Chapter 318 Competitive positioning of the beautiful home(2/2)
If Ma Yibo now has tens of billions, he would definitely dare to give an order to spread Aunt Qin’s takeout nationwide;
But the reality is that Aunt Qin doesn’t have much money, only 20 to 30 million;
This money sounds a lot, if Aunt Qin really spreads out the takeaway stall;
Not to mention the country, even Yangcheng is probably not going to last long, and the money is in a hurry;
Because Aunt Qin doesn’t charge a penny for takeout now, she also has to subsidize users with 10% of the meal fee.
...
Half a month passed in a flash;
In the past half a month, many big things have happened. The biggest thing is the change of leadership, but this has nothing to do with Ma Yibo and Aunt Qin;
Aunt Qin's business is also in full swing;
Aunt Qin's self-heat pot was snatched out at an extremely fast speed after being put on the shelves of Paipai.com every three days;
It is as if this status quo is common;
As for Aunt Qin’s production of self-hee pot, under the expansion of Yi Weili and Lu Yuanpei, not only has New Hope Food Factory as OEM, but also has two new food factories as OEM;
At this point, Aunt Qin’s production capacity has been initially solved;
Every day, Aunt Qin's production capacity of her hot pot has increased from 40,000 boxes per day to 70,000-80,000 boxes per day;
The number of Aunt Qin on Paipai.com every three days has changed from 150,000 boxes to 200,000 boxes;
Even though it turned into 200,000 boxes, it was quickly sold out.
Aunt Qin's 10 new stores opened also made a hit in business as expected;
According to Wang Lifen, 20 Aunt Qin shops will be opened at one time in April;
Ma Yibo was not too worried about this.
Aunt Qin’s supply chain system has been initially improved, and Aunt Qin is not short of funds;
As long as you choose the store location and the store manager candidate, other things are basically repeating your previous successful experience;
On the day of opening, ten stores held activities together, and the momentum was unparalleled;
Especially for Aunt Qin’s store, after the last time the door-blocking refund, Ma Yiboliang revealed that Aunt Qin’s public account was more than 20 million yuan, and some time ago, he spent 80 million yuan to acquire South China Farmers;
Aunt Qin, who was already famous, became even more popular and praised everyone;
Except those competitors.
...
There is a fresh food store called Meihaojia, which quietly opened at the south gate of Yike City. No one else can know except the owners of Yike City and the merchants of Yike City South Gate;
Because this is too simple and common;
But what is strange is that the south gate of Yike City was regarded as the old nest by Aunt Qin, and it was actually penetrated by the enemy. This made Aunt Qin's store manager Qiu Feng, who was incomprehensible to the south gate of Yike City;
I don’t know why the order Ma gave them could only be to adopt healthy competition and not to adopt price wars.
The store area of Meihaojia and Aunt Qin is similar. The only difference is that it can be delivered to your doorstep for every 40 yuan or more and seafood is added;
As long as the user purchases goods at Meihao Home for a price of 40 yuan, if the user has a request, Meihao Home will be delivered to the home for free;
At the same time, seafood types that Aunt Qin did not have were added;
Even if Ma Yi knew afterwards that Lin Wen and Zhou Hao used this differentiated competition method, he was a little surprised;
Is this the thinking of a great man?
Aunt Qin’s current model is quite advanced, but the other party can still find differences in it to highlight his own advantages;
Originally, Ma Yibo also planned to launch seafood for Aunt Qin;
However, due to the current layout and size of Aunt Qin’s shop, it is difficult to find a place to place seafood;
Seafood tastes relatively strong. If it is added in a tough way, it will make the entire Aunt Qin store full of fishy smell of seafood;
This is a fatal blow to Aunt Qin’s current environment;
But no matter what the reason is, Lin Wen and Zhou Hao's differentiated competition has allowed Meihao's family to take root at the south gate of Yike City and Aunt Qin's base.
Chapter completed!