If a company or a person wants to develop rapidly, leverage is the only way to go;

But there must also be a reasonable range of values;

Within this reasonable range of values, there will be great positive factors for development;

Exceeding this reasonable value or lowering this reasonable value is not conducive to development;

But as many people walk, they seem to have forgotten the original intention of leverage, blindly pursue rapid development, and ignore their own foundation;

Once the leverage is pierced, the crisis that the building will collapse will come.

...

"Yes, I asked Manager Wang to do that";

"Do you think that leverage is too high, and buying a heavy asset like a shop is not cost-effective?"

Instead of waiting for Yi Weili to answer the conversation, Ma Yibo continued: "Mr. Yi, I know everything you are worried about."

"However, what I'm considering is a little different from you";

"Maybe in your eyes, I think the current debt ratio of Aunt Qin is a bit high";

"But is our Aunt Qin's leverage high?"

"If we calculate based on the leverage ratio of regular enterprises, we also have 100% debt, which is indeed very high, or even outrageously high";

"But I also considered the decision to buy a shop based on Aunt Qin's ability to develop in the long term";

"Think about it, according to the current store model we have purchased, we only need to pay a little interest and let the store belong to Aunt Qin";

"Maybe, monthly payment and interest will cause greater pressure on the company to repay, but at the same time, we have also saved some of the rent";

"The most important thing is that the prices of commercial housing are almost the lowest since last year, and the same is true for shops";

"Relatively speaking, the locations of our Aunt Qin's top ten stores were carefully selected and the location was relatively good";

"Buy it now, not only will it save rent, but you don't have to worry about the future increase in housing prices, which will bring an increase in rent costs to our Aunt Qin";

"Have you ever thought that even based on the current market's rent of shops, which is 8% annually, five years later, the rent of our current Aunt Qin's shops has probably increased by more than 45%";

"Then the expense cost of our Aunt Qin will invisibly increase a lot, and the price of vegetables will also increase accordingly";

"If we grit our teeth now and buy some shops with better locations and greater potential, even if the housing prices do not rise, the rent will continue to rise again. At that time, if there are competitors to compete";

"Not to mention other costs, just the cost of rent can give us a lot of confidence to compete with each other."

These are the two biggest reasons why Ma Yibo bought a shop. The first one can save rent, and the second one is the skyrocketing housing prices;

In fact, the main reason is the surge in housing prices;

Compared with the increase in housing prices, the increase in rent can be said to be very small.

In the next three or four years, the prices of commercial housing will double by one or two;

Similarly, although the price increase in shops is not as outrageous as residential houses, it has more than doubled, and the increase in good locations is even greater;

Nowadays, when the store price is relatively low, Ma Yibo will buy it without hesitation;

Especially at present, it can be done through this high-evaluation mortgage method, the only thing to pay is a little interest.

Besides, what if Aunt Qin’s debt ratio is a little higher?

Ma Yibo can completely use his own money to smooth out this debt;

Even if you lack funds, what about Didi shares and Bytes’ jitter shares?

These two, as time goes by, will definitely be the kings of kings in the future;

As long as you can survive, the return rate is no worse than that of Ma Yibo’s Bitcoin purchase.

...

However, Ma Yibo did not tell Yi Weili that housing prices will soar in the future, because no one would believe it and would be looked down upon by others after saying it;

How can a boss who speaks nonsense convince his subordinates? Especially when he is a man who has just arrived, he is particularly capable and has the right to be independent;

2012 just passed, and the economy was in a particularly sluggish way. Who would think that housing prices would soar?

It would be nice if it wouldn't fall!

...

After hearing Ma Yibo's words, Yi Weili also became silent;

Regardless of whether Ma Yibo said it right or wrong, what he needed was an attitude and an explanation;

In fact, Yi Weili was most worried that Ma Yibo was lost by his current success, and began to expand blindly without plans, which eventually led to problems with Aunt Qin's capital chain, which caused Aunt Qin, who had a bright future, to collapse instantly.

But I didn’t expect that my young boss would be so visionary and have thought about what will happen in the next three to five years;

Although Yi Weili didn’t understand his boss’s ideas very well, because this is not what he did in business;

The early stage of despicable development is the kingly way, and Taoist Gou will last forever!

To be honest, the current development model of Aunt Qin is actually very easy to replicate;

Whether it is Aunt Qin who copied it herself to open a store, or someone else copied it to start a business;

It should be said that there are already stores on the market that are similar to Aunt Qin’s model;

However, the entire community fresh food market is currently in a blue ocean state, and everyone is busy seizing their own markets. It is not yet time to fight for bayonets with real swords and guns;

But future competition will definitely not be avoided;

Who is stronger and who is weaker, then the true chapter will be revealed;

And his boss has already considered the future. Even if the idea is wrong, his mind and pattern make Yi Weili sigh inexplicably;

Perhaps, only such a boss can become the final winner by taking one step and looking at three steps.

"By the way, Mr. Yi, Aunt Qin is very happy. If the production is insufficient, you can discuss with Liu Wei and Director Lu. Whether it is a purchase or someone else to process it, it is necessary to solve the production capacity problem. Then give me an analysis and report the results";

"Also, when Aunt Qin reaches a certain scale, if there are offline supermarkets and other channels that want to cooperate, we can also follow the trend";

"Remember, in cooperation, we must take the initiative, otherwise, even if we don't join their offline platform, I think the online sales are pretty good anyway."

Yi Weili also twitched when he heard Ma Yibo's domineering words;

Even if he was the former president of North China, the Fortune 500 company in the world, he would have a relatively low attitude if he wanted to cooperate with Party A;

How could it be like Ma Yibo, in the process of cooperating with Party A, especially Party A is not small in scale, and he still wants to take the initiative?

But sometimes you can just listen to the boss's words;

But what should be done, what else would be done;

The boss can issue orders, and at the specific execution level, you have to rely on the subordinates to fight for and negotiate;

Aunt Qin’s shop is easy to copy, and it is not difficult to copy Aunt Qin’s self-satisfaction pot;

If there is only one brand of Aunt Qin’s self-satisfied pot on the market, unless the other party does not want the self-satisfied pot category, otherwise they will have to let Aunt Qin’s self-satisfied pot enter the market;

But it is obvious that in China, especially when the patent awareness is not strong, once a product becomes popular, it will be imitated and various brands will appear;

If you Aunt Qin is in a high position, then I will find another one to work with;

As long as it is a compliant product, whoever sells it is not a seller, and you must beg for Aunt Qin to succeed?

However, Yi Weili did not say these things.

"Well, during this period, I will take advantage of the popularity of the self-satisfied pot to make the popularity of the self-satisfied pot a step further";

"If it works well, our aunt Qin will appear on the hot search next week";

"Especially the sentence: if you are happy, choose Aunt Qin";

"I want all those who buy self-healthy pots to know that our Aunt Qin is the pioneer of self-healthy pots";

"It can also be regarded as building a reputation moat for us to enjoy ourselves."

Yi Weili didn't have any special feelings about these words, because this situation was not difficult for him.

...

"sharp"!

Ma Yibo can no longer find other words to describe his general manager, so he can only give him a thumbs up to express his inner shock;

Is the hot search that easy to get on?

Ma Yibo doesn't know.

But in the last life, it was said that many celebrities spent a lot of money to get into hot searches, and they were not very stable in order to find water soldiers to brush data.

And when I arrived at Yi Weili, it felt sparse and ordinary;

Just like Aunt Qin’s self-entertainment on Tmall and Taobao’s homepages, it surprised Ma Yibo;

However, Yi Weili did not feel that there was too much difficulty.

Perhaps it is a great expert who doesn’t pay much attention to the process, all the awesome processes;

If there is no good result, then this process is false;
To be continued...