The capital, the headquarters of the Guituan Group, and the faces of several people were solemn;

There were five people in the conference room, including Wang Xing, the founder of Meituan, Zhao Youwei, the head of Meituan Takeout, and three of them were the main leaders of Meituan Takeout.

They gathered together for a meeting mainly because of Aunt Qin.

Yes, it’s because of Aunt Qin.

Aunt Qin is so popular that even if they don’t care, they just want to calm down and do things;

In addition, there is business competition, so it is even more impossible not to care about it.

Aunt Qin spent money to develop in Guangdong Province in the past two months, and they all saw it;

For Meituan Takeout, they also spent money to seize the market in North China;

Based on Meituan Group Purchase, Meituan Takeaway wants to develop, it is much faster than Aunt Qin, a merchant who has no foundation, and of course, it saves a lot of money;

During this period, Gu Shi, which is close to the capital, has been occupied by Meituan Takeout, and now, they have also entered Jizhou;

Shijiazhuang, capital of Jizhou Province;

Jizhou is located in North China, north of Zhanghe River, facing the Bohai Sea in the east, surrounded by Beijing and Tianjin in the inner circle, Taihang Mountains in the west, Yanshan Mountains in the north, and Zhangbei Plateau to the north, which can be said to be a place that military strategists must fight for;

In addition, Jizhou is very close to the capital, so it has become their second key development area;

Of course, their development is like Aunt Qin, which starts from the economic and population provincial capitals and sub-provincial capitals, and slowly spreads to the surrounding areas.

Good results and progress is relatively smooth.

They were very happy that they just saw a news article, no, to be precise, an advertisement;

Yes, it's advertising;

This advertisement made everyone in Meituan feel heavy.

This advertisement is very simple, it is the advertisement of Changhe and Sasha;

They are not worried about Aunt Qin's advertising, because they also have a charm group;

Perhaps because you are an opponent, you will have a lot of attention.

Some people say that what understands you the most is not your relatives or friends, but your competitors;

Undoubtedly, Aunt Qin is already the biggest competitor of the Meituan Group, and the Hungry Being in the Magic City is second.

Meituan and the others didn't know about Aunt Qin's advertisement;

After all, the video advertisements of Aunt Qin’s takeaway and Aunt Qin’s store are all based on IP, and are only for several other cities that Aunt Qin is preparing to develop in Guangdong Province and South China;

The Meituan, who is in the capital, cannot receive news about this;

Especially, Aunt Qin’s Qin Run is already popular enough today;

Under the dual action of Aunt Qin’s official Weibo account and the founder of Aunt Qin, coupled with the other big shots, Qin Pao quickly became popular;

Although, they still don’t know where Aunt Qin wants to play?

If a vegetable seller, then you can open a store and sell vegetables well. What kind of takeaway group purchases are you going to do?

Well, after getting a group purchase of takeout, it is related to catering vegetables, so everyone can understand it.

But now, Aunt Qin has created such a running app, which is simply unmatched;

Many people are more confused about this;

Many people think that Ma Yibo, the founder of Aunt Qin, is already a little arrogant?

There is a stick in the east and a hammer in the west;

If this continues, the huge business will make Aunt Qin’s organizational structure become bloated and eventually be dragged down;

There are countless examples of this kind. You can do whatever you see to make money. There is no so-called ecological chain or so-called core competitiveness. Such companies may be popular and can make some money, but they cannot last long;

At this moment, Aunt Qin showed this feeling to many people.

Perhaps it was a competitor, or perhaps it was a study of Ma Yibo, and Wang Xing always felt that Aunt Qin's step was very meaningful;

But I can't guess what the deep meaning is;

If you can't figure it out, think about it slowly in the future.

At present, there is a big thing that needs them to consider.

That’s right, this big thing was discovered by Wang Xing after reading the news about Aunt Qin and relying on his extraordinary eyesight and keen sense of business;

Yes, when many people post the advertisement of Aunt Qin’s takeout to their Moments or social accounts, it is beyond the control of Aunt Qin;

When placing advertisements, you can serve them according to your needs, but after the user forwards it, it becomes a nationwide one;

An investor in Meituan, who also intends to invest in Aunt Qin, happened to live in Yangcheng. When he saw the advertisement, he originally planned to pass by directly;

But thinking that this is Aunt Qin’s advertisement, and I want to invest, I must have a comprehensive understanding of Aunt Qin;

After reading it, no abnormalities were found;

After all, he also downloaded Aunt Qin’s app, and he also knew exactly what the content in Aunt Qin’s app was;

Of course, this clearly refers to the fact that it has been used for a week or two;

For him, takeout and group buying will only waste his time and affect his pursuit of quality of life;

Order takeaway, it doesn't exist;

Group buying is even more impossible.

However, after all, I am an investor in Meituan, so I sent this advertisement to me Wang Xing. Only by knowing myself and your enemy can you win a hundred battles.

Wang Xing, who focuses on group buying and takeaway, must have a clearer understanding of these business formats than investors.

After reading the advertisement, Wang Xing discovered the clue;

The second time, I looked carefully and found out that they had already made it clear about takeout and group purchases;

They don’t care about Qin Pao and Qin Yue’s novels in Aunt Qin’s new function. In their opinion, this is simply a chess move;

It will only distract them from doing things.

The original ordinary advertisement, at least in Wang Xing's opinion, is not good or bad;

When he saw that Aunt Qin’s takeaway staff delivered takeaway to the user, Wang Xing knew where there was a problem;

Yes, it's here.

In the past, Aunt Qin delivered food delivery by herself, but of course, they were the same as Meituan and Erebar. They only provided a platform for order reception, and the delivery of food was done by the merchants themselves;

Now, the people who deliver meals to users are different. It is not as simple as merchants wearing only Aunt Qin’s takeaway vest;

The tops, pants, and helmets are obviously all clothes belonging to Aunt Qin;

Perhaps, this is just to cater to the advertising effect;

But for Wang Xing and the others, they have also realized the seriousness of the problem;

If it is just to cater to the advertising effect, then nothing is going to happen;

But if it is indeed Aunt Qin’s delivery staff, then the problem will be big.

The most important thing about takeaway is the delivery process. Now, this delivery process is in the hands of merchants, and as the platform, they can only supervise;

After receiving a user complaint, you can only discuss it with the merchant;

If it is replaced by their platform, the control will be very strong.

But if you want to have your own delivery team, the expenses will undoubtedly be very huge, so big that they can't afford it.

"Old Zhao, what do you think about the delivery matter in Aunt Qin's advertisement?"

Wang Xing also rubbed his temples. Aunt Qin is so good at doing things;

The most important thing is to dare to others first.

"Mr. Wang, I think this is probably done specifically to cater to advertising shooting";

"Of course, even if they have their own delivery team, they are only small-scale and are only possible in some particularly prosperous places";

"After all, the labor cost of delivering food is very huge. No matter which platform it is, it cannot support such a large personnel expenditure."

Although Zhao Youwei said so, he was also very anxious inside;

You know, he is personally responsible for Meituan Takeout.

"I have inquired about Aunt Qin's current business and probably guessed Aunt Qin's development ideas";

"Now Aunt Qin is already in a prosperous place in Guangdong Province. Aunt Qin sells vegetables in stores and also delivers vegetables to merchants who have already settled in Aunt Qin's takeaway and Aunt Qin's group purchases. That is to say, most of the vegetables made by merchants every day come from Aunt Qin. After that, some of the dishes they cook will be sold through Aunt Qin's takeaway and Aunt Qin's group purchases."

"It seems very simple, but it basically monopolizes the independence of merchants";

"The merchant's dishes are supplied by Aunt Qin, and the merchant's dishes are sold by Aunt Qin, and the merchant's customers are also coming through Aunt Qin. Under this complete closed loop, the merchant will become Aunt Qin's processing factory";

"In the future, with the development of Aunt Qin, merchants' voice among Aunt Qin will become less and less."

"Once they leave Aunt Qin, they will have no vegetables to buy. At least in a short period of time, it will be a problem because the previous supply chain system has been broken";

"Once they leave Aunt Qin, they will not be able to operate it while there are Aunt Qin merchants around them, because Aunt Qin is their biggest sales channel";
To be continued...