Now everyone can see that Xu Shi's movies and "Super 4" have completely formed an absolute opposition, and everyone can smell the smell of gunpowder.

However, there are more exciting voices on the Internet, and everyone is happy to see such scenes, after all, there are melons to watch.

Of course, no one is optimistic about Xu Shi's movies, but he has a little expectation.

When Xu Shi and the others learned about this news, their faces were not very good-looking, which obviously meant that they wanted to look good.

But now that things have come to this point, no one can regret it, and everyone has begun to focus on their spirits and start the comprehensive publicity in the early stage.

Xu Shi and his friends' promotional video only edited a little of the previous content, including Truman's sunny effect and Truman squatting in the corner and holding his knees.

It is considered a conscience attack of Xu Shi, and a tip to everyone, indicating that his film is not a pure action film.

The rest of the content is fighting scenes, such intense fighting scenes as he and Cheng Dapeng, as well as exciting scenes falling from the sky.

There is also a special effect lens that costs a lot of money to make, with excellent results!

Finally, it was Truman's bullet time to avoid bullets. As soon as this shot came out, many people were surprised.

This scene is so handsome, especially the nearly perfect shot, and time seems to have really stopped at that moment.

It is also because of this shot that many netizens began to really care about Xu Shi's movie and were preparing to see what it was.

Xu Shi also began to read some comments online to see how everyone evaluated these promotional videos.

"Excellent, such a fighting scene is so exciting. I decided to watch this movie after watching "Super 4".

"I feel the same, but I have a little bad premonition. I don't know if you have seen the scene where Xu Shi hugged his knees. I feel so uncomfortable just when I see this scene, as if there is a stone pressing on my heart.

This movie will not be the same as "One Man's Martial Arts", it is not a pure action movie, right?"

"You think too much, any movie requires the protagonist to experience emotional ups and downs. Isn't it the case when you watch the "Superhero" series of movies?

The protagonist was bullied in school in the early stage and had a crush on the girl who dared not confess her love. Then he gained super powers and began to become confident, teaching the person who bullied him before, and holding the beauty back.

Then he met a big boss, encountered difficulties, and was taught a lesson again, and his friends or relatives died because of this, and then the protagonist broke out.

Xu Shi's movie is the same. The Sunshine Boy started to encounter some setbacks later, and then broke out."

"Damn, you are spoiled by the upstairs!"

"Haha, I feel the same way, but I have to say that the special effects of Xu Shi's movie are still very good. Look at the promotional videos later, I feel that some of the special effects are perfect."

"The special effects are really better than most movies in China before. There is no way to refute this, after all, the effect is there.

If I hadn't encountered "Super 4", I would have gone back to watch it, but now the special effects of "Super 4" are here, I feel that Xu Shi's movie special effects are a little worse than this."

"I don't care. I'm willing to watch the shots that Xu Shi and others have been shooting hard. Don't you feel that many of the shots are actually much better than "Super 4"?

Especially the shots that quickly fell from the building and the scenes of Xu Shi jumping into another building, I feel that the special effects in "Super 4" are more realistic and have a greater impact."

"Agree with the statement above, I will watch "The Matrix: Truman's World" first, and then watch "Super 4" again, now superhero movies are about to form a fixed routine, and there is nothing to watch except special effects.

Xu Shi's movies are more exciting than "Super 4" in terms of fighting scenes. At least they look handsome and chic. It's not a turn-based fight with you punches and me."

................

These comments on the Internet are basically normal. After all, no one of the two sides used small tricks to slander each other's movies when promoting them.

"Super 4" is because he doesn't like Xu Shi's movies at all, and Xu Shi doesn't want to use these methods.

Xu Shi didn't even do any promotion to support domestic movies. After all, this would instantly give people a feeling of being at a disadvantage. He felt that his movie didn't have to be bad in "Super 4", so he didn't want to use such means.

Xu Shi wanted to speak with his strength, and he was convinced no matter whether he won or lost in the end.

So Xu Shi has never been a businessman, even if he started a company.

Of course, there are also reasons why Xu Shi was able to speak in the movie, basically he had the greatest say.

If Xu Shi had little say, you can see if Yumi would make some small moves for the box office.

This summer season was instantly booked by these two movies. No matter how you don’t like Xu Shi’s movie, at least the name will be spread first.

As for some other movies of the same period, they sighed. Compared with these two movies, their movie promotion is basically about nothing.

Those who have the ability will change the schedule directly, while those who do not have the ability will have to accept their fate.

"Super 4" took the initiative to adjust the release time to the same day, and was actually advertising Xu Shi's movies in disguise. After all, in the eyes of many people, "Super 4" actually regarded Xu Shi as an opponent.

However, this effect was already expected by Mingyue Company, and they didn't care about this publicity at all.

With such a gimmick, when the box office of the movie far exceeds that of Xu Shi's movies, the return will be more, and the reputation and box office will increase again.

As for the fact that Xu Shi’s movies were surpassed by the box office?

They wouldn't even think about such things because there was no need to think about them. This was simply impossible. Why do you have to worry about this?

It doesn’t mean that the star lineup and IP bonus are the movies where the investment funds are far exceeding Xu Shi.

So no matter from which perspective, Xu Shi's movies were beaten to death and became a witness to their success.

By then, they will gain even greater results if they defeat Xu Shi's movie head-on.

Xu Shi has also followed him to promote the promotion these days, but the promotion is still a bit worse than the promotion of "Super 4".

First, the "superheroes" came to China to promote it, which attracted too many people's attention. Then Mingyue Film also made great efforts. In comparison, Xu Shi and the others were much worse in this regard.

In fact, Xu Shi has many movie stars, even more, after all, he has so many actors.

But after all, it is just a guest appearance, so they have no obligation to help him promote it, and compared with these international superstars, the level seems to be a little worse.

However, Xu Shi had a good personal relationship with some of them, and some people spontaneously helped him start publicity on Weibo, including Huang Bing.

"Ahem, I don't want to say anything about this movie, I just want to tell you that this movie is really exciting and exciting. I hope everyone is mentally prepared!

Anyway, I am planning to find more people to watch with me, otherwise I would be a little timid @Xu Shi alone."

Huang Bing actually wants to tell everyone that this movie is not a wonderful action movie, but it has a thriller flavor, at least that's how he feels it.

When he finished reading the script, he was nervous for several days, so he was reminding everyone.

However, his reminder did not work for everyone. Instead, he laughed at him for being timid and his fans began to flood the screen below.

Huang Bing didn't say much about these jokes about him, but just replied to a few fans, it would be best to see who was timid.

Huang Bing has a large number of fans, and they are all loyal fans. They don’t usually chase stars, but they still support Huang Bing’s movies very much.

So with Huang Bing's publicity, many of his fans expressed their support, after all, Huang Bing also made a guest appearance in it.

Lin Yuming also made some publicity for Xu Shi, not only promoting it on Weibo, but also put it on the variety show he participated in.

The main meaning is that I dare not participate in Xu Shi's filming, which is so scary.

Although his expression was exaggerated, it also had a very good publicity effect, and it was even more powerful than Huang Bing's publicity.

There is no way, a semi-traffic star like Lin Yuming has a very strong fan base, especially the fans' consumption ability is also very terrifying.

This is also the reason why many film companies like such actors. First, it is easy to control, but it is also fast to monetize, and third, it is strong ability to sell goods.

But these are actually just the side dishes in the front, and the real big dishes are still at the back.

After more than half a month left, Lanniu's publicity began to spread.

It was also from this time that Xu Shicai saw the true publicity capabilities of a large company.

In just less than a day, Lanniu's advertisements have been spread throughout all first-tier cities and most second- and third-tier cities.

Since the Blue Niu’s advertising campaign was bound to Xu Shi’s movie, Xu Shi’s movie was also promoted.

Especially when the Blue Niu special custom version appeared, Xu Shi's movie became hot discussion again.

At the same time, Xu Shi became the spokesperson of Lanniu in China and was promoted immediately, which once again added some popularity to the movie.

There is no way. Now Xu Shi and the movie are tied together, especially at such a moment, no one separates them.

Moreover, some people who are related overseas also quickly learned about Blue Bull's overseas publicity. For a moment, it seemed that the collision between the movie "The Matrix: Truman's World" and "Superhero IV" had already begun worldwide.

Because of the high popularity, the pre-sale of movies between the two parties was two weeks ahead of schedule.

When the pre-sale box office was opened, many ticketing websites were directly paralyzed, and there was no way, the audience's enthusiasm was too high.

The pre-sale box office of "Super 4" completely shocked everyone's attention, and it directly exceeded 500 million two days in advance, which directly broke the pre-sale record of Chinese movies and far exceeded the second place.

At this time, the pre-sale box office of "The Matrix: Truman's World" was only 100 million.

Although this result is already crazy, it has caused a stir in the film industry before.

However, against the backdrop of "Super 4", such results are not very good, especially the two are still fighting, which has led many people to start to sing about Xu Shi's movies.

After the movie is released, it can be foreseen that the box office of "Super 4" will definitely continue to increase, and Xu Shi's movie may decline.

Although the pre-sale of 100 million yuan is very high, as long as Xu Shi's movies do not have a box office of 1 billion yuan, then his cost will not be recovered, which is a loss.

In fact, the pre-sale box office of 100 million was far beyond everyone's expectations. Even Xu Shi couldn't help but be excited for a while, but he quickly calmed down. After all, there was an existence that had exceeded 500 million two days ago.

However, this 100 million box office has given Xu Shi plenty of confidence. He believes that his movie has a very strong potential, but only he has this confidence.

Time passed in the propaganda war between the two sides, and it slowly came on June 26th, which was also the day of its release. At the same time, Xu Shi also invited some film critics and reporters to attend the premiere, just like last time.

Of course, Xu Shi also drew some fans on Weibo and short videos to participate, which is a benefit.

This time, Xu Shi put the premiere on the same day as the release, and he didn't waste much time. The same is true for "Super 4".

This day, Xu Shi's family came to participate like last time, both of Zhao Xiaoqing, who had not had summer vacation yet, or her second sister who went to work.
To be continued...