Chapter 447: Spring of Lin Wen and Zhou Hao
"Lao Lin, do you plan to open 5 stores at once"?
"Old Zhou, we have to keep up with Mr. Ma. There are now 80 Aunt Qin's shops, and we only have two of them, and there are only 7 more than 5."
"Lao Lin, we are not as rich as Mr. Ma. According to our funds, we can open at most three more companies now";
...
That's right, the speaker is the two founders of the beautiful family who dared to touch the tiger's beard at the south gate of Yike City, Lin Wen and Zhou Hao;
Since receiving the 1 million investment from Ma Yibo and the fact that Aunt Qin did not adopt a price war to suppress it, Meihao's family has taken root at the south gate of Yike City under the operation of Lin Wen;
Although the profit is not as high as Aunt Qin's store at the beginning of monopolizing the south gate of Yike City, Meihao's profit is not much worse than Aunt Qin's store at the south gate of Yike City today;
This is mainly due to Lin Wen’s differentiated marketing strategy: “Home delivery and increasing seafood categories”;
Yes, it is precisely this differentiated competition that allows Meihao Home to gain a foothold at the south gate of Yike City and compete with Aunt Qin.
Of course, Qiu Feng also found a competitive path that suited him in the competition with Lin Wenmei’s beautiful family, and at the same time reported this matter to the company, becoming another competitive path for Aunt Qin;
In fact, it was very simple. When Qiu Feng was in charge of Aunt Qin Yike Chengnan Store, in the competition for a beautiful home, Aunt Qin's business was declining in the first week;
After all, when the prices of two stores with similar decorations are not much different, Aunt Qin is divided by Meihao's family;
Especially Meihaojia took advantage of the seafood advantage that Aunt Qin did not have and left some customers who belonged to Meihaojia.
As the store manager of Qin Aunt Qin’s south gate, you can imagine the impact that Qiu Feng was exposed;
However, when Ma Yibo asked not to adopt price competition, he could only find another way;
Not to mention, when people are forced into desperate situations, the potential they burst out is infinite;
Qiu Feng found a way that suits Aunt Qin and also a way that suits the entire Qin Madam shop.
In fact, it is also very simple. Aunt Qin’s store is expanding rapidly, and the number of new recruits is huge. The front-line interns recruited by Qiu Feng is regarded as the main force in delivering goods to the door;
At least, each store needs an internship, so that the number of employees of Meihaojia is the same as that of Meihaojia. Then, the replacement delivery of Meihaojia can basically fill the gap;
Secondly, regarding seafood, Aunt Qin’s store has no place to prepare, but it can accept user reservations;
Yes, it can be said to be the earliest prototype of group buying;
In this way, Qiu Feng's two measures have also alleviated the loss of customers in the store he is responsible for, and even gradually made a good change;
After Wang Lifen discovered this change and asked about Qiu Feng's measures, combined with many opinions, Qiu Feng's two methods were promoted and used throughout the Qin Auntie store.
Although the performance of the store Qiu Feng is responsible for is stable, it can only maintain that balance;
Meihaojia attracted traffic with the advantages of seafood and tore off a piece of meat from Aunt Qin's store;
Half a month after the establishment of the first store of Meihaojia, Meihaojia’s second store was also put on the agenda;
One month after the opening of the first store of Meihaojia, Meihaojia's second store opened in Greentown next to it;
Continue to compete with Aunt Qin.
Now, Lin Wen is no longer satisfied with the speed of opening stores one by one. Instead, he has to benchmark Aunt Qin and develop on the agenda;
This is why Lin Wen said to Zhou Hao that he wanted to open five more stores at once.
Yes, Lin Wen was stimulated by Ma Yibo. During this period, Lin Wen was full of expectations for the beautiful family, especially tearing a piece of meat from Aunt Qin's mouth, which made him feel more confident;
But he forgot that his situation was completely different from Aunt Qin's situation;
Aunt Qin is Ma Yibo's biological son, and Meihao's family is at most half a godson;
Can these two be the same as the treatment of the biological son and the attitude of half of the godson?
After Ma Yibo invested in Meihao Home, he never paid attention to Meihao Home again.
Yes, don’t look at Meihao’s home at the south gate of Yike City, except for the first time, Ma Yibo has not deliberately inquired about it since then, let alone anything else;
As Ma Yibo said before, it doesn’t matter if a beautiful family can develop the best, but it doesn’t matter if it can’t develop.
...
But it is difficult to extinguish a person's desires when seduced out;
Especially Lin Wen doesn't think he is much worse than Ma Yibo.
Originally, if Ma Yi didn’t have Ma Yi’s butterfly wings, the other party would start a business in Pengcheng in another year. In a few years, he would be worth tens of millions;
It has the elements of luck and the assistance of personal ability.
"Money is not a problem. I plan to do it directly in the form of a partner or directly adopt the franchise investment model, which will have very low funding requirements for our Meihao Family";
"Especially when joining a franchise, not only will it not be cost-effective, but it will also charge a part of the franchise fee."
The more Lin Wen thought about it, the more excited he became, as if he had seen his smooth journey.
"Wake up, Aunt Qin is so large, but she is just a partner model. We only have two stores at present, who is willing to spend money to join?"
"It's better to just join forces with Aunt Qin."
"Old Zhou, the situation is bigger. We are indeed not as strong as Aunt Qin, but we can take some other methods";
"For example, when betting, we promise that the franchise party should join according to our business model and requirements of Meihaojia. If we cannot make up for the capital in 18 months, we will make up the difference";
"I have counted that the current monthly net profit of one of our stores is about 20,000 yuan."
"The total investment of the allied merchant is only over 200,000 yuan. According to the 18-month calculation, it is almost 360,000 yuan, and the possibility of making a return is very high."
"Even if there are some people who cannot pay back their capital, how much money can the difference be?"
"But how big will our beautiful family develop in 18 months?"
"We will subsidize some stores that cannot pay for their money, or we will say that the right to explain is on our side, so we are still afraid of them"?
"But within these 18 months, the development of our beautiful home will definitely change qualitatively";
"This is still the case where the purchase price of vegetables and seafood is relatively high. If there are more stores in our Meihaojia, the purchase volume will be larger, and the cost will also decrease."
"Whether it is our profit or the profit of franchisees, it will increase partly, and the probability of franchisees losing money is lower";
"As for making money, it depends on their personal abilities";
"And, our betting franchisees are only available in some early stores, and our Meihao brand will also be sold in the later stage, so there will definitely be no so-called betting agreement."
I have to say that there was a reason why Lin Wen was able to make a fortune in his previous life;
Just making money with nothing, it’s a good game, especially the level of being so naughty, which is not something that ordinary people can do.
When I make money, you follow me to make money;
When I lose money, do you still want to make money from me?
Russia is gone, so why do you care about the earth? It's so domineering.
Perhaps, only those who do business in this way can make their careers bigger and stronger;
Because they have courage, vision, pattern, and black-heartedness.
...
These days, Aunt Qin’s takeaway is developing rapidly, and Lin Wen is watching it and anxious in his heart;
However, the early business is done step by step. When the equivalent change has not reached the qualitative change, the most cost-effective way is to make steady progress;
During this period, Lin Wen was not idle either. He was not busy with the beautiful store, but went to other communities where Aunt Qin’s shop was located to chat with the vegetable sellers in those communities;
In fact, there is only one purpose, which is to win over the other party and make the other party a franchisee for a beautiful family;
You should know that the community where Aunt Qin’s shop is located and other vegetables sellers are getting worse and worse;
When Meihao's home took root in Aunt Qin's base and opened two stores, it was impossible for others to know about it if they didn't want to know about it;
Especially Lin Wen's eloquence and gambling agreements made those drowning bosses catch the last life-saving straw;
For those stores that are unable to do even by Aunt Qin’s shop, the emergence of a beautiful home shines on them like the dawn;
Although Meihaojia is a franchise, it is different from Aunt Qin’s partner;
But Meihaojia did not make money to make up the difference within 18 months. Compared with Aunt Qin’s 24-month refund of the deposit, it actually has a certain advantage;
This is also one of the reasons why Lin Wen had to formulate it for 18 months.
Only when everything has comparisons can there be comparisons and differences.
With Lin Wen's three-inch tongue-in-law offensive and the strength of Aunt Qin's shop, coupled with the weakness of these shops, Lin Wen has identified five franchisees;
For these five companies, the location is relatively good, and there are ready-made stores, so it is even simpler.
During this period, Aunt Qin has developed rapidly, and the development of Aunt Qin’s takeaway has attracted the attention of the entire Qin Aunt Qin Group from top to bottom;
On the contrary, at Aunt Qin’s store, it seems that there is a certain loophole;
Of course, not everyone pays attention to Aunt Qin’s takeaway, because the main responsibility of the marketing department of Aunt Qin’s store is to develop Aunt Qin’s store, and they will definitely not forget their jobs;
Even if Aunt Qin's takeaway develops better, the marketing department led by Wang Lifen was even more anxious and wanted to compete with Aunt Qin's takeaway.
Therefore, the development of Aunt Qin’s store did not stagnate as many people imagined, but the development speed was not slow;
However, due to the development of physical stores, there are restrictions on store decoration and other restrictions, it is unrealistic to develop anytime and anywhere like takeaway.
In fact, the development of Aunt Qin’s store is not slow at all;
Half a month ago, 50 stores were opened at one time, which was enough to shock everyone in Aunt Qin’s store.
Feng Ji and Liu Sheng, the founders of Yin Auntie who were far away in Pengcheng, were really desperate than ever before. Auntie Qin opened 50 stores at one time. In a few months, the entire Yangcheng market would fall into Auntie Qin's hands;
Aunt Qin will definitely develop into Pengcheng later;
Then, they will face Aunt Yin head-on with Aunt Qin, Feng Ji and Liu Sheng have no confidence, let alone the strength;
But Aunt Yin was also very committed to it, and at the same time, she also opened five stores at one time;
Sometimes, step by step;
Especially if a company with strong financial strength and more influential than you is leading the entire industry in front. As a second-class person who cannot even rank, it is sometimes a kind of despair to catch up.
Chapter completed!