Chapter 1804: Don't make money without conscience
In addition to the several mentioned by Jiang Xiaobai, there are many publicity methods in the health care product industry.
Non-advertising law, there is a secret in the advertising industry at this time.
"The less the advertisement is, the better the effect is."
Letting ordinary consumers "educate" consumers has become a very popular and effective "empirical advertising".
For example, find a "Wang Er" in the capital, find a "Zhang San" in the Magic City, find a "Li Si" in the Yangcheng City, and then use different dialects to applaud your products together.
A milk powder company also broadcasts an advertisement: A big-name host sat in front of the show and read it seriously, "According to Xinhua News Agency and People's Daily, a certain baby milk powder is now becoming a new generation of products that are popular all over the country."
Most people regard this advertisement as a news broadcast. Is the effect of this advertisement still worth mentioning? It is absolutely amazing.
He used the cards to make a name for himself, the formula of ten million and the popular Ma family army.
Fake foreigner law, giving a foreign product name to the product will increase the efficiency of advertising several times.
Many companies in Ouzhou and other places have changed their brands to the difficult-to-mouthed "Oumei Name".
Even smarter people went to Ouzhou to find some small family businesses on the verge of bankruptcy, bought their brands at a low price, and then returned to China to vigorously show off their "century-year heritage, authentic bloodline".
The arbitrary exaggeration of the product functions of the Tianfang Nightmare method has become the inspiration for all advertisements.
After drinking some kind of fruit milk, you will get 100 points in the exam; when you give a gift box of a certain brand, you will get a big project, tie a tie of a certain brand, and your girlfriend who has changed her mind immediately changes her mind. Anyway, the advertisement is "It's up to me to say it or not, believe it or not."
The quick demonstration method is to impress consumers in 30 seconds of TV time. For example, diarrhea runs back and forth between the toilet and the bedroom, and take a certain pill immediately. For example, indoor cockroaches are disasters, and when spraying a certain insecticide, it will immediately "drunk the pests" when they are sprayed. As for whether the effect of the medicine is really so fast, it is a different matter.
What other exaggeration is there to throw a watch off the plane and use a roller to press Simmons,
Wearing leather shoes to run a marathon, giving mummies heart-saving pills, and using a razor to shave the gorilla's face...
Rare raw materials, capsules made of millennium turtle, powder made of Tianshan snow lotus, wine made of sea sacred grass,
Anyway, I have heard of rare things I have never seen before, and this time I have tasted them all.
If not, you can also find one or two partial elements in the periodic table of chemical elements, and maybe you will really win by surprise.
If you talk about the promotional methods of health care products in detail, it is really endless to talk about them for three days and three nights. There is also the "free medical treatment" promotion method pioneered by Sanzhu Oral Liquid.
When I put on a white coat, I walked with a small step of not recognizing my relatives. All men, women, and young people in the village came out to see a doctor.
Regardless of the disease, hypertension, diabetes, gastrointestinal diseases, or even lumbar disc herniation, there is one treatment plan, that is, drink Sanzhu oral liquid.
This is really called cheating, and it cannot be called false propaganda. It should be said to be a fraud. It is even more serious than fraud. Fraud only requires money.
And if you get sick, don’t tell me about money and delay treatment, it will be a fatal thing.
Therefore, no matter how others promote it or how popular the health care product industry is, Jiang Xiaobai only has one principle: Jiahe Company and Huaqing Holding Group, and will not participate.
He can't even get any of the money that is unconscience-free, not that Jiang Xiaobai can't make money, and he is unwilling to make money.
"Our company is only your company and the company that can be considered in the beverage, food and health products industry, so you must be cautious when promoting it and work harder on taste.
For example, it can be said that after drinking it, it can be cool for a summer, but it cannot be relied on the health care product industry. This is absolutely not allowed. Did Sun Jianyun understand?" Jiang Xiaobai looked at Sun Jianyun and asked.
Sun Jianyun nodded. He heard that Jiang Xiaobai's words were coming resolutely. Jiang Xiaobai was so determined, he would definitely not object.
He is usually responsible for Jiahe Company, but in the final analysis, Jiang Xiaobai has the final say. He has no ability to object to what Jiang Xiaobai insists on.
"It's so fanatic. Just false propaganda is like this. It won't take long to get a reputation. There is no question about market credit. We won't go to this muddy water."
Jiang Xiaobai said firmly.
"Yes, Mr. Jiang." Sun Jianyun stood up.
"Yes, Mr. Jiang." The others were almost the same, and they said seriously.
At noon, Jiang Xiaobai, Sun Jianyun and others took a bite and returned to the company in the afternoon to work hard.
"Xiaojin, please pay attention to the movements in Lenovo in Beijing. If there is any news, tell me in time." Jiang Xiaobai said.
"Okay, Mr. Jiang, is there anything worth noting about this?" Zhao Xiaojin asked.
"Well, I mainly like Mr. Ni from Lenovo. I met last time. Mr. Liu did not agree with his concept. Maybe some conflicts would arise." Jiang Xiaobai said with some heartache.
"If there is a conflict, can we accept talents, right?"
"That's what you said." Jiang Xiaobai looked dark: "Why are you gloating? I feel a little regretful."
"Hehe, whatever you say is what you say." Zhao Xiaojin stuck out her tongue, and she felt that she was surely correct in her guess.
Mr. Jiang is just thinking about other people's talents and skills.
Two days later, Zhao Xinyi and the factory took leave and went to Beijing.
On the morning of the second day after Zhao Xinyi went to the capital, Jiang Xiaobai asked for leave for his son Jiang Langlang, and drove Jiang Langlang to the airport with Jiang Xin.
Last night, Zhao Gang and Han Lin called and said that the plane arrived at the Magic City at 11:00 this morning.
"Dad, grandpa, why haven't grandma been there yet?" Jiang Langlang lay on the railing, jumped up from time to time, and looked into the passage.
He has also received experience recently, and he is actually a little familiar with the airport.
"It's soon, it's soon." Jiang Xiaobai said, and a group of passengers walked out of it.
Jiang Xiaobai's eyes were gathering in the crowd. Before he could see the familiar voice, he saw two figures rushing towards him like the wind.
"Langlang, Xin'er, come and let grandpa hug you." Zhao Gang smiled all over his face, and his whole face was full of smiles.
To be honest, Jiang Xiaobai felt that the skill just now didn't look like a person in his sixties at all. Some people believed it when he was twenty years old.
The old couple took over a child.
"Dad, mom, Xinyi went to the capital yesterday." Jiang Xiaobai said.
Zhao Gang waved his hand, his eyes not moving away from Jiang Langlang and Jiang Xin at all.
Jiang Xiaobai helped to carry his luggage and walked out of the airport. After getting on the bus, he was halfway through. Zhao Gang asked again: "By the way, what did you say just now? "
Chapter completed!