A good website and a good company seem to be two entities with no conflict. ▲∴▲∴,

But in fact there are indeed many conflicting points!

Making a good website is the idea of ​​the founder of the website, in order to achieve his idea and make a perfect website. Taking Autohome as an example, if it is really done in the way Li Xiang thinks, then the so-called

Soft articles and advertisements no longer need to exist.

Because this will affect the user experience of the website.

But enterprises are different. The purpose of an enterprise is to make profits and create greater profits. The website is just a carrier of profit. Compared with a website with excellent user experience, if it cannot bring greater profits, then it is not as good as a website with user experience.

A general website, at least that kind of website can allow companies to obtain the advertising revenue and channel revenue they deserve.

This relationship is actually more prominent in Baidu, the largest search engine in China in later generations!

The bidding ranking implemented by Baidu is not meant to facilitate users, but to gain profits for Baidu.

This model has advantages and disadvantages, but from the perspective of website leaders, the advantages definitely outweigh the disadvantages.

Of course, Autohome is different from search engines. At least now, it is not suitable for bidding ranking, because users' reputation for cars and purchase choices are the factors that most affect car rankings.

Seeing Qin Zhiyuan deep in thought, Lu Heng said as if giving instructions: "Only when a company makes a profit can it bring better development to the website, but when the website is done well, it does not necessarily bring greater profits to the company. The difference between the two

Mr. Qin needs to think clearly about this."

Qin Zhiyuan is a smart man. He successfully graduated from Harvard University and successfully worked for many well-known foreign companies. There is no doubt about his high IQ.

Almost as soon as Lu Heng prompted him, his heart brightened.

Qin Zhiyuan stared at Lu Heng with piercing eyes, and said impatiently: "Mr. Lu, please make it clear that you have pointed out the direction for me, but at this moment, I am greedy for cheap and want to know some shortcuts."

Lu Heng pursed his lips and smiled. He was really looking for something cheap. But he didn't have to be stingy. It didn't matter if he said something.

"As far as I know, Mr. Qin did not assume the position of president of Autohome immediately after returning to China, but first served as the chief operating officer of 265 Online Navigation!"

Qin Zhiyuan nodded. His resume is very transparent, and anyone who is willing to know about it can know it, but he didn't expect that Lu Heng would specifically learn about these things.

It seems that Lu Heng really values ​​this aspect, and even knows his own information so clearly.

Lu Heng said: "Since Mr. Qin has been the operating officer of Internet navigation, you must know very well. Netizens are easily guided by the Internet navigation page when choosing a certain type of website. I think Mr. Qin should know better than what to do next.

I still need to be clear about it!”

"Navigation?" Qin Zhiyuan murmured to himself, then frowned and said: "But the famous online navigation does not have the search for car websites!"

Lu Heng wanted to say no, but it could be, but Qin Zhiyuan burst into laughter instantly.

"They don't have it, but as long as we give money, I believe they are willing to make such a classification. hao1, 45 navigation, 5566 online navigation, these will be my next goals. Fortunately, I was still working as an operations officer.

I know some colleagues. Believe what I say, there will be no problem."

Lu Heng also smiled and said in agreement: "That's true. Mr. Qin can think about it. When the time comes, those netizens who are looking for car information but can't find the website, or users who love cars want to find the website, they will immediately go to

If they see you on the Internet navigation, it will be inevitable for them to enter the car home."

Qin Zhiyuan was very excited. He did not expect that the decision he made would bring him an enlightenment like an enlightenment.

When he and Li Xiang discussed the changes that Cheshanghui might bring to Autohome, he felt that Lu Heng, who proposed this creative plan, was extraordinary and very knowledgeable about Chinese e-commerce.

This was also the reason why he wanted to sit down and have a good talk with Lu Heng.

But deep down in his heart, he didn't really long for anything useful. After all, judging from the information, he was just the boss of a private entity.

And he’s only eighteen years old!

But after a conversation, Qin Zhiyuan was very excited, whether it was Lu Heng's humorous chatting methods or his casual suggestions that made him feel like he heard thunder on the ground.

This is really a genius-level figure. From the perspective of corporate management and operation, compared to Li Xiang in the technical field, both can be called geniuses.

"There's more, there's more?" Qin Zhiyuan said impatiently, his eyes seemed to be shining brightly.

Lu Heng stopped talking. He pursed his lips and pointed at the beautifully packaged tea box on the table.

He said jokingly: "Mr. Qin said before that he would treat me to good tea. Regardless of Mr. Qin's tea-making skills, I still can't smell the fragrance of tea."

Qin Zhiyuan was stunned, and through Lu Heng's words, he realized how miserable he had been.

He smiled bitterly and said, "It's really nice to make Mr. Lu laugh! Let's make tea first and talk slowly!"

As he spoke, Qin Zhiyuan began to move his hands, lighting up the electric stove next to him, and when the water was bubbling, he put a small spoonful of salt in it.

Qin Zhiyuan previously said that his tea-making skills were not good, but no one could find anything wrong with his proficiency.

When to add salt to taste, how to serve tea, and how to control the heat, everything is handled in an orderly manner.

Lu Heng watched carefully from the side and would also come up with some practical ideas. Rather than drinking tea, it was more important to point out the way for Qin Zhiyuan.

"A scientific management system is not about the number of people but a system. I encountered a situation during lunch today that I can share with Mr. Qin. When I sat down in the lobby and waited for you to come out from the meal, there was a serving on my seat.

The magazines you have read are not put away. It is a five-star hotel, so this situation should not happen. If Mr. Qin is the hotel owner, what will you do? "

"Looking for the person in charge?"

Lu Heng shook his head, "The so-called relatively responsible people are actually just low-level employees. From a scientific management system point of view, what you should do is ask the management if there is something wrong with your management system. Some people may think that making a mountain out of a molehill is a big deal.

, However, when running a business, you should never be afraid of striving for excellence. If you are dissatisfied with Mr. Qin, as the boss of two companies, I have a deep understanding of this. It can be regarded as an experience! How to implement it in Autohome, this is Mr. Qin’s job again.

, I’ll give you a rough idea.”

The tea soup went from boiling to cooling, and the conversation lasted from noon to evening. During this period, Lu Heng was not the only one talking. Qin Zhiyuan would also put forward some of his own opinions and experiences. Compared to Lu Heng, he had experienced quite a lot.

.

This can be regarded as a normal communication, which is beneficial to everyone!
Chapter completed!