Lu Heng turned on the computer, retrieved the email sent by Chen Ou, and quickly clicked on the video.

Lin Su sat aside curiously, leaning on his shoulder and watching quietly.

The video played quickly. Since it was the initial version, it had not been modified much, and it did not even have background music, so it looked relatively simple.

But even the simple version, coupled with the concise sentences, is enough to make people feel excited after reading it for the first time.

The deep sounds struck the hearts of the generation of 80 and 90 again and again. From stillness to movement, the extreme contrast was shocking.

Lin Suwei opened her mouth slightly, "Is this the next video advertisement for Jumei Youpin?"

Lu Heng was looking at the corresponding advertising plans at the back. Whether it was the distribution channels or the capital budget, they were the focus of his attention.

Hearing Lin Su's question, he nodded and asked gently: "What do you think?"

Although Lin Su also studied business management at university, he also dabbled in advertising. He realized the advantages of this advertisement almost at the first sight.

She praised: "It's very good! It fits the user group of Jumei Youpin and advocates the positive spirit of self-confidence and hard work."

"You have good taste!"

Lin Su smiled and then asked doubtfully: "Is there a bit of a mortal object in it?"

Lu Heng thought for a while and snapped his fingers.

"It does have the meaning of "Fan Object". If this advertisement can become as popular as "Fan Object" and attract netizens and celebrities to watch and spoof it, the publicity effect for Jumei Youpin will be even better."

The so-called "Fanke object" refers to the style of advertising copywriting for Vanke Eslite a year ago.

Invited Han Han and Wang Luodan as spokespersons.

The advertising slogan is extremely ridiculing and hilarious, intended to poke fun at mainstream culture and highlight the brand's self-guided approach and personality image.

Among them, the section about Han Han is even more popular.

Love the Internet, love freedom

Love to get up late, love night food stalls, love racing

I also love the 59 yuan canvas shoes. I’m not a standard bearer.

I am not speaking for anyone, I am Han Han

I only represent myself

I'm just like you, I'm a stranger.

Seriously speaking, the so-called Chen Ou style is actually derived from Fanke's teachings, but compared to Fanke's, Chen Ou style is better.

The former is joking and ridiculing, seemingly catering to the uniqueness of this generation, but in fact, there are only a few people of this generation who live in heavy real life who have the capital to do what they want to do.

Even if you order five kilograms of spicy crayfish at a night food stall, you have to worry about whether you have enough living expenses in your wallet. This is definitely not an "ordinary customer" like Han Han.

The real "Fan Ke" is as mentioned in "Chen Ou Ti", young and without capital.

Sweat is flowing, and the body is still covered in bruises.

The real life of struggle is also full of doubts, ridicule and contempt.

Those who reach the pinnacle are always the second generation who are born with privileges. Those who excel may be ordinary people, but they are just survivors among all living beings.

Lin Suqing frowned and thought: "If you want to become popular, you have to rely on the power of online media. If there are trolls behind it, maybe the effect will be better."

Lu Heng looked at Lin Su and couldn't help but smile.

"It seems that you already understand the use of these resources. I just read it. There is indeed this in Chen Ou's plan. There must be navy forces. But not too many. We have to believe in this advertisement.

energy!"

Patting Lin Su's thigh, Lu Heng took a slow breath.

"Let me give Chen Ou a suggestion first, and I'll chat with you later!"

Lin Su got up and stopped disturbing Lu Heng's work. Instead, she went to prepare tea for him.

Pingping's curling figure left, the fragrance still lingering on her nose, and Lu Heng sent a message to Chen Ou with a leisurely expression.

"As an actress, please hire someone with a better figure. She doesn't need to be famous. She just needs to be influential among young people."

"The seniors and investors who question the protagonist must be present at home and abroad, so that our company will appear to be of high quality. If possible, I can find you a few domestic big shots to make guest appearances."

"Also, didn't we agree that you would be the spokesperson for the company? Why are there only one or two scenes, and a few more scenes will be added later!"

In terms of planning, Lu Heng didn't give much advice. Liu Pu was more professional than him, and he couldn't dictate every line of work.

However, Lu Heng gave some suggestions when it came to shooting advertising videos.

He vaguely remembered the real version of Chen Ou's body, in which there was an actress who was called the "otaku goddess". Although she hadn't been popular for a long time, she did have a great figure.

In addition, in that version, Chen Ou is also very outstanding and quite handsome.

After the advertisement became popular, as an entrepreneur, he was like a star, attracting countless female fans.

Chen Ou's reply came quickly. It was relatively short, but there was a request in it that made Lu Heng stunned for a moment.

"Okay, do as you say!"

"Well, Director Lu, how about you also make a cameo in this commercial?"

Lu Heng blinked, "What can I do as a guest star? At my age, it's not easy for me to be a guest investor, although I am indeed an investor in the company."

"That rich second generation holding the bouquet/smiling face"

"Forehead"

On a sunny day, Lu Heng was scrolling through Weibo and liked the graduation photo that Lin Su had just posted. He especially posted a sentence under his own photo.

"The golden boy and the beautiful girl are a match made in heaven!"

Faced with his shameless appearance, Lin Su's fans howled.

"I am opposed to this marriage, and I am opposed to it in my real name!"

"It's my turn to be a talented man and a beautiful woman. Come with me! Kill Susu and grab Lu Dog!"

"Knife in hand, follow me, what's wrong?"

"What's wrong! Only sissies like Lin Su, a real man should welcome a man and steal his husband!"

Seeing these funny comments, Lu Heng couldn't help but smile.

The atmosphere on Weibo was pretty good in the past few years. There weren’t that many trolls, and the publicly known cents weren’t that obvious. He liked this kind of atmosphere.

If we push it forward a few years, Weibo may become a cesspool.

Lu Heng didn't want his side to end up like this, so he was considering whether to hire someone to manage his social accounts for him.

Speaking of which, he has a large number of fans, and millions of fans can easily make inappropriate remarks if they are not careful.

I don’t have much energy to manage and guide myself, so I should find someone to do these things.

After making up his mind, Lu Heng planned to tell Ouyang Fang and let her make arrangements.

After checking the time, Lu Heng looked outside and saw that the person he was waiting for had already arrived.

Lei Jun wiped his sweat and sat down next to Lu Heng muttering.

"The weather in Beijing is getting hotter and hotter. Isn't it called a stove in Chongqing? Is it as hot as here?"

"You still care about this!" Lu Heng rolled his eyes and joked: "Xiaomi mobile phone will be released soon. How are you preparing?"

Lei Jun licked his lips, and his eyes glowed with a light called ambition.
Chapter completed!