Friday, March 6, 2015;

Just after the Lantern Festival, Aunt Qin sent a message on her official WeChat account;

It’s unexpected yet reasonable.

"Dear friends, in order to satisfy more users' pursuit of convenient life, Qin Aunt Group will start from today to develop in five regions: Jin Province, Qin Province, Henan, Hubei, and Qingdao, Shandong Province";

“Aunt Qin’s shared bicycles will invest no less than 200,000 bicycles in various regions to meet the local people’s needs for the last mile”;

"Aunt Qin's shared power bank has also been launched locally. Merchants in need can log on to our official website to apply. No deposit, installation fees and other fees are required."

"Qin Yue and Qin Pao are holding offline activities locally, please check the official website for details";

"Aunt Qin's store, Aunt Qin's online vegetable sales, and Aunt Qin's takeout will hold a joint event. Whether you buy food in Aunt Qin's store or online, you will have the opportunity to get coupons for Aunt Qin's takeout, with a minimum discount of 10% off";

"If a merchant recommends a merchant to join our Aunt Qin takeout service, he will be given Aunt Qin's takeout traffic support for half a day, and so on";

"Users recommend users to register for Aunt Qin's takeout and enjoy 10% cash rebate for the recommended person's first three purchases, up to a maximum of 20 yuan. This cash rebate will be issued to the referrer's account in the form of consumption coupons";

“For more specific activities, please log on to Aunt Qin’s official website to inquire”;

"Also: Aunt Qin's takeaway welcomes more service providers to join, and various welfare policies are waiting for you."

Just after the Lantern Festival, Aunt Qin had already begun the charge and fired the first shot towards the north.

Everyone is waiting for Aunt Qin’s action;

I thought it would be announced on the eighth day of the Lunar New Year, but the market seemed quiet. Except for the local people who felt that Aunt Qin shared more bicycles, nothing else seemed to have changed.

Sure enough, Aunt Qin is very honest, even though she is late, she is here.

"Aunt Qin has launched a charge, let's see how the Charming Group responds";

"Aunt Qin's takeout activity doesn't feel very powerful. I thought we in Chang'an would be able to get free takeout, but it seems I thought too much";

"By the way, Aunt Qin's development in the north this time was full of momentum in the early stage, but the policies she came out with felt a bit conservative";

"Everyone, go and take a look. Mei Tuan, Qiandu Takeaway and Hungry Bar have also made announcements";

…

The people who eat melons are extremely excited. Aunt Qin enters the north, which is the beginning of competition;

As for the intensity of the activity, it doesn’t matter;

Anyway, many people are not in these places. Even if they eat takeout for free, it is impossible for them to go there just for free takeout.

Meituan Takeout: "In order to meet the needs of more users, Meituan Takeaway, Qiandu Takeaway, and Hungry Bar jointly invested to establish a Yunnan-Guizhou branch to vigorously develop the takeout business in Yunnan and Guizhou. New users will receive a 50% discount on their first order, and a 50% discount on their second order.

40% off for the first order, 30% off for the third order, and so on. Thank you for your attention to us."

Hungry Bar: "Hungry Bar, Meituan Waimai and Qiandu Waimai jointly established the Yunnan-Guizhou branch to serve users in Yunnan and Guizhou and provide them with a better dining experience";

Qiandu Waimai: "Qiandu Waimai, Meituan Waimai, and Hungry Bar jointly established a Yunnan-Guizhou branch to provide better services to users in Yunnan and Guizhou."

"Now there is a good show to watch. Aunt Qin is going north, and Mei Tuan Takeaway and them are going south";

"In my opinion, Aunt Qin still has the courage to go directly to four provinces and one region, which is much better than Mei Tuan and others choosing economically underdeveloped areas like Yunnan and Guizhou."

"Upstairs, can you please talk to me carefully? How come we in Yunnan and Guizhou have offended you?"

"Haha, the region is dark";

"Meituan's takeout is still great, it's 50% off. What kind of takeout activities does Aunt Qin have? She's full of family spirit."

…

This time, Aunt Qin has her first confrontation with the Meituan Takeout, Qiandu Takeaway, and Hungry Bar alliances;

However, there is no direct confrontation;

Aunt Qin did not engage in a price war with Mei Tuan and the others in Yunnan and Guizhou. Similarly, Mei Tuan and the others engaged in a price war in the four provinces and one region developed by Aunt Qin;

Because everyone knows that the first confrontation, if it is a decisive battle, is not good for anyone.

At this time, Gan Jiawei and the others who were in the video conference were having a very heated discussion;

They had already discussed it before. Once Aunt Qin announced her plans to develop in the north, the three of them would join forces and develop directly in the south;

This is why the three families announced their actions at the same time after Aunt Qin released her official WeChat account;

Don’t lose your momentum!

But after studying Aunt Qin's activities, they realized that they had used too much force;

Aunt Qin’s activities are both online and offline, but the activities are not very intensive;

Although it is not big, it still has certain advantages compared to Qiandu Waimai and Mei Tuan Waimai who returned to their previous policy after non-competition;

If they follow Aunt Qin's policy, their funds will be consumed in advance;

If you don't follow, then Aunt Qin's development of these areas will be smooth sailing.

They are discussing whether to cancel the 50% off policy for first orders in Yunnan and Guizhou?

They all know that Yunnan and Guizhou are just to slow down Aunt Qin and lower Aunt Qin's morale, not to truly develop Yunnan and Guizhou, because even if they spend a lot of money to develop it, they will not be able to hold it back later.

"General Secretary, I think there is no need to cancel it. Although our main goal is not Yunnan and Guizhou, if we can win it, it is not a bad thing."

"Besides, we haven't sent many service providers to these two areas. In other words, even if users want to make money, it's just an idea and there is no way to implement it."

"Especially, our policy has just been released. If it is canceled in the near future, it will make the outside world question our strength."

Gong Zhenbing expressed his thoughts. It was he who proposed the idea of ​​three companies forming one enterprise to develop in the south;

I just didn’t expect that Aunt Qin’s policy of developing to the north would be so conservative;

Give them the urge to shoot flies with a cannon.

"Yes, I think what we need to consider now is that Aunt Qin's policies in these four provinces and one region are so conservative. What should we do?"

"Aunt Qin's policies are so conservative, which makes me even more worried";

"If Aunt Qin had drawn her bowstring full from the beginning, we would only need to deal with the first wave to make Aunt Qin's morale decline, but now, Aunt Qin still has a lot of policy space";

"I feel that as long as we dare to engage in price wars in these five places, Aunt Qin is likely to treat these five places as battlefields and continue to use this policy to consume all our funds here";

"You know, Aunt Qin's southern region is basically as stable as Mount Tai. In the northern region, except for Aunt Qin's takeout, all other Aunt Qin's businesses have penetrated here";

"We cannot fight a protracted war."

Zhang Xuhao was also one of the top two at this time;

It was originally thought that Aunt Qin's development in the north would be fully expanded. In this case, they would have a response strategy; now, Aunt Qin is only active in these four provinces and one region, and the public opinion is very powerful. Compared with the entire north,

These five places are not that impressive;

This is what makes them extremely uncomfortable;

If you want to fight Aunt Qin head-on, you can't do it;

If she wants to fight a price war, it would be better if Aunt Qin accepts the challenge;

If we don't fight, we can really drag the three of them to death in these areas;

There are four provinces and one region, and there are a lot of orders every day. If everyone loses in the price war, it doesn't matter, there are investors anyway;

But if you lose a lot, your competitors will lose less or less. If this goes on for a long time, you will be dragged to death.

This is a bright card, everyone can feel it, but they just don’t know how to resolve it.

"Mr. Zhang, Mr. Gong, I actually have an idea. The three of us are in Yunnan and Guizhou. We are pretending to be real. We originally planned to attack the east and the west. If Aunt Qin ignores it or the policy is not strong, we will directly take over these two places.

";

"Once we really win the takeout market in these two places, we can definitely promote online food sales in these two places and completely break the monopoly of Aunt Qin's store and Aunt Qin's takeout online and offline combination";

"Even if we can't benefit from the four provinces and one area developed by Aunt Qin, we have also won the two provinces of Yunnan and Guizhou, so it is not actually a loss."

"Also, we must step up the pace of developing online vegetable sales in other parts of the north. Only in this way can we help merchants get rid of their dependence on Aunt Qin's stores in the future competition with Aunt Qin Group."

The three cobblers are as good as Zhuge Liang, not to mention that all three of them are very intelligent, and the sparks produced by the collision of their brains are truly extraordinary.

"I think what Mr. Gan said makes sense, and what is true should be false and what is true is false";

"If Aunt Qin competes with us in Yunnan and Guizhou, it will inevitably distract their energy and slow down their pace";

"If there is no competition between Yunnan and Guizhou, it would not be a bad idea for us to win directly";

As for developing online vegetable sales, this is easy to say, but it is extremely difficult to actually do it;

Supply chain, front warehouse, distribution, distribution, etc., for them, they need to start from scratch;

For Aunt Qin, these are all ready-made.

…

"Mr. Wu, the fight is about to begin";

Zhao Hui rushed to Wu Yuanfang's office in a hurry. The Lantern Festival had just passed, and Aunt Qin and Mei Tuan were sparkling and lightning all the way;

In particular, both sides have spoken out through their respective official channels. The next step is to look at the strength and tactics of both sides.

"Old Zhao, I find that you are becoming less and less calm. Aunt Qin decided to go north last year, but isn't it just starting now? There will still be competition in the future."
To be continued...