The first place where Wanjia Supermarket took root was in Lingnan.

The place they mainly cultivated deeply is also in the South China region.

Wang Lin asked: "Miss Lin, aren't our products on Wanjia Supermarket now?"

Because the business points in South China have been well-established, for salespeople in various business points, retail companies like Wanjia Supermarket should be the first fortress to conquer!

Why hasn’t Wanjia Supermarket launched the products of Aixu Group after a few months?

Wang Lin is the boss and usually manages too many things. For every region, he only looks at the performance statement. As for the specific distribution of business, he cannot manage so much.

He could not know all the supermarkets and retail stores across the country, and he could not know which stores and supermarkets were occupied by his own brands and which had not been occupied.

Since the late 1980s, my country's retail industry has developed rapidly, with various convenience stores, Japanese miscellaneous stores, department stores, and supermarkets gradually spreading around the streets and alleys, which is also an important symbol of my country's economic development.

Sanitary napkins and diapers are retail channels, and supermarkets like Wanjia are also the most important partners that Aixu Group should strive for.

South China Region has been established for half a year, why hasn’t it acquired Wanjia Supermarket?

Lin Xiaoxiao said: "You don't know that the products that can enter our store are all selected and negotiated by ourselves. If your salesperson comes to sell them, we will let your products enter the market. Our supermarkets also need to create our own reputation and reputation."

Wang Lin said: "That's what I'm wrong. I'm too ignoring the existence of your Wanjia Supermarket. What are the conditions required for our products to enter?"

Lin Xiaoxiao said: "Your products have met the export standards, and of course they are qualified to enter our shopping mall to sell."

Wang Lin asked, "What about the charge?"

Lin Xiaoxiao said, "This can be discussed."

Wang Lin said: "Please sit down and let's talk about cooperation carefully."

Lin Xiaoxiao said, "I'm not used to you being so polite to me all of a sudden! It's better to be casual between us."

Wang Lin laughed and asked her to sit down and discuss the details of the cooperation.

With such good resources, Wang Lin certainly doesn't want to waste it. He not only wants to let his products enter Wanjia Supermarket for sale, but also needs to carry out in-depth cooperation with Wanjia Supermarket, so that his products can occupy the best shelves in Wanjia Supermarket and display them in the most eye-catching location.

For public and private purposes, Lin Xiaoxiao certainly would not refuse Wang Lin's request.

There are many types of supermarket business models, including self-operated and joint ventures, which can also be divided into purchase and sales, agency sales and joint ventures.

Self-operated means suppliers, and there are two settlement methods, one is distribution and the other is agency sales.

Distribution is based on the supply amount, and agency sales are based on the sales amount.

Joint venture means that the supermarket does not care about inventory and only deducts points based on sales. The deduction means that your sales are 10,000 yuan and the supermarket’s deduction rate is 15%, then they will charge 1,500 yuan, and the rest is the checkout amount.

Purchase and sales are the easiest!

The Maile Supermarket of the Panasonic family cooperates with Wang Lin to use the purchase and sales.

That is, Maile Supermarket buys goods from Wang Lin with money and sells them yourself.

Purchase and sales involve cash settlement and billing cycles, as well as return and exchange issues.

Those who can purchase and sell are generally mature large supermarkets.

Shopping malls and supermarkets are a must-fight for manufacturers, but the cost of entering the market is daunting for many manufacturers, especially some hypermarkets are full of domineering. There are many bad and complicated taxes such as entry fees, promotion fees, and piles of fees. You can find any reason at any time. For example, if you need to sponsor a manufacturer during festivals, store celebrations, etc., the manufacturer has to give it to you, and if you don’t give it, you will get out of here. There is a feeling that the emperor’s daughter does not have to worry about marrying, which makes some manufacturers sigh.

However, shopping malls and supermarkets are a scarce resource. If you don’t occupy it, others will occupy it.

If supermarkets are not purchasing and selling systems, then manufacturers can develop chain supermarkets as their own dealers, and manufacturers and supermarkets become people on the same boat, and manufacturers do not have to pay entry fees and other terminal fees. Because manufacturers can allow supermarkets to enjoy various preferential policies, such as preferential prices, promotional support, etc.

After the supermarket becomes a distributor of the manufacturer, it will focus on operating the manufacturer's products and quickly radiate the products to various branches, thus achieving a win-win situation.

The cooperation between Wang Lin and Wanjia Supermarket is to adopt a distribution system.

Aixu Group provides fees such as head fees, DM fees, promotion fees and point-of-sale advertising and release fees.

In cooperation with supermarkets, manufacturers must figure out which expenses can directly bring sales growth and which expenses cannot bring sales growth.

There are many expenses that can directly bring sales growth, such as head fee, DM fee, promotion fee and point-of-sale advertising fee.

Such as entry fees, festival fees, store celebration fees, opening sponsorship fees, property damage fees, barcode fees, etc., they cannot directly lead to sales growth, and these expenses will hardly have any effect on manufacturers.

However, the pile display, sales spot advertising space, promotional shopping guide, and price promotion can bring significant sales growth to manufacturers.

Therefore, during the negotiations with Lin Xiaoxiao, Wang Lin tried his best to minimize the cost of not bringing him sales growth, and tried his best to pay the cost of bringing him sales growth.

Deng Dabao and others were surrounded by them, listening to Wang Lin and Lin Xiaoxiao’s negotiations.

The skills Wang Lin showed in the negotiations not only amazed Deng Dabao and others, but also made Lin Xiaoxiao look at him with admiration.

It is not possible for a young man to make his business so big in a short time.

Wang Lin not only knows a lot, but also knows how to talk and is also good at coaxing people.

No matter who he is, he likes to listen to flattery.

Following the other party’s favorite conversation, you can get the other party’s interests and successfully negotiate the business.

In business negotiations, Wang Lin likes to use the least expenditure to achieve the maximum profit.

After Lin Xiaoxiao and Wang Lin had a talk of cooperation, they said they had something to do and got up and left.

Wang Lin said to Deng Dabao: "Do you know who she is?"

Deng Dabao smiled and said, "I know, the boss of Wanjia Supermarket."

Wang Lin asked: "Why didn't our salesperson in South China take over Wanjia Supermarket?"

Deng Dabao said: "Wanjia Supermarket is a foreign-funded enterprise. They choose suppliers and have their own way. We have been selling them on the door many times, but none of them succeeded."

Wang Lin thought to himself that Lin Xiaoxiao was the reason for my sake, so he cooperated with me?

Or is it that the advertising of Aixu Group has started and its business has grown. Wan Jia thinks Aixu Group has the capital to cooperate with them now?

No matter what, the deal was finally settled!

This is also an unexpected surprise at the Canton Fair!

More foreign businessmen came to the exhibition hall to visit, thanks to the tricks that Deng Dabao came up with.

However, there were still many people asking and seeing the diapers exhibition area, but the first order had not arrived yet.

The best selling raw materials are far beyond clothing and sanitary napkins.

For a whole day, Wang Lin, Jiang Yao, Deng Dabao and others were receiving foreign businessmen.

When he got off work at 6 o'clock in the afternoon, Wang Lin stood for a day and said his mouth for a day, and felt that his throat was about to smoke!

When he returned to the hotel, Wang Lin invited Li Jiaxin to have a meal together.

After dinner, Wang Lin felt that his throat was really wrong, and he even stinged water, which hurt.

Li Wenjuan asked with concern: "Brother-in-law, are you sick?"

Wang Lin coughed continuously, touched his throat with his hands, and said in a hoarse voice: "It hurts a little here."

Zhou Zhu said: "Is it inflammation? Go and buy some medicine!"

Wang Lin fed skewers with Lu Biao and the others last night and drank a lot of beer. Today, he talked about the whole day, fatigue, heat, alcohol stimulation, and other factors, causing his throat to get sick.

Li Wenjuan said: "Brother-in-law, I will accompany you to the hospital."

"No!" Wang Lin said, "I'll just go to the pharmacy to buy some medicine."

"I'll go with you."

"Okay! Zhou Xiang, Miss Li, you guys go upstairs to rest first!"

Li Jiaxin said: "I will accompany you too."

Wang Lin waved his hand and refused to let her follow him.

Li Jiaxin had to go upstairs with Zhou Cao first.

Wang Lin and Li Wenjuan came out without taking the call. They walked to the street outside and found a small clinic to buy medicine.

There was a male doctor in his forties in the clinic. He asked Wang Lin to open his mouth, hold a cotton swab, press the root of his tongue, look at his throat, and say, "You have an inflammation of your throat. You can't drink alcohol recently and eat irritating food. I'll prescribe some anti-inflammatory drugs for you to take."

"Thank you, the doctor."

"Drink more warm water and talk less."

"good."

Wang Lin bought good medicine and said to Li Wenjuan: "Okay, I have to enjoy a happy life! Starting tomorrow, I can't even negotiate business."

Li Wenjuan said: "Brother-in-law, don't be too concerned about money. Health is important. It's okay to do less business. Anyway, you have money now. But you have only one body and health!"

When he returned to the hotel, Wang Lin didn't go anywhere and just lay in bed to rest.

Li Wenjuan served him and took medicine before she got over.

Wang Lin's disease only improved after two days.

Li Jiaxin stayed with him in Huacheng for three days before returning to Xiangjiang.

In a few days, there were orders in the four major categories of Aixu Group, but there were still many people asking about diapers, and no one placed an order.

This situation is exactly the same as Wang Lin sold sanitary napkins in the first half of the year!

Wang Lin has long been used to it, so he is not surprised.
To be continued...