Chapter 1082 Drink herbal tea and drive a car
After 20 cars were ordered at dealers in various cities, Jiahe Beverage Factory suddenly became the star enterprises in the hearts of all consumers.
In every city, every dealership, there are people watching five cars every day.
There are a lot of news about home and beverage factories in the newspapers, and even some local TV stations have mentioned the news.
At this time, there was no news on the TV station. Everyone would report to each other if there was any news.
"Drink herbal tea and drive a car." The dealer in Beijing posted a banner at the door.
For a time, the sales of Jiahe Herbal Tea increased significantly. Of course, the sales of Jiahe Herbal Tea increased greatly, which squeezed not only the development space of Coca-Cola beverages.
There are also Shanhaiguan soda, Arctic soda, etc. that have been squeezed to varying degrees.
Sales volume reached 700,000 bottles in one week. The entire family, beverage factory and several joint ventures were running full power, and people rested while the machines were still on the verge of rest.
The number of 700,000 seems to be quite large, but it is not a lot after the average, and the average daily is only 100,000 bottles.
Compared with Coca-Cola's later record of 19,400 bottles per second in the country, Jiahe Herbal Tea seems to be a younger brother.
But you should know that at this time the domestic beverage market was not as huge as later generations.
In the summer of the later generations, the sales of beverages continued to rise, and many people were not enough for a bottle of beverage a day, but at this time.
It is good for many children to drink a bottle of soda for several days, but it is impossible to drink soda every day.
So, the average sales of Jiahe herbal tea with an average of 100,000 bottles per day is really good.
Many sodas such as Arctic soda, Shanhaiguan soda, Jianlibao, etc. just didn’t get the news at the first time, and the changes in sales in the past week can be seen.
What's more, everyone is from the beverage industry, so of course you will know what the other party has to do right away.
In the office of the director of the Arctic Ocean Soda Factory, the director and deputy director gathered together.
Everyone looked at each other and smiled bitterly. It turned out that their Arctic soda was unshakable and the most popular soda in the Beijing market.
When many girls were young, they hoped to marry a soda seller when they grew up. Even if they were older or ugly, they would just be able to drink a bottle of soda every day.
Although this is a joke, it can also reflect the sales volume of Arctic Ocean in Beijing at that time.
I miss the market that time so much. The Arctic Ocean guards the market in its capital, the Bawang Temple stays in the northeast, Tianfu Coke is in Sichuan Province, and Shanhaiguan soda is a little uneasy. From time to time, I want to come to the capital for a walk, but there is no big move.
But after the reform and opening up, Coca-Cola will be held in Beijing, Pepsi will be held in Beijing, and Jianlibao will be held in Beijing.
Jiahe herbal tea is also being used to it now. After all, I have been accustomed to the Arctic soda.
It doesn't matter anyway, let's do it, I'll do it like this, and you can't kill me completely anyway.
What's more, Jiahe Herbal Tea is at least a domestic private enterprise.
So the Beibingyang Soda reaction was mediocre, and the factory director and the deputy factory director sat down and smoked a cigarette and chatted for a while, and forgot it.
It is impossible to fight the ring. Of course, it does not mean that Arctic Ocean soda cannot afford one million for marketing, but that Arctic Ocean is a state-owned enterprise. It is definitely impossible to approve such publicity by taking so much money.
Besides, Arctic Ocean is used to it. They have their own marketing plans, and the factory director and the deputy factory director discussed it together.
In the end, the two decided to stay calm and not be influenced by others' plans.
Shanhaiguan soda is similar to several state-owned soda plants. In the past two years, the soda industry has been very competitive.
What's more, Jiahe Herbal Tea is not an ordinary person, and it has been somewhat famous in China in the past two years.
Like the Arctic Ocean, I decided to wait and see, but the share I was squeezed was not my own.
What's more, this Coca-Cola North China branch is doing things first and gets promotions first.
The territory of the store and herbal tea is in North China, and people can let you do anything.
Just kidding, Jiang Xiaobai from Huaqing Holdings Company, which belongs to the home and beverage factory, is not an ordinary person.
Director Li couldn't sit still at Jianlibao Factory. The one who was uncomfortable with Jiahe Herbal Tea was not only Coca-Cola, but also targeted not only in North China, but also across the country.
Jianlibao drinks located in the south were also hit.
"What should I do if I say it?" At first, Coca-Cola in North China was conducting promotions, but now it is Jiahe herbal tea.
Before Jianlibao Company could come back to its senses, the best-selling things had changed.
Other soda factories can remain indifferent, but Jianlibao cannot.
Soon they began to compete, especially in the southern market.
Similarly, Jianlibao's method is also direct. Drink one bottle in one bottle and put it on the handle of the can.
Jiang Xiaobai got the domestic news only after getting off the bus in the north.
After learning about this, disputes began to arise in the domestic beverage market and began to smoke.
Even companies like Arctic Ocean, under the pressure of homes and beverage factories, Coca-Cola, Jianlibao and other companies, have begun to introduce various preferential marketing policies for self-protection.
However, as the weather gets colder, the entire beverage market begins to shrink further, and the overall sales further declines, limiting the competition in the entire beverage market.
None of the beverage factories have made any further moves, at least it is the case on the surface.
But secretly, Coca-Cola submitted a plan to acquire Shanhaiguan soda and Arctic soda in early December.
When this acquisition plan was placed in front of the local person in charge, it attracted the attention of many people.
However, unlike in the previous life, when the acquisition was proposed in the previous life, each soda plant had been compressed by two colas and had little room for survival.
In this life, companies such as Coke, Jiahe Herbal Tea, Jianlibao are constantly competing, which has left some living space for several soda factories.
Moreover, the overall situation seems not as precarious as later generations, so although it attracted the attention of some people, it did not reach the moment of selling the company.
Jiahe Beverage Factory was behind the scenes, and the sales staff sank directly to the lowest township level with their bags on their backs.
Sales personnel directly establish a minimum level sales network.
Before I knew it, my home and herbal tea were placed on the shelves in the North China market.
But this is different from automobile marketing. The matter of automobile marketing is to try to expand the influence as much as possible, and all the news and media that can be used are used for publicity.
Chapter completed!