Generally speaking, people will put the box office on the premiere weekend together for discussion, but in fact, even the three-day box office on the premiere weekend is full of ups and downs.

Most of the time, Saturday's box office data should be the highest, with Friday's share of the lowest on Sunday. Because the box office increased on Friday's premiere, if the first batch of reputations is reported, if it is recognized by the audience, the crowd will inevitably rise on Saturday, and fall back on Sunday.

Of course, occasionally there will be a situation where the box office on Friday, Saturday and Sunday will be almost the same. This is also good news, which shows that the audience group of the movie is very stable and the reputation is very stable. The most terrifying thing is that Friday is the highest, Saturday and Sunday are the worst, showing a decline curve, which also means that the audience's reputation of the movie is very average, and it is difficult to deliver a brilliant answer after the decline in the next week.

Works like "Independence Day" are special cases because it did not premiere on Friday, but generally speaking, movies released mid-week, by the weekend, will basically be the future box office trend of the movie. As a result, "Independence Day" handed over $25 million in box office data on Friday, and the glasses on the ground were unable to find the owner, and even the eyeballs on the ground were no longer shocking.

In this case, no one can predict the box office trend on Saturday, because all the empiricisms in the past are no longer applicable to "Independence Day". According to the principle, the single-day data of $25 million on Friday is an unsurpassable peak, so Saturday will inevitably fall slightly, but will "Independence Day" really be like this? Will Saturday's box office data be really lower than Friday? But if Saturday's box office data is higher than Friday, especially after experiencing Thursday's madness? This...it's simply unimaginable!

There is no doubt that the work "Independence Day" is creating a new history with a devastating attitude, stimulating unprecedented potential in the North American film market. No one can predict the box office on Saturday!

Saturdays, every week's holidays, every time, after a week of busy work bombardment, people are always used to relaxing and resting on Saturdays. Although the so-called "relaxation" is often occupied by boring and boring daily life, supermarket procurement, family gatherings, couple dates, work overtime, etc., Saturdays still mean a rare moment of leisure, at least you can escape from the stressful work and take a break for a while.

Therefore, generally speaking, Saturdays in major cities are always lively, with crowds of people on the streets, crowded with supermarkets, crowded restaurants, hard to find tickets for theater performances, and even crowded shopping malls. Even tourist attractions and holiday hotels are in short supply, as if the whole city has woken up.

But on the first Saturday of July, Los Angeles seemed a little weird. Rodeo Avenue, which is usually bustling and noisy, is even more deserted today. You can only see two or three kittens wandering in the sunshine on the main street. Even the cafes on both sides of Sunset Avenue seem deserted, as if everyone on Thanksgiving city was reunited for the holiday, leaving only an empty city.

But it is July, the brightest July, but the streets are deserted, and even the hot sunlight seems a little lonely. The cicadas make the shadow of the palm trees even more lonely. This is really abnormal.

However, with the pace of walking, you can quickly find the location of the crowd. The surging crowd on Hollywood Avenue almost left the entire long street without any place to settle down. The noisy talk broke through the sky, making the hot summer sunshine retreat. One by one, the expressions of extremely excited and extremely excited decorate the entire Hollywood Avenue, as if boiling bubbles, making time and space begin to twist excitedly.

Not only Hollywood Avenue, the entire City of Angels is centered on cinemas, and all cinemas, including the five major American cinemas including the Royal Entertainment Group (regal.entertainment.g meat p), amc theaters, cinemark theaters, etc., have become crowded gathering centers.

Entering the cinema became the first choice entertainment event for all urban residents on the first Saturday in July, which created a spectacular scene with crowds of people!

From Los Angeles to New York, from Boston to Miami, from Seattle to Houston, from Chicago to Salt Lake City... Almost every city is performing such a scene with a huge crowd. This can definitely be said to be the most powerful mobilization in the United States since the release of "Alien E.t". The surging crowds rushed towards the cinema. Such a grand occasion made everyone dumbfounded, and at the same time, 1996 wiped out the dilemma of a slightly sluggish film market over the past year, and burst into infinite light far beyond 1994.

CBS TV, ABC TV, NBC TV and Fox TV all reported the grand occasion in major cities at the first time. This carnival that started on July 4th has been going on until today, making the holiday directly an incomparable carnival!

All this comes from the White House regular press conference yesterday. President William Clinton, who is determined to complete re-election this year, after receiving a routine interview, a reporter asked a simple question, "How did the president celebrate the Independence Day holiday with his family on July 4?"

William Clinton was obviously in a good mood and said with a smile, "Hillary and Chelsea are honored to be together to enjoy the movie "Independence Day" in advance at the White House. I think there are still some privileges to be president. 'Today, we are going to celebrate our Independence Day!' Hugo is a very good actor. If you have the chance, I will go to the cinema to watch it again. I think you should also go and see it."

The words Clinton said in the interview were the words before the final battle of "Independence Day" came, Hugo's role as Steve stood in a truck and mobilized all the civilians and troops on the scene. He was passionate, excited and excited. From this small detail, it can be seen that Clinton was obviously very satisfied with the movie "Independence Day".

Everyone knows that this year is the four-year presidential election year. Clinton hopes to become the first Democratic president to be re-elected after Franklin Roosevelt (Franklin.roo velt), so every public interview this year seems extremely important. Clinton's mention of "Independence Day" is definitely not aimless.

At the end of last year, "Independence Day" released a rumor, expressing his hope of on-site shooting at the White House. Although it was not possible in the end, it still created a lot of topics. However, Roland Emmerich kept a clear mind when writing the script. He knew that the audience he needed to capture was not the whole world, but the American audience, just the American audience. Under the guidance of this clear and accurate goal, Roland incorporated strong patriotism into every corner of the script, and showed it to the fullest through the two characters Thomas and Steve.

It can be said that "Independence Day" is a patriotic film with the main theme. Although in the movie, Roland was bold and directly destroyed the White House and the Statue of Liberty, 20th Century Fox still did his public relations work well, and the Clinton family watched the movie first at the White House. Obviously, Clinton was very satisfied with the patriotic effect of the movie.

William Clinton's preference for movies has never been a secret, but as president, he knows very clearly when he should show his preferences and when he should shut up. Especially as an important means of cultural output, Hollywood's influence on North America and the world is an important weapon. If used properly, the effect will be much more effective than the news media.

During Clinton's tenure in the past four years, he said that he had preferences for two movies and even called on people to enter the cinema to watch these two movies. The first was "Schindler's List" and the second was "Independence Day".

This interview was circulated by major media, and even broadcast on the TV news program that night, and was teased by NBC TV's "Saturday Night Live".

Originally, people's attention to "Independence Day" had reached an unprecedented level, but now there was a fire, so an unimaginable scene of empty streets appeared on Saturday!

It is this time when people are empty, which makes people deeply aware of the significance of the Independence Day holiday, not only the holiday, but more importantly the significance of the Independence Day itself. This is also the fundamental factor that distinguishes Independence Day from Halloween, Thanksgiving, and Christmas. "Independence Day" makes good use of this. The pursuit of freedom in the movie runs through the whole world, so when you gently fan the wind, infinite energy bursts out.

On July 6, on Saturday, when there were crowds of people, "Independence Day" set off an unparalleled movie viewing frenzy. No work can be compared with it. This is the only and biggest hot spot. With the attitude of Mars hitting the earth, it set off the enthusiasm of the entire North American continent.

With great expectations, "Independence Day" directly created a box office of 29 million US dollars on Saturday with its incredible box office attraction. This is the third day of the movie's release, but it still exploded with a single-day box office of nearly 30 million. Such explosive power has reached the ability to make people speechless.

There is no need to wait until Sunday, and people can already draw conclusions. No one can guess the beginning, and no one can guess the ending. Even the bold and arrogant "Chicago Tribune" has pale and powerless predictions for "Independence Day", let alone the so-called "worry" that "New York Post" and "USA Today" are like clowns. In just three days, "Independence Day" showed a powerful momentum that is simply unrivaled.

From the shock on Thursday, to the shock on Friday, to the dullness on Saturday, "Independence Day" took one step at a time, destroying all shackles with powerful energy, breaking everyone's fixed concepts, setting off an unprecedented box office frenzy, and illuminating the entire Hollywood in 1996 with the epoch-making light that has been recorded in history!
Chapter completed!