He has green stubble and a childish face, but he speaks in an orderly manner.

Without haste, Lu Heng analyzed the current situation of Kugou.

"The massive user resources cover tens of millions of users 24 hours a day. Even if someone doesn't listen, Kugou will not be shut down. This has to be said to be a unique advantage. Since we now want to take advantage of these advantages, then

We have to analyze the characteristics of the user groups and then launch profitable projects in a targeted manner!”

Lu Heng said calmly, giving a lot of examples to facilitate Xie Zhenyu's understanding.

"For example, Tencent's QQ has been used by teenagers for a long time. As time goes by, it has only spread to middle-aged people, and the older generation rarely uses it. Therefore, Tencent is very smart. Its industrial chain basically revolves around

Teenagers are doing it. Games are his top priority, because teenage users are empty inside. In addition to learning, games are what they are willing to enjoy. According to my prediction, in the future, no, maybe now, Tencent has begun to lay out the layout.

Animation, comics, film and television, these are the projects that young people like."

"Take the free Kingsoft Internet Security software as an example. In addition to the part that comes with the installation, it is more used by office workers. Therefore, Kingsoft has launched WPS, Kingsoft PowerWord, and other office software."

Seeing that Xie Zhenyu was still a little confused, Lu Heng cited two more companies that he was most familiar with.

"The most popular users of Autohome are potential car buyers and car lovers, so its downstream profit channels come from car 4S stores and agent retailers all over the country. The website users of My Youzi Technology Company are concerned about used cars.

, so the profit-making project we bind is the acquisition and sale of used cars.”

Xie Zhenyu finally came around the corner slowly, as if he had been enlightened.

"Lu Heng, you mean to say that it will be easier to make a profit by analyzing our Kugou user base and then pushing the business with a purpose?"

"right!"

Lu Heng snapped his fingers and said with a smile: "Then do you know the characteristics of users who have been using Kugou for a long time?"

Xie Zhenyu was silent, frowning, and began to think about Lu Heng's question seriously.

At the same time, he was also asking himself, who are the people who often use Kugou Music to listen to music?

In his mind, he recalled the user surveys he had seen from time to time, including the age, work status, education and other data of the people above. The more Xie Zhenyu thought about it, the more difficult it became to handle.

Without him, there is no specific group of people in music.

Both office workers and students love to listen to it, including middle-aged and elderly people.

As for the so-called class, it is even more difficult to distinguish between rich and poor, rich and poor, who can't listen to music!

Since ancient times, music has no respect for national boundaries. Even folk songs in desolate areas and valleys are loved by people in big cities, so it is really difficult for him to judge the characteristics of Kugou Music’s user population.

Seeing Xie Zhenyu's frown, several others also knew that he was in trouble.

Chen Ou took out a pack of cigarettes at the right time, glanced at Li Xueliang, and when he nodded, he gave Xie Zhenyu a cigarette.

Except for Lu Heng, all three of them started to smoke.

Li Xueling sighed, and seeing Lu Heng smiling and silent at the side, he couldn't help but patted Xie Zhenyu.

"Lao Xie, since Lu Heng raised this question, he must have made some judgment. Just ask him!"

Xie Zhenyu smiled bitterly, shook the ashes from his cigarette, and looked helplessly at Lu Heng.

"It's really hard to judge, so I can only ask you not to be so pretentious. My head is too big."

Lu Heng chuckled and said, "Lao Xie, you are the one who is confused by the authorities. Okay, I will give you a step-by-step analysis!"

After coughing, Lu Heng said clearly: "In fact, the characteristics of Kugou users can be analyzed from their behavior patterns. People who spend a lot of time listening to music every day have a characteristic that they have more time and are relatively leisurely.

For this group of people, passing time is what they need. What products can be used to pass time and have a leisurely effect? ​​I believe you will have an answer now if I don’t tell you!"

Xie Zhenyu looked at Lu Heng blankly and subconsciously said: "Game?"

Lu Heng nodded: "Yes, games, but they are not doing client games like NetEase does, nor are they doing both client games and web games like Tencent do. Your focus should be on the simplest and most relaxing web games."

Swim up."

Xie Zhenyu asked hesitantly: "Do web games make money?"

While speaking, he couldn't help but look at Li Xueliang who was standing aside. Everyone knew how Li Xueliang made his fortune.

The Duowan game website is still a major product in the Huanju era, even though yy voice and the breakaway yy live broadcast are developing rapidly.

However, in the past, Duowan Games mainly served a PC game called "World of Warcraft", and they were not involved much in web games.

Xie Zhenyu knew that World of Warcraft was very profitable, but he was not sure whether web games were profitable.

After all, in his impression, web games were labeled with rough graphics, single plots, simple forms, and extremely poor expressiveness.

Facing Xie Zhenyu's inquiry, Li Xueliang glanced at Lu Heng before answering and couldn't help but sigh.

Of course, this sigh is exclamation!

"Make money!" He said first, and then explained to Xie Zhenyu: "Now the money-making ability of web games is higher than that of PC games. Maybe in terms of large numbers, most game manufacturers don't watch games, but in terms of costs and benefits

To put it bluntly, web games are simply money printing machines.”

Xie Zhenyu is still a little puzzled.

This is actually not to blame for his lack of acumen in this area. After all, a person who works in music software deals with music all day long. If he is asked to think from another industry, it would be somewhat incompetent for anyone else.

Li Xueliang said softly: "The development cost of web games is very low at the time. It only requires server-side scripting, hiring some artists, and some client-side technical support. However, it can also be supported by flash plug-ins. It can be said that the cost is extremely low.

, but in terms of profit form, it is beyond the imagination of most people. Maybe you have never played it, but you can imagine that as long as you spend money, you can get the fastest upgrade speed in the game, inexhaustible materials, and gems

If you wait for something, players will naturally throw money into it like crazy.”

Li Xueliang's narration continued, but Lu Heng's thoughts on the side flew to several years later.

At that time, except for a few client games, the game market was dominated by web games.

When people surf the Internet, they can see web game endorsements from top celebrities everywhere, including celebrities such as Jay Chou, Sun Honglei, and Wu Jing who are worth a lot of money.

You must know that at that time, these people had a very high status in the entertainment industry, and the choice of endorsed products had to be from high-end brands.

But everyone is also keen to endorse junk web games. Is it because they like to play that game?

Haha, definitely not. What impresses them is the endorsement fee which is so high that other high-end brands cannot afford it.

From here, you can also verify the money-attracting ability of web games.

As Li Xueling said, it is comparable to a money printing machine!

"If my company's focus had not been on YY now, according to previous assumptions, my Duowan game website would also be preparing to enter the web game market."

Li Xueliang said self-deprecatingly that he has no objection at all to making money.

One thing he didn't say was that after YY achieved results and stabilized completely, he would still consider making a few web games to make some extra money.

After listening to Li Xueliang's relatively detailed introduction to the web game, Xie Zhenyu couldn't help but feel excited.

He has a huge accumulation of users. If he diverts this part to the web games developed by the company, wouldn't he achieve the previous purpose of making profit?
Chapter completed!