Chapter 1135 Price reduction for major members
"What I mentioned last time is the price reduction of the big members, how is it going?" Lin Dong asked.
Large members general entire cat factory.
Meower Music and m Station are the platforms with the most users, among which m Station accounts for about 35%, second only to Meower Music.
Lin Dong blasted other video websites at the Internet conference.
The person in charge of kiwifruit said that the increase in membership dues is not innovation, but an inevitable trend in the development of the industry.
"This is an inevitable price increase. We invested a lot of costs. A TV series was about a few thousand yuan back then. Now even if we do not rely on copyright purchases, the copyright purchase starts at two million for a episode. Basically, the dramas that everyone can watch will start at two million. If the exclusive broadcasts may cost 6 million or eight million, so the cost will increase, and based on profit requirements, it will also increase."
Don't want Bilian.
Why is the copyright purchase of dramas so expensive? You don’t think so.
Dozens of video websites, most of them were squeezed to death by you in the end, leaving only you.
Finally I feel like I can start cutting leeks.
Lin Dong showed no mercy at all. He had a lot of appetite in the entrepreneurs forum and cursed in front of the Internet boss.
He is not just cursing and just cursing.
That's called a troll.
Lin Dong is not a troll.
After he came back, he asked the big members to reduce the price.
He believes that relying on member price increases to achieve profits is an unhealthy way of business, a harm to the interests of the audience, and a negative effect on promoting the birth of high-quality works in the industry.
Let's not have a big membership.
Most works on the platform can be viewed for free, and new works can be selected for payment.
There are so many dramas in your house, but most of them are bad dramas.
I may only watch one drama in your house throughout the year, so why do I have to be a member for a few months?
The key is that after I have a membership, I still have to pay.
All are free at all.
Excellent works can be charged, and we are willing to pay for good works.
Works that allow the audience to spend money must have quality.
In order to make the audience spend money, the platform and producers can only continuously improve the quality.
Any American, Japanese, Korean dramas and any American, Japanese, and Korean dramas must be sidelined.
This is the driving force for the development of the industry.
"We are already reducing the price, and the first wave is mainly to explore the rules for reducing prices." Qin Baoer breathed a sigh of relief.
This is not a big deal.
M Station actually doesn’t rely much on the revenue of major members, and price cuts are also beneficial to their dau growth.
At this stage, grabbing users is still the main theme of the four major video websites.
"What other rules are needed to reduce prices?" Lin Dong was unclear.
"The price cut doesn't matter to new members. After all, they spend less money to enjoy the same service, which is mainly unfair to existing old members..."
For the same service, why do old members have to spend more money to pay for?
You may be rudely saying that you are not lucky and have not caught up with the good time.
But that is unreasonable.
And it hurts feelings.
Everyone is willing to open a cat factory membership. After several years of opening it, it is because of their trust and love for the cat factory. These people who have been opening a member for a long time are the most solid foundation of the cat factory.
In the early days, when there were no restrictions, some people even opened a Cat Factory Member for 99 years.
It cost more than 20,000 yuan.
Customer service contacted the company to refund the money, but they only said that they were not short of money and were optimistic about the future development of the cat factory.
What a heroic spirit.
Now, new members are step by step reducing prices, what do old members think?
This is not a matter of money.
This is a question of whether it is nauseous or not.
"Then how do you plan to solve the problem? Why don't you get a refund? You can even calculate interest for them." Lin Dong did not miss any opportunity to make less money.
If he really doesn't want Bi Lian, he can completely refund one and pay three.
"Not all old members are willing to accept refunds," Qin Baoer explained: "We have developed several solutions. In addition to refunds, one is the situation where the overall price is reduced. We will convert the time according to the current price. We will extend the old members' members."
"This seems to be OK." Lin Dong agreed.
"It doesn't count for discounts when doing activities," Qin Baoer added, and then said: "The second method is to recharge the extra money to the user's account according to the first method. Users can use this money to spend in the cat factory."
"good."
At this time, the food in the cafeteria has already started.
We don’t understand why the boss comes to the cafeteria for dinner and has to pay if he is alone.
When discussing work, you must keep the accounts and send them to the logistics department.
However, when the boss comes to have a meal, the specifications must be fully filled. The apprentice stands aside and lets the chef go.
It must be of quality and quantity.
"This type of operation is relatively routine, and there are other alternatives. For example, old members can use these special money to convert to make the membership level. If the level reaches a certain level, they can give priority to purchasing products from the cat factory." Qin Baoer looked strange.
Compared with the previous ones, refunds, extensions, and recharges, the last one is the most popular.
This is very popular for product purchase qualifications of cat factory.
Domestic Shenmiao’s new energy vehicles are products of the Cat Factory.
So are the TVs.
So are robots.
So are artificial intelligence peripheral products.
Even lithography machines are.
But so far, no major member can afford it.
However, many people appeared on the Internet as jokes.
The 180th-level member of the Cat Factory buys the third-generation lithography machine on behalf of the Cat Factory, and the handling fee is only 5%. The machine must not be missed and will not come again.
It's a good thing worth more than one billion, and 5% is also a lot of money.
Anyone really doesn't know whether this kind of joke is, but it is impossible for the Cat Factory to sell the lithography machine just because of a large member.
A lithography machine cannot be bought by anyone who wants to buy it.
In addition to the first-generation lithography machine with relatively backward technology, you can buy it at a high price outside the pot. The new second-generation and third-generation euv lithography machines are hard to find.
In China, you have to pass the assessment of the chip alliance and believe that you have this requirement at the technical level.
If you don't have to give something of the same value to exchange for.
The one responsible for the operation is naturally Guo Jia’s father.
Some people do not value purchasing cat factory products.
They just want to upgrade.
Is upgrading that important?
certainly!
Currently, large members of different levels correspond to products of different levels.
For example, a large member of level 49 is eligible to purchase new energy vehicles.
But I can only buy it myself.
This made many old members of the cat factory queuing up so much.
Unexpectedly, I bought a large member just to listen to music and watch videos. At that time, I bought it for 30 years in a row. This was converted into a membership level, so I could just go to the line to buy a car.
It's so happy.
Most of the old members of the cat factory level only have the qualifications to purchase the cat factory around it.
This is also amazing.
The extra money that big members get from the price reduction will be refunded only a little more.
The membership level of the Cat Factory Group is not enough to win even if you have money, and there is no way to practice on behalf of others. You can only rely on time to accumulate and have a small number of tasks that can give you some experience.
These tasks are also quite weird.
For example, there is a senior member who often uploads harmonica teaching videos on Miaoyin short videos. The task he received was to go to a mountain village school to teach harmonica to students in the school.
A National Day.
Meow Grain Culture Fund reimbursed him for the entire process, and in addition to not having to spend money, he also gained some experience in membership.
There are many similar situations. Under big data, everyone has their own strengths to play with.
Chapter completed!