"Didi, what the hell is this?"

"Didi coupons, what are you doing?"

"Take a taxi with Didi and enjoy a 50% discount for a limited time";

"Can anyone tell me what the hell is Didi?"

"Has Aunt Qin's app also fallen into depravity? You have started advertising"?

...

Friday, May 30th, and tomorrow is the Dragon Boat Festival holiday;

Originally, Aunt Qin’s popularity was not particularly high in May. Except for the 2.5 billion yuan arriving at the beginning of the month and spending all of it within a year, and Aunt Qin’s agricultural welfare fund was on the hot search, the rest of the time was relatively calm;

Not many people know about Ma Yibo’s 3 billion loan funds;

Everyone who knows knows it, but people who don’t know it don’t know it;

After all, this 3 billion yuan of funds is not used for Aunt Qin's development.

I originally thought that the day before the Dragon Boat Festival holiday would end in this dull way;

But who would have thought that Aunt Qin suddenly made another big move;

Moreover, it was still so unexpected.

Users who are used to reading novels with Qin Yue novels, open the Qin Yue novel app today, and as they watched, familiar advertisements came out again. Unlike the past downloading game apps or purchasing product links, this time it was a coupon

Many people clicked in out of curiosity or saw the exaggerated words that they didn’t have to pay for taking a taxi;

I couldn't help but say a word appeared in many people's heads: "What the hell is Didi? Take a taxi"?

After all, Didi was only in the North China region before, and South China was not open, so it is reasonable for many people not to know;

Of course, there are also some people who often do business, who are sensitive to external information or have used it, and happily received this coupon.

Yes, in Qin Yue's novels, as long as the IP is from five places: Yangcheng, Pengcheng, Wancheng, Foshan and Huizhou, as long as the Qin Yue's novel is opened, the advertisements in it will automatically become Didi's coupons.

The same is true for Qinpao app. As long as people with IP in these five cities open Qinpao app, dynamic advertisements will appear, and this dynamic advertisement is Didi coupons.

If Qin Yue’s novels and Qin Pao’s advertisements have already made Didi circulate in South China, then the advertisements of Qin Auntie app make Didi directly become a hot topic today;

Yes, the Qin Auntie app advertises Didi not the kind of open-screen advertisements or homepage advertisements, but a prize drawing page pops up after the user places an order and pays the payment;

You know, Aunt Qin did not have such an operation before;

The first time a lottery page appears, most people will click on it when they see this situation;

This point is open, and there are different Didi taxi coupons available at random;

Some are free coupons, some are 10% off coupons, some are 20% off, etc., and the lowest is 50% off coupons;

How many users are there in the Qin Aunt Qin app?

There is a 20 million order volume every day, even if only half of the people discuss it, it is a 10 million discussion topic;

You should know that most of the people who use Aunt Qin to order takeout are young people, and young people are the main force of the Internet;

So, a strange phenomenon appeared on the hot search on Weibo;

Top search list: "Aunt Qin's takeaway actually started advertising"?

The second hot search list: "What does Didi coupons do?"

...

"Haha, I knew that Aunt Qin couldn't stand the takeaway, so she started advertising. However, I like this advertisement, and I have free ride coupons";

"There is an advertisement for Aunt Qin app? Why didn't I see it?"

“Yes, I didn’t see it either”;

"My one has it. After paying the payment, a red envelope page pops up";

"There are pictures and the truth, I don't have it";

"Is it divided into places?"

...

The comments on the top of the hot search list are varied;

There are all things you say, some believe it, and some doubt it.

There are also many comments on the second one of the hot search list, most of which are happy;

"I got the free coupon. I'm on the Dragon Boat Festival holiday tomorrow. I just went out, so I used Didi to call a taxi. I hope I'll have a pleasant ride";

"Owner, if you are greedy for small gains, don't use it. Just give me the free coupon, I'll help you experience it";

"I got a 30% discount coupon. Compared with you for free, I feel like I'm wrong with 100 million yuan";

...

Looking at the hot searches on Weibo, Cheng Wei and Liu Qingqing were filled with joy;

Yes, this time we cooperated with Aunt Qin was a topic raised when Ma Yibo participated in their Didi financing last time. In principle, Ma Yibo has also agreed;

Afterwards, relevant representatives from both sides negotiated on how to cooperate. At the same time, Didi also sent a business team to develop the Yangcheng market first;

Otherwise, if you have a good cooperation with Aunt Qin, if you have users and no cars, that would be a joke.

After half a month of negotiation, coupled with Aunt Qin's status in Guangdong Province, as long as it is a registered user through Aunt Qin's sharing, register a user, Didi will give Aunt Qin 25 yuan per person and give the user the corresponding coupon;

It's so simple and rough. It costs 25 yuan to develop a user and also gives users coupons.

Originally, Ma Yibo was not very satisfied with this result;

You should know that after Didi went south in the last life, in order to develop the market, it almost developed a merchant and gave 40 red envelopes to recommenders;

Of course, the personal recommendations in the previous life were just red envelope coupons, which means you can only use them by car. If you don’t take a taxi, it is equivalent to a string of numbers;

Now, you will give 25 yuan directly with real money and silver;

Considering that Didi's current journey south is more than a year earlier than the previous life and is not as large as the previous life when she went south, Ma Yibo reluctantly agreed;

The most important thing is that this event seems to have helped Didi, but also helped Aunt Qin;

If Aunt Qin operates well, she can treat this as a benefit to users. Not only will the user not be disgusted, but she will trust more;

Just imagine, would you rather not be willing to give you benefits?

"Mr. Liu, I think we can issue an announcement to officially announce that we will go south";

"Now, Aunt Qin's advertising effect has come out. Let's work harder. It is very likely that this time we will lay a solid user base in the south."

"And, I believe that Aunt Qin will not let go of the popularity of this topic, and will also increase their popularity";

Cheng Wei saw that Weibo's popularity has increased sharply, and he is already the second in the hot search list, with countless comments and comments;

At this time, their company issued an announcement, which was to add fuel to the fire and directly increase the popularity;

Didn't notice that Aunt Qin has not issued an announcement yet?

They all want to use "tap water" to warm up the topic first, and then add a fire and burn it completely.

Didi’s official Weibo: “Thank you for your attention to our company. Our company is the first Internet ride-hailing platform in the country and the largest and most users of the Internet ride-hailing platform”;

"About the topics on hot searches, our company has indeed opened five areas: Yangcheng, Pengcheng, Guancheng, Foshan and Huizhou. You can register and receive coupons and use them directly when taking a taxi";

"At the same time, in order to give back to users, we Didi will receive 3,000 free taxi coupons in the app every day during the Dragon Boat Festival."

"At the same time, everyone will also be given a taxi coupon of 50 yuan";

"Looking forward to our Didi, we can bring convenience to everyone's Dragon Boat Festival travel, thank you."

Once Didi’s announcement was issued, it immediately attracted many people to watch;

Originally, Didi’s hot searches were already the second place, but now it is the main announcement. Who doesn’t want to take a look?

"I heard of Didi for the first time, but I believe Aunt Qin, so I registered and downloaded it. I will take a taxi home after get off work later."

“Take a taxi to experience it at night”;

"Can you have more activities like this?"

"Do you look down on us, Qingyuan? Why do we have five cities in Guangdong Province, but we are not as good as Qingyuan?"

"We Chaoshan expressed dissatisfaction."

...

The popularity on the Internet continues, and the lively shop of Aunt Qin's shop is not diminished;

This time, Aunt Qin and Didi cooperated not only to earn Didi's advertising fees, but also to benefit front-line employees of Aunt Qin's store;

Yes, as long as you go to the Qin Auntie shop in these five cities, each store has its own exclusive recommendation registration code;

Once you register through the exclusive registration code of this store, you will receive a reward of 20 yuan for each person who registers;

As for why we should use stores as units instead of individuals as units, the purpose is very simple, to prevent employees of the same store from making trouble because of competing for users;

In addition, the current assessment of Aunt Qin’s shop is basically based on the store as a group. The purpose of this is very simple, which is to increase the cohesion of small groups;
To be continued...