Chapter 810 Conquering Elpida (4k)

It's not just Lu Yun who is suffering from depression. In the neon where the cherry blossoms are fragrant, Elpida's president Yukio Sakamoto is also depressed.

The 65-year-old man was wearing a white kimono, kneeling on his knees, facing the huge courtyard. The bright sunshine shone on his white hair and the samurai sword in front of him, and he kept wiping it with his hands.

, the light is bright and the cold light is approaching.

A piece of news has been echoing in my ears:

"Elpida, Neon's largest memory chip manufacturer, filed for bankruptcy. Currently, Elpida's liabilities are as high as 448 billion yen (approximately US$5.5 billion), and the company's shares will be delisted from the Tokyo Stock Exchange in one month.

"

"Xinei!"

Sakamoto Yukio's face was full of pain. He fought hard for 10 years and failed. In the end, he was unable to save the endangered Elpida.

The company that shouldered the last hope of the neon semiconductor industry was eventually destroyed, and its own reputation was ruined.

In particular, the news of Elpida's bankruptcy was like an earthquake, killing the last hope for the rise of the Neon semiconductor industry.

Even the entire electronics manufacturing industry is in danger. Elpida collapsed. Then the panel and home appliance industries such as Sharp, Panasonic, and Sony will almost face a fate similar to that of semiconductors.

The big neon is coming to an end!

Yukio Sakamoto originally wanted to be a hero who saves neon semiconductors, but he didn't expect to become a sinner of history. In the industry, and even the entire neon society, he is an incompetent waste, garbage, and sinner!

Even though he kept bowing and apologizing at the press conference, he was already "socially dead" and the lost glory and dignity would never come back!

As a result, the fatigue of work pressure, the frustration of the company's bankruptcy, the shame of verbal criticism, the fear of not being able to survive at night, etc., all kinds of feelings are intertwined together, and the thoughts of committing suicide have been lingering in my mind, such as jumping off buildings, jumping into the sea, lying on the train, and swallowing.

medicine……

In the end, he chose the way to die that was most suitable for Showa men.

Sakamoto Yukio lowered his head and glanced at the short sword in the scabbard. Just as he was hesitating whether to pull it out, his cell phone buzzed on the coffee table.

He looked at the caller curiously, subconsciously looked up at Huaxia across the strait, and blurted out:

"Lu Feisang?"

"President Sakata, I received the bad news about Elpida, and I really feel sorry for you." Lu Fei sighed, "I can't believe the logic. Shenzhou's order still failed to help you save Elpida."

"Lu Feisang, you don't have to feel sorry. This is God's plan to kill you, and it's not a crime of war." Sakata Yukio said helplessly.

"No, Elpida's bankruptcy was not caused by the price war in 2008!" Lu Fei retorted, "If Samsung hadn't repeated its old tricks and maliciously lowered prices, and if Hynix and Micron hadn't responded from a distance, the price of DRAM memory would not have become

Cabbage price! Qimonda will not go bankrupt, and neither will Elpida!"

"Yes, if it weren't for Samsung!"

When Sakata Yukio heard "Samsung", his eyes were full of hatred, "Lu Feisang, who do you think has better technology, Samsung or Elpida?"

"Of course Elpida."

Lu Fei didn't even think about it, what was he trying to do?

Isn’t it just patents, technology and talents?

"Yes, Elpida's technical level is very high. We did not lose in technology." Sakamoto Yuchi said reluctantly: "We lost to Samsung only because of luck, capital, and...

Enter Bangzi’s despicable machinations.”

"But I think Elpida itself has some problems with cost management. You place too much emphasis on technology and quality."

Lu Fei spoke frankly,

Neon people have a single-minded brain, but also have a kind of Ah Q spirit. Even though Elpida lost the battle and was pushed to the ground with three layers of skin peeled off, he still insisted on saying, "Aha, don't you just know how to spend money?"

, in terms of cost-effectiveness, the technology is extremely low, so we did not lose, you are not worthy to compete with me." I just felt that I was just defeated.

"Is it a big mistake to put technology first and quality first?" Yukio Sakamoto said in an incomprehensible tone.

"No, I very much appreciate Elpida's putting technology and quality first, but I also don't agree with Elpida's approach of despising 'cost-effectiveness' and 'cost control'. President Sakamoto has been forgotten. The memory chip industry

The degree of standardization is very high, the market is cyclical, and customers tend to buy from whomever is cheaper."

Lu Fei said seriously: "It should be noted that no matter how high-end the technical route is, it needs to be weighed against cost and performance-price ratio."

"..."

Yukio Sakamoto felt that it made sense and was speechless for a moment.

"I think President Sakamoto should know better than me."

Lu Fei gave examples in a serious tone.

In the mass production stage, it is enough for leading companies such as Samsung and Hynix to achieve a chip yield rate of over 80%.

However, both Qimonda and Elpida are required to reach more than 95%. You must know that it is easier to increase the yield rate from 60% to 80%, but to increase it from 80% to 95%, you have to increase it several times.

cost and time.

The gain outweighs the loss!

Yangtze Memory currently only controls the yield rate to around 85%, and will hit 90% if conditions permit.

"That's true."

Yukio Sakamoto couldn't help but feel the urge to regret.

Elpida's blind pursuit of yield has resulted in the throughput of its production equipment being only half of Samsung's. This means that if the same number of chips is to be produced, Elpida's equipment costs are one percent more than Samsung's.

times, and no matter how high the yield rate is, it cannot be twice that of Samsung.

If you can’t compete with the production capacity and cannot compete with the price, you will naturally lose!

"However, I think the main reason for Elpida's failure is that the Neon government is too incompetent, and Neon semiconductor and consumer electronics colleagues are too incompetent." Lu Fei changed the subject and immediately comforted, "Elpida lacks strong backers and

Depend on the market."

"Lu Feisang, when you say this, do you also want to be like Samsung and Micron and hope to acquire Elpida?"

Yukio Sakamoto slowly figured it out.

"To be precise, join us, President Sakamoto, can you bear to see Elpida being acquired through bankruptcy and benefiting from the real culprit?" Lu Fei said straightforwardly, "Are you willing to see Elpida be acquired by Micron, or

Acquired by Samsung?”

"Even if I beat Micron, I can't beat Samsung!" Yukio Sakamoto gritted his teeth. Losing to Samsung and Neon, the last semiconductor company, was a lifelong shame.

Neon can be a popular "shame culture".

"So why not consider joining us?"

Lu Fei chuckled and said: "Join Yangtze River Storage."

"Well, you are capable. If Yangtze River Storage is willing to acquire Elpida, I am very willing to help."

As a member of Elpida's bankruptcy and reorganization committee, Yukio Sakamoto has considerable say in bidding.

"Actually, we have an acquisition plan."

Lu Fei said slowly: "I don't plan to accept it all."

"Nani!!"

Yukio Sakamoto took in a breath of air and his eyes widened.

"We don't plan to take over the entire Elpida. We will mainly absorb some of Narpida's technology, data, factories, and equipment, especially talents from the core team like you. It is equivalent to establishing a small Elpida with our support.

Come and make a comeback."

Lu Fei said that he was willing to bear the price and could bear part of Elpida's debts. Of course, it must be value for money!

"As long as part of the assets and debts are needed, this may be difficult to handle. Lu Feisang, you also know that bankruptcy acquisitions generally give priority to the company that takes over all of them. Micron has exactly this intention."

Yukio Sakamoto frowned, feeling troubled.

"But since Elpida has returned to Micron, will Micron be as willing as Yangtze Memory to retain Elpida, the last spark of neon semiconductors?"

Lu Fei smiled and said, "Who has such a good mind as me?"

"..."

Yukio Sakamoto could not refute that Micron was ambitious and only wanted to lower the price and lower the price again. It bought Elpida at a jumping price of US$2 billion, but then dismembered it and split it up, breaking the bones and absorbing the marrow.

"President Sakamoto, don't you want to join forces with us and lead Elpida's team to take revenge on Samsung and Bangzi?"

Lu Fei smiled and said, "Or can Micron help you?"

Sakamoto Yukio remained silent and did not speak, but the flame of revenge in his heart was being brought out bit by bit by Lu Fei.

After all, Neon has a strong sense of tolerance and revenge.

"Even if Micron wanted to, it would be difficult to shake Samsung."

Lu Fei was like a devil whispering, "Don't forget, Samsung can rely on selling electronic products such as mobile phones to absorb its memory chip production capacity, and it can also use the profits from mobile phones to continuously supply 'ammunition' to its semiconductors to support it."

In the counter-cyclical period, we are cutting prices, expanding production, and continuing to fight price wars, not to mention the support of the government. The only one who can defeat Samsung is me."

After a pause, he solemnly emphasized again, "We!"

"Lu Feisang, are you really willing to avenge Elpida?"
To be continued...