words.

Lu Heng shook his head and sighed, "Sit down first!"

Wang Quanming sat down sullenly, but he always felt like there were nails in his butt and could not sit firmly. He knew that what Lu Hengte pointed out was not so easy to expose.

Sure enough, Lu Heng's next words almost made him jump.

"I think under the current group situation, there is no need for the investment department, so I want to abolish this department. What do you think?"
Chapter completed!