Zhao Gen has been communicating with the manufacturer about the purchase of Hengcheng test drive, and the price can be pushed down as much as possible.┞╟Please see┝┢Book 1┟

The manufacturer meant to give Hengcheng the test drive price originally given to Qingqirui. Zhao Gen disagreed. He was joking. Several models have been on the market for many years, and the prices have dropped. Even if they did not fall, they would not be far away from depreciation.

If you give that price to Hengcheng now, it will definitely be us who lose!

Finally, through Huang An, he obtained a 40% discount from the manufacturer's guide price. The test drive price at Chuqing was 30% off, so Hengcheng got a considerable discount.

But since it is a test drive and the price is so low, then the manufacturer will definitely keep an eye on these cars. If a 4S shop buys the car in the name of a test drive and then resells it at a high price, isn’t this a disguised trap for the manufacturer? So for this kind of car

Generally, regional managers will keep an eye on this matter.

Huang An came to Hengcheng with the same intention. He wanted to see that when these cars entered the house, they were company cars, not private cars of unknown people.

Of course, Huang An cannot be so shameless in name, but he still has to be passable in terms of face.╟

Huang An said with a smile: "General Manager 6, Manager Zhao, I am here this time not only to tell you the news, but also to bring some modification plans for the test drive."

Zhao Gen was quite interested, "Really? Can you take it out and have a look?"

"Manager Zhao was joking. I brought it here just for you to see. But whether you want to adopt it or not is up to you to decide. I can only say that these modification plans are the most commonly used by other Chery 4S stores. I guarantee you will be satisfied.

.”

Huang An was not talking nonsense. For this reason, he also called several colleagues who were also regional managers and asked for test drive modification plans in various regions. From the appearance, interior, and promotional slogans

It can be said to be a masterpiece.

A thick folder was taken out from the gray backpack on his back and handed to Lu Heng and Zhao Gen.

Normally, only Zhao Gen would have read this document. Today Lu Heng is here, so the decision-making power rests with Lu Heng.

I opened the folder calmly, and the colorful photos came into view. It was a Chery qq.c┝It is small and exquisite, with some youthful vitality, which makes people fall in love with it at first sight.

Lu Heng frowned slightly, and then continued to scroll down, it was still QQ.

"Chery QQ, safe driving, perfect experience!"

Zhao Gen nodded to Huang An with satisfaction. He thought these pictures were acceptable. These pictures also showed that Huang An was determined.

Huang Anxin was pleased with himself. He was not a regional manager for nothing. Although he relied on you to make money, he was still unambiguous when it was time to contribute. However, when he saw Lu Heng's frown getting tighter, he felt uneasy.

There was a thud, why did Lu Heng seem dissatisfied.

When Lu Hengkuai finished looking through the pictures of Tiggo's test car modification plan, Huang An asked with some anxiety: "Mr. Lu, do you think it's okay?"

"The modification is okay, but the slogan is not enough!"

Lu Heng said calmly. He wanted to ┞┢read┢┠books.ww.┞then threw the folder to Zhao Gen, and leisurely drank the tea Zuo Zuo had just refilled.

Not pass?

Huang An felt angry almost instantly. What does it mean to be okay? What does it mean to fail? This is what he found with so much hard work. He made several phone calls. If he hadn't seen Hengcheng develop in full swing in the past two months,

, I wanted to have a good relationship with Hengcheng, so I was too lazy to modify a few test cars.

As a result, Lu Heng took a casual look at the things he had spent so much effort on, almost skimming through them and then came to a conclusion easily. No!

Suppressing his anger, Huang An asked: "Excuse me, Mr. 6, what's wrong with these slogans? These are all pictures I got from Chery 4S stores in big cities like Beijing and Shanghai. If nothing else, at least these are the ones that have been passed.

It has been tested by the market and can definitely give customers a good test drive experience.”

Lu Heng smiled softly, sipping green tea and said: "It is indeed interesting, but it is still far from what I imagined. ╟┠I want to ┡╟read a book.ww.╟"

Hearing what Lu Heng said, Huang An could hardly suppress his anger, and asked slightly angrily: "Then please tell me, Mr. Lu, where the shortcomings are. I have spent a lot of effort on these pictures and plans."

Lu Heng glanced at Huang An and replied: "The difference lies in novelty. Without novelty, there is no appeal, and the impression on customers is not deep enough. Also, what are these external accessories? Do they need shark fins? No.

If you add more things, they won’t be of much use.”

Having said this, the meaning is obvious, Lu Heng is not satisfied with these modification plans.

Huang An wanted to throw up his sleeves and leave. Being the regional manager of Hengcheng was really tiring. He couldn't order a car or make any offerings. Although he had never imagined it, Hengcheng had never expressed it. Now even he

Everything I put my heart into is rejected directly, and I almost don’t take myself seriously at all!

But when I think about Hengcheng Chery, after all, it belongs to its two major sources of performance in Chongqing City. It is short-handed and soft-spoken. If the relationship becomes bad, the agent can directly complain to the manufacturer. If there is no choice, he will find another place.

Go. Compared with the prosperous automobile market in Chongqing City, other areas in Yunnan, Guizhou, and Sichuan are not as prosperous as Chongqing.

For the sake of profit, Huang An had to press his buttocks on the chair, and said with anger in his eyes: "Then I would like to hear your opinion, Mr. Lu, what kind of whimsical ideas do you have to get through those mature 4S shops?"

modification plan.”

Lu Heng shook his head and said: "I told you, the modification is okay, it's just a little cumbersome in some places, but the most important thing is these slogans, it really doesn't work. If nothing else, just look at this Chery QQ

Decal slogans!”

Lu Heng pointed to the words on a picture Zhao Genzheng opened and said: "Chery QQ, safe driving, perfect experience. Yes, this is the requirement for test driving, perfect experience! But Manager Huang, do you think QQ is different from safe driving?"

How big of a hook can things be hung on? The mid-range models don’t even have airbags, not even ABS or EBD (abs: wheel anti-lock braking system. ebd: brake assist system). High-end models are just optional, to be honest.

, Customers who know a little bit about cars will know at a glance that this is bragging. The safety level is not enough, and this perfect experience is out of the question.”

Huang An was stunned for a moment, then turned over a page unwillingly and said, "That one doesn't work, but this one will work, right?"

The slogan on that picture is very concise and very impactful. It reads: "Small is better, Chery QQ is your first choice!"

Lu Heng still shook his head, and said with a sarcastic smile: "Manager Huang, this slogan is not bad, but do you know the origin of this sentence?"

Huang An was stunned again and asked: "Where?"

Zhao Gen added on the side: "It seems to be the advertising slogan of the Volkswagen Beetle. That car is quite ugly. I have some impressions."

At this point, it seemed that there was no need to go on. Huang An's mouth felt a little bitter, as he could not believe that the things he had worked so hard for had become worthless.

Although he was bruised all over from the blow, Huang An's competitive spirit was further aroused. He summoned up his energy and asked: "Mr. Lu, since you said that, you must have a secret in your mind. Can you tell me and let me hear it?"

listen?"

Lu Heng smiled slightly: "There are a few. Although they are not great, they are better than these few. It doesn't hurt to mention them."

ps: I know you haven’t seen the third update for a long time, and you must be so excited that you are incoherent here. Go ahead, young man, rewards are the best place to pour out your emotions, let me see your thoughts! (To be continued)

.)
Chapter completed!