Cao Hongbin is a tea merchant in Hangzhou.

However, during the Wude period, the atmosphere of drinking tea was not particularly strong.

At least there is still a difference compared to the prosperous Tang Dynasty.

Of course, this is not the main reason for his poor business.

The tea these days is not as important as a source of particularly large origins.

Even though Cao Hongbin thinks that his tea is of better quality than Wang's tea, his business of Cao's tea shop has always been relatively deserted due to his lack of reputation.

Although it is not a loss, I have really made no money after struggling in Chang'an City for two years.

For businessmen like them, wasting two years but not making money is actually a failure.

"Cao Zheng, do you think our tea is really not good? Why is it obviously 20% cheaper than Wang's tea, but it's just not selling well?"

In the Cao tea shop, Cao Hongbin looked at the deserted shop and felt a little depressed.

The warehouse in the backyard is full of tea in stock.

There is no Pu'er tea now, and the longer it takes, the more valuable it is.

If the new tea from the ninth year of Wude is not sold in time, the price will definitely drop sharply after the new tea from the first year of Zhenguan comes.

If you can't even sell it, you can only sell it to some people at a loss.

"Shopkeeper Cao, I think it may be a matter of fame. People who can afford to drink tea are not ordinary people. These people are used to drinking tea produced by Wang's Tea Shop. Even if our price is better, no one will come to buy it.

I think if we want to change this situation, we can only start from how to improve the reputation of our Cao tea."

Cao was born in the Cao family in Hangzhou, and he was loyal to Cao Hongbin.

This situation is naturally not what he wants to see.

"Then do you have any suggestions? How do you think we can enhance the reputation of our Cao tea?"

When three people walk, I will definitely be my teacher.

Cao Hongbin, who has no good idea, is now willing to listen to Cao Zheng’s opinions.

"I heard before that when the Qinji beauty shop in Xicheng City sold soap, it became popular in Pingkangfang at the beginning.

I think it is possible to sell a batch of tea from the shop for free or at a low price to various brothels in Pingkangfang, so that they can use our tea to entertain guests.

Gradually, as long as everyone thinks that Cao’s tea tastes good, they may accept it.”

Cao Zheng’s proposal was not entirely a random proposal.

However, Cao Hongbin obviously does not agree with this suggestion.

"Once a place like Pingkangfang is infected, it will be difficult to get rid of everyone's impression of our Cao tea in the future.

Moreover, our tea leaves are not like soap or clothing, which you can feel very intuitively.

For most people, after the tea is cooked, they cannot drink any difference.

We can't count on the brothels in Pingkangfang. Every time we pour tea for people, we will tell the guests that the tea is made from the Cao tea shop."

Cao Hongbin was once considered a scholar.

In the past, he thought it was not difficult to do business with his Aye.

But when I truly inherited the family business, I found that it was not that simple.

"If this plan from Pingkangfang is not good, then can we also refer to the recent plans used by some shops in Xishi?"

It is rare that his shopkeeper discusses issues with him so formally, and Cao Zheng thought very actively.

“What plan?”

"It's just to distribute flyers! We find printing workshops to print flyers, and then hire some people to go to intersections in various places to distribute flyers, so that more people can know about our Cao tea."

"No! This one is probably sending out more than a dozen flyers, and none of them are given to those who hope to receive them.

I even heard that some people think that flyers are a good thing and paper can be fully utilized, so they will take the initiative to ask for flyers from the guys who send them.

So although printing a lot of flyers and spends a lot of money, almost all of them end up falling into the hands of useless people.”

Although Cao Hongbin is not familiar with the term target customer, he already has this concept in his mind.

Obviously, he believes that the form of sending flyers cannot be sent to the target customers.

After all, people who can afford tea should at least be middle-income people.

The paper costs are very high these days. I have printed a bunch of flyers, and I have spent a lot of money at that time, but it has not achieved any effect. Cao Hongbin naturally couldn't bear it.

"If you, the shopkeeper, think about it this way, I have another idea."

Cao Zheng's eyes just happened to sweep a copy of "Da Tang News" on the account table. He thought that he went to the Qinji wool yarn shop to buy wool yarn because he saw the advertisement on "Da Tang News".

So there was a sudden idea and a new solution was found.

"What's the idea?"

Cao Hongbin cooperated and asked back.

"Advertisement! Go to the Datang Daily to advertise. A few days ago, I remember that there was an article written by Qin Dalang himself in the Datang Daily. The name seemed to be "On the Function and Effect of Advertisements". At that time, I analyzed the situation of the Qinji wool yarn shop.

According to Qin Dalang, as long as you advertise correctly, no matter what goods it is, sales will have a chance to soar."

The more Cao Zheng said, the more he felt that this proposal was very good.

Now the only one who advertises in the "Da Tang Daily" seems to be the only one in Qinji's wool yarn workshop. If the shopkeepers in the past discussed, they may have fewer competitors.

Besides, the advertising business of Datang Daily has just developed, and the threshold should not be that high.

"You mean we spend money to advertise on the Datang Daily to promote our Cao tea?"

This time, Cao Hongbin did not deny Cao Zheng's proposal again.

He also reads the "Da Tang Daily" every issue.

In the past, he just regarded it as a channel for entertainment and information acquisition. Now, when Cao Zheng mentioned it this way, he found that it seemed very reasonable.

"That's right, Manager Cao, since Qin Dalang personally wrote an article in the newspaper to explain the benefits of advertising, it means that the Datang Daily hopes to develop its advertising business well.

At this time, they naturally hope to go to their advertising workshops or shops to achieve good advertising effects.

So at that time, we will definitely help us promote it carefully so that the business of our Cao tea shop can be truly changed.

Otherwise it would be equivalent to smashing their own signs.”
Chapter completed!