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Chapter 503 503 PR Crisis

The early morning sun in Los Angeles lazily spread on the gray carpet in the office through the glass. The golden sunlight chased the dust in the air and continued to play, giving the morning tranquility a vibrant vitality.

Joseph poured cold water on his cheeks, then rubbed his palms a few times, looked at his cheeks filled with water droplets from the mirror, and his shallow dark circles made him look a little haggard. Joseph patted his cheeks hard, picked up a towel to wipe the water droplets clean, then neatly put the toiletries on the bathroom sink, left the company's public bathroom, and walked towards his independent office.

It was only eight o'clock in the morning, and the International Innovation Management Company had already started to work one after another. Everyone was not surprised to see Joseph's appearance just after washing up, and even greeted him with a smile, "Have you been in the company all night last night?" Obviously, Joseph had been in this state for a while.

Back in his independent office, the blankets and pillows on the sofa were sorted out, the information and coffee on the coffee table were cleaned up, and today's newspapers, magazines and other materials were neatly placed on his desk. Joseph stopped and walked into the office, turned around and smiled at a young woman sitting not far away and said, "Anna, thank you."

Anna has been in the company for a while and has been fully on the job as assistant Joseph, and is completely comfortable in handling these things.

Joseph put the toiletries into his storage cabinet, stood by the window and looked down at the city that was gradually awakening outside. He relied on his unremitting efforts to get to this point. How many people have been fighting for this scenery all their lives, and he was very lucky to have all their money in two years. Even if they were watching it every day, they could have new gains every day, which made people remember it.

Joseph took a deep breath, returned to his seat, picked up the top document on the desk, and sat down on the boss's chair. This document was a script. When Joseph saw the name of the script on the cover, the smile on the corner of his mouth couldn't help but outlined, and then he laughed softly as if he had thought of something, "Hugo, you will definitely be so happy to see this script."

Joseph said with a smile, looking around, only to find that it was not home, but his office, no one else's office. This made the smile on the corner of Joseph's mouth frozen, and then slowly dissipated into the air. He remembered: He and Hugo had not talked for a long time. In fact, it had been half a month since Hugo came back to Los Angeles, but the two of them had never met.

This fact made Joseph's good mood just raised mixed with a hint of loneliness.

His eyes fell back to the script in his hand, which read "Love Years". Joseph did not need to open the script at all, but he had a deep understanding of it. He knew that the script was invested and produced by Samsung Pictures, a subsidiary of Columbia Pictures. Columbia Pictures must have sent the script because of its outstanding collaboration with Hugo in the past few works; and the producer of this script is Marshall Heskowiz, the producer of the Emmy Award winner for Best Drama "At 30".

The reason why Joseph was so impressed by this was because after the Golden Globes incident, Joseph had contact with Marshall. At that time, Joseph hoped that Marshall could give Hugo a chance to audition was "love years", but Marshall not only rejected Joseph's request, but also humiliated Joseph severely, which made Joseph very angry.

The negative impact of the Golden Globes incident was very serious at that time. Joseph was rejected a lot, but most of the producers in the Hollywood circle would not say anything because they all knew that interests were paramount. The actors who were down and out today might succeed in the future. Really successful producers all had excellent skills in playing Tai Chi.

So, when Joseph was humiliated by Marshall, he couldn't believe it. Even though he knew that Hugo was in a difficult situation at that time, it still made it difficult for him to control his emotions. He was still very upset because of this incident for a while, but in the end, Hugo enlightened him, persuaded him to put aside these negative emotions and start over.

Now, Marshall actually handed over the script of "Love Years" again, which is really ironic. The Hollywood circle is so small, and it is very likely that you will meet your acquaintances or enemies when you turn around. This is also the most interesting part of Hollywood's private life.

Joseph guessed that this was probably not Marshall's idea, but Columbia Pictures. Although the producers have absolute power to the crew, Columbia Pictures is the funder, and their words are the most powerful. What's more, Columbia Pictures is not interfering in casting, but just handing the script to Hugo, which is considered to add an audition quota, and Marshall has no room for rejection.

But even so, Joseph could still imagine Marshall's expression that was blocked by mud. Although he was very sorry that he could not see Marshall's defeated appearance face to face, it was enough to see the script of "Love Years" appear on his desktop.

Unfortunately, Joseph had to enjoy this happiness alone and could not share it with Hugo.

Thinking of this, Joseph couldn't help but feel a little depressed. He took a deep breath, put the script of "Love Years" aside, cheered up again, and then began to read the newspapers and magazines below. These are the latest important newspapers and magazines in the circle released today. He used to read them with Carl, Hugo and others at home, but he has not returned home in the company recently, so this action was carried out in the office.

Opening today's newspaper news, Joseph's good mood completely disappeared. Yesterday's sit-in demonstration by extremist Jewish groups obviously became the front page headlines of major news. Even the "Los Angeles Times", which has a close relationship with Hugo in the past year, gave the front page position to this important news.

Not only the Los Angeles Times, but all newspapers and magazines have reported this news, even if it is not the front page headline, it is also the entertainment page headline. This is definitely the hottest topic that has come to this day recently.

Joseph's face completely dimmed and heavy. The situation this time was really unexpected. The performance of "Schindler's List" premiere weekend almost stunned the entire North American film market. All professionals' doubts about Steven Spielberg disappeared, and the overwhelming hymns made the prospect of this film full of unlimited hope.

However, the controversy over the role of "Amon Goss" suddenly broke out, touching the sensitive nerves of the Jews and causing strong reactions from extreme groups, which also cast a shadow on the subsequent trend of "Schindler's List".

Joseph believes that Steven will never surrender. Steven has been in Hollywood for more than 20 years and is currently the top director and producer. Steven's influence cannot be underestimated, so the situation is not as bad as the news media has reacted now. But the question is, how will Steven respond? Should he respond positively to an interview with a reporter, or should he start from the top leaders of the National Jewish Association behind the scenes?

For Joseph, Steven's response will continue to Hugo's response policy.

As the actor of Amon Gos, Hugo himself is also a Jew, and the pressure he is under will not be as easy as possible. Faced with this accusation from the extreme Jewish groups, as long as Hugo's crisis public relations method is incorrect, it is easy to detonate landmines and lead to a series of bad reactions.

Hugo does not have a special public relations team and cannot communicate directly with familiar news media. This is a fatal loophole. Generally speaking, when a top artist encounters such a public relations crisis, the professional public relations team will discuss countermeasures with the artist, and then arrange the response methods and speech content. On the one hand, the artist will respond, and on the other hand, the professional public relations team will contact the news media and make arrangements behind the scenes, taking a two-pronged approach to ensure that the damage of the crisis is controlled within the effective range.

Since Hugo does not have a professional public relations team, this work can only be left to Joseph and International Innovation Management Company, which is one of the responsibilities of the agent. But what's so bad is that Hugo and Joseph's relationship is now in a deadlock. The two have not met or spoke for a long time. How to solve this matter has not been resolved, and the two have no communication at all.

The only thing to be thankful is that the main attack point of this matter is Steven, and Hugo is just a collateral damage, so don't be too anxious for the time being.

Joseph couldn't help but rub his temples. The news media's troubles over the past two days have caused him a headache. Today, it's even worse. Things have gradually lost control. If Hugo doesn't respond correctly, he will probably miss the opportunity. Then it will have a continuous impact on Hugo's future career development. Therefore, it is necessary to accurately grasp the opportunity and stand up to express the correct view at the right time.

Joseph fell silent, looking at the landline on the desktop, hesitating whether he should call Hugo. This is work, an absolute job, and it is a key task related to Hugo's career development in the future. As Hugo's agent, he must call to discuss this matter. Even if he does not communicate face to face, he needs to understand Hugo's current situation and contact the media to respond.

But...the two of them have no contact since the last quarrel broke out on the phone, and he missed the last show of Glory to Death and the premiere of "Schindler's List", which only made the situation worse. Now he takes the initiative to call Hugo, how should he start?
Chapter completed!
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