Zhao Gen has been communicating with the manufacturers about the purchase of Hengcheng test drives, and the prices are always pushed down as much as possible.

The manufacturer meant to give Hengcheng the price of the test car originally given to Qingfa and Chery. Zhao Gen disagreed. He was joking. Several models have been on the market for many years and their prices have dropped. Even if they had not fallen, they would not be far away from depreciation.

.If you give me Hengcheng that price now, it will definitely be us who lose!

Finally, through Huang An, he obtained 40% off the manufacturer's guide price from the manufacturer. The test drive price at Qingfa was 30% off at the beginning, so Hengcheng got a considerable discount.

But since it is a test drive and the price is so low, then the manufacturer will definitely keep an eye on these cars. If a 4S shop buys the car in the name of a test drive and then resells it at a high price, isn’t this a disguised trap for the manufacturer? So for this kind of car

Generally, regional managers will keep an eye on this matter.

Huang An came to Hengcheng with the same intention. He wanted to see that when these cars entered the house, they were company cars, not private cars of unknown people.

Of course Huang An couldn't be so shameless in name, he still had to be passable in terms of face.

Huang An smiled and said: "Mr. Lu, Manager Zhao, I am here this time not only to tell you the news, but also to bring some modification plans for the test drive."

Zhao Gen was quite interested, "Really? Can you take it out and have a look?"

"Manager Zhao was joking. I brought it here just for you to see. But whether you want to adopt it or not is up to you to decide. I can only say that these modification plans are the most commonly used by other Chery 4S stores. I guarantee you will be satisfied.

.”

Huang An was not talking nonsense. For this reason, he also called several colleagues who were also regional managers and asked for test drive modification plans in various regions. From the appearance, interior, and promotional slogans

It can be said to be a masterpiece.

A thick folder was taken out from the gray backpack on his back and handed to Lu Heng and Zhao Gen.

Normally, only Zhao Gen would have read this document. Today, Lu Heng is here, so the decision-making power rests with Lu Heng.

I opened the folder calmly, and the colorful photos came into view. It was a Chery QQ. It was small and exquisite, showing some youthful vitality, which made people fall in love with it at first sight.

Lu Heng frowned slightly, then continued to scroll down, still using QQ.

"Chery QQ, safe driving, perfect experience!"

Zhao Gen nodded to Huang An with satisfaction. He thought these pictures were acceptable. These pictures also showed that Huang An was determined.

Huang Anxin felt proud that he was not a regional manager for nothing. Although he relied on you to make money, he was still unambiguous when it came time to contribute. However, when he saw Lu Heng's frown getting tighter, his heart thumped.

, why does Lu Heng seem to be dissatisfied?

When Lu Heng quickly flipped through the pictures of Tiggo's test car modification plans, Huang An asked with some anxiety: "Mr. Lu, do you think it's okay?"

"The modification is okay, but the slogan is not enough!"

Lu Heng said calmly, then threw the folder to Zhao Gen, and leisurely drank the tea Zuo Zuo had just refilled.

Not pass?

Huang An felt angry almost instantly. What does it mean to be okay? What does it mean to fail? This is what he found with so much hard work. He made several phone calls. If he hadn't seen Hengcheng develop in full swing in the past two months,

, I wanted to have a good relationship with Hengcheng, so I was too lazy to modify a few test cars.

As a result, Lu Heng took a casual look at the things he had worked so hard to get, almost skimming through them and easily concluded, No!

Suppressing his anger, Huang An asked: "Excuse me, Mr. Lu, what's wrong with these slogans? These are all pictures I got from Chery 4S stores in big cities like Beijing and Shanghai. If nothing else, at least these are the ones that have passed the test."

It has been tested by the market and can definitely give customers a good test drive experience.”

Lu Heng smiled softly, sipped green tea and said, "It's indeed a bit interesting, but it's still far from what I imagined."

Hearing what Lu Heng said, Huang An could hardly suppress his anger and asked slightly angrily: "Then please tell me, Mr. Lu, where I am missing the point. I have spent a lot of effort on these pictures and plans."

Lu Heng glanced at Huang An and replied: "The difference lies in novelty. Without novelty, there is no appeal, and the impression on customers is not deep enough. What are these external accessories? Do they need shark fins? No.

If you add more things, they won’t be of much use.”

Having said this, it is obvious that Lu Heng is not satisfied with these modification plans.

Huang An wanted to throw up his sleeves and leave. Being the regional manager of Hengcheng was really tiring. He couldn't order a car or make any offerings. Although he had never imagined it, Hengcheng had never expressed it. Now even he

Everything I put my heart into is rejected directly, and I almost don’t take myself seriously at all!

But when I think about Hengcheng Chery, after all, it belongs to its two major sources of performance in Chongqing City. It is short-handed and soft-spoken. If the relationship becomes bad, the agent can directly complain to the manufacturer. If there is no choice, he will find another place.

Go. Compared with the prosperous automobile market in Chongqing City, other areas in Yunnan, Guizhou, and Sichuan are not as prosperous as Chongqing.

For the sake of profit, Huang An had to press his buttocks on the chair, and said with anger in his eyes: "Then I would like to hear your opinion, Mr. Lu, what kind of whimsical ideas can surpass those mature 4S shops?"

modification plan.”

Lu Heng shook his head and said: "I told you, the modification is okay, it's just a little cumbersome in some places, but the most important thing is these slogans, they are really not good. If nothing else, just look at the decal slogans on this Chery QQ

Bar!"

Lu Heng pointed to the words on a picture Zhao Genzheng opened and said: "Chery QQ, safe driving, perfect experience. Yes, this is the requirement for test driving, perfect experience! But Manager Huang, do you think QQ is different from safe driving?"

How big of a hook can things be hung on? The mid-range models don’t even have airbags, not even ABS or EBD (abs: wheel anti-lock braking system. ebd: brake assist system). High-end models are just optional, to be honest.

, Customers who know a little bit about cars will know at a glance that this is bragging. The safety level is not enough, and this perfect experience is out of the question.”

Huang An was stunned for a moment, then turned over a page unwillingly and said, "That one doesn't work, but this one will work, right?"

The slogan on that picture is very concise and very impactful. It reads: "Small is better, Chery QQ is your first choice!"

Lu Heng still shook his head, and said with a sarcastic smile: "Manager Huang, this slogan is not bad, but do you know the origin of this sentence?"

Huang An was stunned again and asked: "Where?"

Zhao Gen added on the side: "It seems to be the advertising slogan of the Volkswagen Beetle. That car is quite ugly. I have some impressions."

At this point, it seemed that there was no need to go on. Huang An's mouth felt a little bitter, as he could not believe that the things he had worked so hard for had become worthless.

Although his body was bruised and bruised by the blow, it also aroused Huang An's competitive spirit. He summoned up his energy and asked: "Mr. Lu, since you said that, you must have a secret in your mind. Can you tell me and let me hear it?"

listen?"

Lu Heng smiled slightly: "There are a few. Although they are not great, they are better than these few. It doesn't hurt to mention them."

"qq: The first car in life, your first choice!"

Lu Heng said a slogan casually, with a calm expression, just like a normal conversation. At first glance, it seemed ordinary, but compared to QQ's market positioning, this sentence was extremely appropriate.

This was a test car that Lu Heng saw with his own eyes when he was working in sales. He remembered that it was Qingfa's test car, but if he thought about it carefully, it was already five or six years later. It must be Qingfa's test car now.

Qirui is still using those outdated promotional slogans!

Hearing Lu Heng report this sentence, Huang An immediately began to think about its meaning.

The first car in life, if you think about it carefully, you will understand. Most of the first cars chosen are not too expensive. They are just for practice and may be replaced every one or two years. Even the rich second generation

, the first car is mostly for fun, and you will never choose a top-notch luxury car right away.

Besides, will there be second-generation rich people who set their sights on the Chery brand? Very few, then this sentence is undoubtedly very useful. Most people who read this sentence will have some impression that the first car

It seems good to choose a QQ with 30,000 to 40,000 yuan to practice!

Thinking of this, Huang An felt a little restless.

It can be seen that Lu Heng just found out about the arrival of the test car. He probably never thought about modification before, but at this moment he came up with something better than what he had searched everywhere. His ability is evident.

, it’s funny that I thought Lu Heng was deliberately targeting his thoughts before.

"What do you think, Manager Huang? If you're not satisfied, I have a few more here that I can tell you. Of course, it's not limited to the QQ. It can also be used on the Qiyun sedan, the A3, or the Tiggo." Lu Hengyun was calm and relaxed.

asked, having put down the tea cup in his hand.
Chapter completed!