Facing Lu Heng's successive inquiries, Li Huabing showed no panic.

He clearly understands the importance of the Didi Taxi project to Hengcheng Group.

The more he interacts with some of Hengcheng's senior managers, the more he learns about Hengcheng, a behemoth that is invisible and watertight.

In his opinion, a group company with hundreds of chain 4S stores across the country has extremely huge hidden resources.

If it can be used well, it can definitely catalyze more fruits.

Didi Taxi is a product that emerged after Hengcheng Resources reached a certain level.

It not only complements Hengcheng's industrial chain in the automotive field except automobile manufacturing, but also an experiment in utilizing integrated resources.

This is probably why the initial investment was as high as 500 million, and manpower and material resources were fully coordinated.

If Lu Heng, the boss, behaves indifferently, then Li Huabing is still confused.

Without much thought, Li Huabing said methodically: "The capital investment in product research and development is not large, it only needs to be stable and long-term. The money should be spent on publicity and promotion."

"When I first took office, I saw relevant plans within the group. I don't know who led them, but most of the opinions in them are excellent and worth adopting."

A smile spread across Lu Heng's lips. He made many of the group's early plans for Didi Taxi.

At this time, it felt pretty good to hear someone praising me in my ears.

Li Huabing continued: "The publicity and promotion of Didi Taxi is different from that of ordinary software, because our customer base is not one-sided, but bidirectional. One is passengers, and the other is drivers. We need to fight for both parties."

"Therefore, I currently have three money-spending plans. One for passengers and two for drivers. Online soft articles, online propaganda, and large-screen advertisements in business circles all belong to the passengers. For drivers, we will use ground promotion, plus

The main focus is on initial subsidies and a two-pronged approach.”

Lu Heng nodded. It could be seen that Li Huabing was strictly following the strategy he had set.

"As far as I am concerned, ground promotion is an effective means to accumulate the first batch of Didi drivers. More than 30 provinces and more than 300 prefecture-level cities are our first choice targets. Our software is positioned to be affordable.

For people who pay for taxis, only big cities have more users in the early days, so we chose this strategy."

"As for subsidies, they have not yet been implemented, but I have already told Director Tian Xiaobing to say hello. Once the product is launched, at least 200 million funds will be in place to fully use the subsidy program for drivers."

Lu Heng said: "As long as the results can be achieved, it is worth spending so much money."

To both of them, money seems to be just a number.

But it is true. The money Lu Heng handles every day is at least tens of millions. In his opinion, hundreds of millions of funds can be used to support Didi Taxi for a period of time.

After all, this software has a very bright future.

As for Li Huabing, there is a reason why he seems so indifferent.

He initially worked in a venture capital institution and led several large investments.

Later, he started a business with Lei Jun, and Lei Jun spent money faster than Lu Heng.

"The main directions for spending money in the first stage are these. As for how far we go, it depends on how many users we can accumulate in the first stage. If we accumulate enough, then the reputation effect will be enough to support the spontaneous diffusion of the product.

.”

Taxi-hailing software is mostly like this.

It requires publicity at the beginning, but once the user scale increases, the promotion effect will spontaneously form.

It’s a very simple reason. Everyone knows that you can make money by running Didi, and you can earn gas money even when commuting to get off work. So why don’t private car owners register one?

Taking Didi is more convenient, cheaper and more comfortable than taking a taxi, so why use Didi instead of competing for taxis with others?

This is the truth. As long as Li Huabing can control this degree, he will save a lot of money in subsequent publicity.

Li Huabing continued to answer Lu Heng's last question, his strong confidence exuding again.

"If a competitor appears, it's actually not a bad thing for us!"

"Oh, what's your opinion?" Lu Heng rubbed his chin and asked curiously.

Li Huabing said with a confident smile: "It may have an impact on us in the early stage, but it is not a big problem. We have the advantage of running first and discovering problems faster than them. As long as the user scale reaches a certain level, the user experience will be better

, then our users will not be robbed."

"Moreover, when competitors appear, they will inevitably spend money to attract users at lower prices than us. This is actually expanding the entire online taxi user base."

"As long as we survive that period of time, once we win, we can seize the opponent's user base. Isn't this just like the opponent making a wedding dress for us?"

Lu Heng hesitated for a moment about Li Huabing's idea of ​​finding a new way.

He was right, and it was even true.

In any industry, if one company is dominant, it will most likely be a stagnant water. Only with the emergence of competitors can it better develop the market and expand the user base.

Just like the domestic communication and social software, originally there was only QQ, and the user group only existed among teenagers.

However, the emergence of WeChat has expanded the user group to middle-aged and elderly people.

This is the benign effect of competition.

Of course, for Tencent, they are all their own core products, so there is competition, but it is more of a win-win choice.

But for Didi Taxi, it’s not that simple.

To seize the other party's expanded user base, Didi Dache will have to pay more and will be at a disadvantage if it loses the competition.

That would declare Didi’s failure.

Didi’s failure is Hengcheng’s small-scale failure. Lu Heng is determined not to accept Hengcheng’s failure. This is his fundamental!

But just like the confidence shown by Li Huabing, he, Li Huabing, has the confidence to lead Didi Dache, which has the advantage of running first, to face all powerful enemies!

Lu Heng could only hope for this. Even if the difficult moment came, Lu Heng himself would not be able to sit idly by.

The detailed work talk between the two stopped here. What followed was some small talk, mostly centered around Lu Heng asking whether the other party was used to life in Chongqing.

When the topic of hot pot came up, Li Huabing said he couldn't stand it and he preferred the food from his hometown.

When he was about to leave, Li Huabing showed Lu Heng the promotional video for the second wave of Didi Taxi's online launch.

Somehow, Li Huabing remembered a question.

"The company has a big hidden danger! Is our business behavior supported by the state?"
Chapter completed!