Chapter 199 Major
Jiang Xiaobai said as someone started to discuss it below.
"In fact, these four situations can be achieved in the third one. You are already an elite salesperson. In fact, we have experienced this situation.
We all went out to sell canned food. After going to the village, there were a lot of people around. Some of them were just right to go out to visit relatives and just right to eat canned food. We would better buy these people for them, which is something that each of us can do, unless you have a grudge against money and don’t want to sell it to him…”
Jiang Xiaobai said, and a burst of laughter came from below. Who can have a grudge against money?
"The second type is whether to buy it or not, and come around to watch the fun. At this time, if we can set up the atmosphere on the scene and have a snap-up atmosphere, these people will basically blindly buy it,"
"The third type of people don't need it at all, don't want to sell it, or they don't have money. What should we do at this time?"
Jiang Xiaobai said and stopped, leaving time for everyone to think.
"At this time, what should we do if our products do not meet the needs of customers? The products are unchanged, but we can change the value of the products. What is the value of our canned youth? Let's talk about it?"
Jiang Xiaobai did not leave much time for everyone to think.
These salespeople only have three days to set off in three days, and marketing is a professional course.
What you need to study in four years in college is not something you can learn in just three days.
So Jiang Xiaobai can only choose some simple things, that is, these simple things need to be instilled into them in a cram-like manner.
Then they waited for them to operate in practice, but Jiang Xiaobai felt that it would be enough for them to use just a little indoctrination.
After all, at this time, there is no competitiveness at all.
“You can eat…”
"It can be used to give gifts..." a group of people raised their hands and said.
Even Deng Wei, the head of the sales department, was thinking carefully, and Wang Chao, Wang Meng and Song Weiguo were also on the list.
Although Song Weiguo is already the deputy director of the clothing factory, he does not hold any position in the educated youth canning factory.
But he also wanted to study more, and he felt his eyes lit up as he listened to Jiang Xiaobai's lecture.
There are already many problems that are right but not wrong, or only know one thing, not the second, only know the result but not the reason, all of which are solved.
He used to be the head of the sales department in the county glass factory, and he knew how to sell glass and how to sell it.
But I don't know why I sold it like this?
Today, Jiang Xiaobai was very insightful and explained to him systematically why he wanted to do sales like this.
Why can you sell products by doing this?
"Yes, you are right, but ignoring our canned food, there is another value, that is, the value of the goods, that is, the canned food is valuable,
To give a simple example, why do our agents buy so many canned foods from our factory? Do they eat them themselves? Is it a gift?
None of them, because they use it to make money, and that is the value of our goods themselves.”
After Jiang Xiaobai said this, everyone understood this value, but they often ignored it.
"Can we tell him from the price that our cans cost 1 yuan, and the cans of the supply and marketing cooperatives cost 100 cents. Then you buy them and take advantage of them. If someone is in a hurry to use them, he will earn 30 cents from your house..."
Jiang Xiaobai said, and everyone seemed to have suddenly realized it.
When Song Weiguo heard this, he had to admire Jiang Xiaobai, and at the same time he was a little confused.
He didn't understand where did Jiang Xiaobai learn these things?
"So, when our products do not meet customer needs, we need to change the unchanged product into a value, a value that meets customer needs, such as buying this thing to maintain value, such as buying this product to have face, representing an identity, and buying this product to represent a sense of emotion..."
For a product, we not only need to see its practical value, but also develop and utilize its auxiliary value. Buying products is not only a product, but also a identity, feelings, and spirit...
In the whole class, everyone's eyes were staring at Jiang Xiaobai. With Jiang Xiaobai's words, they really entered the sales industry today.
At the same time, Li Laosan, who followed Liu Jian to select a location for the pig farm, was also eye-opening.
"First of all, pig farms generally require neat and open terrain, high, dry, flat or gentle slopes, and facing the sun."
Liu Jian said while following Li Laosan around the village.
In fact, in the past few days before Liu Jian came, Jiang Xiaobai and others were not idle, and they also found a few places.
"Xiao Liu, how do you think of this place?" Li Laosan took Liu Jian to a place in the middle of the mountain, which was still flat and wide.
Li Laosan pointed to this place and asked, "This is the place he was looking for."
Liu Jian looked at Li Laosan and said as if he was looking at a fool.
"Take 1,000 large-scale pig farms as an example, daily water consumption reaches 16t, and a clean and stable water source must be considered first.
Although this place looks flat, the light water source is a big problem. Will workers carry water up the mountain to feed pigs every day in the future?”
Li Laosan was a little ashamed of Liu Jian's words. He was indeed negligent about this matter, so he quickly took Liu Jian to another place.
"There is no problem here. Although it is also on the mountain, the terrain is flat, facing the wind and facing the sun, and there is water source."
Li Laosan said with satisfaction this time.
Liu Jian coughed lightly and said, "A 1,000 pig farm, about 4 tons of feed, feces, pigs, etc. every day. I saw the way I came just now. It was very narrow, and there were not many places that could be widened on both sides. In the future, will the pig manure and feed be pushed up and down with a trolley?"
Liu Jian asked, Li Laosan was speechless. Although Liu Jian said something bad, Li Laosan was not an unreasonable person.
What people are saying is indeed reasonable, but I have not considered these things.
If you really build a factory here, it will be a problem in the future.
To be honest, Li Laosan really doesn’t know that it’s just a pig farm, and there are so many sayings here.
No wonder, he is a college student, so the factory director Xiaobai insists on asking him to come and choose a location? It is indeed many times better than himself.
Chapter completed!