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Chapter 110 Jinling Daily was founded

"Selling newspapers, selling newspapers, the first issue of Jinling Daily, eight pages, only costs one copper!"

"Selling newspapers, imperial affairs, Qinhuai romance, rural affairs, poetry and novels, all in Jinling Daily!"

"Selling newspapers, the editorial department of Jinling Daily has issued an announcement, welcoming talents and beautiful ladies from all walks of life to submit articles to this newspaper. Once they are used, the manuscript fee will be reduced!"

On October 1, 1607, dozens of teenage children, wearing uniforms and carrying uniform satchels, suddenly appeared in various streets and alleys of Nanjing...

The newspaper that Zhu Youdong had been planning for a long time was launched, registered as "Jinling Daily", and finally came out.

Of course Zhang Yicheng, the top pick, is the editor-in-chief, but at this time, this editor-in-chief is more of a nominal person, and the actual person behind the scenes must be Zhu Youdong, a time traveler who has never eaten pork but has seen many pigs running around.

Due to the printing technology and paper production technology of this era, each issue of Jinling Daily at this time was only two pages of A2 paper, with a total of eight pages in four sections.

According to the experience of later generations, the first and second pages are of course the important events of the imperial court and local political news. For Zhu Youdong, the emperor's grandson, the source of information is not very convenient. Just showing something under the fingers is enough to satisfy the people on the street.

Interest in politics.

The third edition is a fixed and concise general history of China. Of course, a lot of Zhu Youdong's private information has been added to it. For example, when talking about the Spring and Autumn Period when a hundred schools of thought contended, it will naturally use obscure writing methods to guide readers or listeners to think. In short, quietly lift

Mohism and Legalism simultaneously reinterpreted Confucius and Mencius' remarks: repaying evil with kindness must be a top priority. The saying that people can be guided by it must also be reinterpreted.

Of course, this is the first issue, so today's page is mainly about Pangu's creation of the world - at least for now, it will not arouse the resentment of the gentry and Taoists.

The fourth edition is an introduction to world geography and history.

The Ming Dynasty was not good at all, but one thing was much better than the Qing Dynasty in later generations: whether they were officials, gentry, or ordinary people, their thoughts may be conservative, but they were definitely not closed-minded. Therefore, Zhu Youdong wrote in the fourth chapter of the first issue

On the board, the world map of later generations is directly hung up! Of course, in this version of the world map, in addition to the Ming Dynasty still being in the center of the world, the territory of the Ming Dynasty is also different from that of later generations: all the Xuanweisi and other things are counted as the Ming Dynasty

Territory - In this way, the Ming Dynasty's territory in the northeast extended directly beyond the Outer Xing'an Mountains, and its territory in the southwest extended to the east coast of the Indian Ocean.

The first four pages are all a bit more high-end. People who are interested in these four pages are often rich, leisurely and educated people. And such people do not exceed 10% in today's Ming Dynasty. As a determined person, you must rely on newspapers

The person who controls the public opinion of the entire Ming Dynasty, Zhu Youdong must make ordinary people interested in this newspaper - as long as you are interested, I can export my values ​​​​to you.

Therefore, the fifth edition is a novel. This edition of the first issue is the first few chapters of "The Legend of the Condor Heroes" published directly by the literary copywriter Zhu Youdong under the name "Wang Dong" - in fact, let alone that he has passed through it for so many years, even if he has

Before time travel, he couldn't memorize anything about the Condor Shooting. In fact, he could only provide a rough outline of the story, and then Zhang Yicheng led a group of scholars from Fangshan School to polish it.

In short, in the context of the war against the Jiannu slaves that will be launched in the near future, Condor Shooting is the most suitable for the situation. As for "Dragon Babu" which advocates national reconciliation, it can be published after the Jiannu slaves are conquered.

However, the novel is still not vulgar enough! So in the sixth edition, the shameless Zhu Youdong went directly to the special section of "Qinhuai Romance". It introduced all the top names in Yingtian Mansion and its surrounding Qinlou Chu Pavilion - the number one scholar who was good at calligraphy and painting.

His Royal Highness the Emperor Taisun drew pictures of ladies partly through inducement and partly through coercion...

The seventh edition is the Poetry Commentary Edition. This edition directly explains in vernacular: This edition is about making friends through literature. Everyone is welcome to submit manuscripts! Once the manuscript is selected, in addition to publishing the author's name and place of origin in detail, a certain writing fee will also be provided. Regardless of the length of the poem,

, two cents for a poem. Once selected for a commentary novel or something like that, two cents for every thousand words.

In this edition of the first issue, in addition to publishing poems by Zhuangyuan Lang and some teachers from Fangshan School, Zhu Youdong once again took advantage of his literary copywriting skills to shock other literati and directly published a song called "If Life Is Just Like the First Meeting".

Come on! I don’t believe it, you literati won’t get excited when you see this page.

Page 8, Advertising.

This edition of the first issue is a full-page advertisement for the glasses of Fangshan Optical Laboratory. The time traveler, who has been educated many times by the copywriting of many advertisers in later generations, personally wrote the advertising slogan for Fangshan brand glasses: With

With it, I can see all the true images clearly again!

Then in the blank part of this page, Zhu Youdong also very considerately made a list of the advertising fees for this page: a single full-page advertisement, five hundred taels of silver per issue, and three consecutive issues, one thousand taels. And then half

Edition, quarter edition, even tofu cubes, etc. The prices are listed in detail.

Of course, for the literati of the Ming Dynasty, these eight pages were certainly shocking enough. But what shocked them the most was that Zhu Youdong made a routine on the front page of this issue. This routine introduced is commonly used in modern society.

Punctuation!

For the entire first issue, Zhu Youdong asked Zhang Yicheng to arrange for manpower to print 100,000 copies!

"Your Highness, is printing one hundred thousand copies too much at once? You need to know that these newsboys come to us to pick up newspapers at no cost. In other words, in addition to future advertising revenue, we will lose as much as we print. Your Highness

What we have to do in the future will cost a lot of money. If we owe too much on this matter, I..."

"Haha, don't worry, Mr. Zhang. Let me ask you, how much money have you spent since we started preparing this newspaper in the first half of this year?"

"Recruiting workers, preparing ink and paper, stereotypes, and venues... As of today, a total of seventeen thousand taels have been spent."

"Hahahaha, how much is it after deducting things like the site, buildings, equipment, and workers' housing expenses?"

"More than twelve thousand taels."

"Well, what if we also cross out the part allocated to the Jin Yiwei and the Yangtze River Navy?"

"This one seems to be less than five thousand taels."

"What if we remove the subsidies generated by calling in the scholars from Fangshan School to help in the early stage? What if we remove the custom-made clothes and bags for these newsboys? What if we remove the cost of millions of sheets of special newspaper paper that we prepared in advance?"

"After calculating this, we still have to lose about 200 taels of silver every day, which is still 6,000 taels a month."

"This is nothing. Didn't I allocate 100,000 taels of silver to you in the first issue? I firmly believe that before the 100,000 taels are spent, Jinling Daily will not only stop losing money, but will make some money.

Woolen cloth."

"Your Highness is so confident?"

How could he not be sure? Relying on the great responsibility of the Emperor Taisun to guard Nanjing, Zhu Youdong can directly issue an order to have a newspaper reading board at the entrance of all government offices in the southern provinces. If not, His Highness the Emperor Taisun will come to you in person.

Yamen inspection work!

Relying on the Jin Yiwei, all catering and entertainment venues in the four Jiangnan provinces must have "Jinling Daily", otherwise the Jin Yiwei will come to smash and loot, uh, no, it is to inspect work related to national security.

Relying on the Yangtze River Navy, the spread of this newspaper will become extremely fast. Outside the four provinces south of the Yangtze River, along the Grand Canal, and even Sichuan in the upper reaches of the Yangtze River will be affected by radiation.

If you control the open space outside the government office, the legitimacy and credibility of the newspaper will be relied on. If you control the entertainment venues, the population that each newspaper can influence will increase exponentially. If you control the logistics channels, the spread of the newspaper will increase exponentially.

The scope is only getting wider...

How could a savvy businessman not see the huge business opportunities here? How could he think that a special advertising page worth 500 taels of silver is expensive?
Chapter completed!
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