Chapter 424 I must win!(1/2)
Since the completion of Aixu Group's raw materials factory, Wang Lin boldly appointed Jiang Yao, who has a postgraduate degree, as the factory director.
In addition to supplying internal use of the group, raw material factories also need to yearn for opening up sales.
Because the production capacity designed by the raw material factory seriously exceeds the demand within the group.
For more than a month since the start of construction, Wang Lin has been closely watching the sales changes of the raw material factory.
The use range of non-woven fabrics is extremely wide.
Medical and sanitary non-woven fabrics, including surgical gowns, protective clothing, cloth bags, masks, diapers, civil rags, wet wipes, beauty supplies, sanitary napkins, sanitary pads, and disposable sanitary cloths.
Non-woven fabrics for agriculture include crop protection cloth, seedling cloth, irrigation cloth, thermal insulation curtain, etc.
Non-woven fabrics for home decoration, such as wall cloth, tablecloth, bed sheets, bed covers, floor leather, etc.
Non-woven fabrics, linings, adhesive linings, floss, shaping cotton, various synthetic leather base fabrics, etc.
Industrial non-woven fabrics, roof waterproof rolls and asphalt shingles, reinforcement materials, polishing materials, filtering materials, insulating materials, cement packaging bags, geotextiles, cladding cloths, etc.
Especially in the years when the epidemic was prevalent in later generations, although my country's non-woven fabric production had already reached a big step, it was still in short supply, and even reached a situation where it was difficult to find a cloth.
Non-woven fabrics are indispensable in all walks of life in my country.
But before the 1990s, my country's non-woven fabrics relied heavily on imports.
Due to the restrictions on foreign exchange quota, many companies can only import a certain amount of non-woven fabric every year, which greatly reduces production capacity.
my country's basic industry is backward, and the non-woven fabric production capacity cannot keep up. In addition, for a long time, it has been planned supply, production of state-owned enterprises, and historical reasons. The domestic layout of various industries is seriously insufficient, especially for relatively new industries such as non-woven fabric, which is even more difficult to produce.
Because sanitary napkins, diapers, and non-woven sanitary products all rose in modern times.
Before these products were widely used in China, the weakness of the basic industry was understandable.
This is why Wang Lin must establish his own raw material factory.
There is a large demand for non-woven fabrics in China, but there is no raw material manufacturer.
After the raw materials were completed and put into production, Jiang Yao contacted various domestic non-woven fabric demand companies through telecom yellow pages, and soon opened up sales.
Several original sanitary napkin factories in China have also begun to turn to Aixu Group to place orders and order raw materials such as non-woven fabrics.
Orders from clothing, medical care, agriculture, industry and other fields also flew over like snowflakes.
There was no nonwoven fabric before, and many companies could only use other raw materials to replace it.
Now as long as you place an order, you can buy non-woven fabrics in China. There is no need for planning and distribution, nor does it require foreign exchange quotas, which greatly stimulates the demand for domestic non-woven fabrics.
Many small and medium-sized business owners and private entrepreneurs usually have trouble buying non-woven fabrics because they do not have foreign exchange quotas. Now, after learning that there are large non-woven fabric factories in China, they also start visiting and inspecting them, and then think about opening a small sanitary napkin factory, rag factory, etc.
The prosperity of basic industries can drive the development of the entire industry!
Those entrepreneurs who came to visit the raw material factory after seeing the large factory with tens of thousands of square meters and more than a dozen production lines were praised and amazed. They naturally would not have any doubts about the strength of Aixu Group.
On that day, Wang Lin brought his secretary to Chengxi Industrial Park.
The city has approved the 30,000 square meters of new factory land that Wang Lin needs.
Wang Lin came to Chengxi Industrial Park this time to inspect the work of the raw material factory and also to see the land for the new factory.
The newly planned diaper factory is right next to the raw material factory. The two large factories have a total area of 45,000 square meters. After all, they will be connected into one piece and become a large production base of Aixu Group.
The security guards of Chengxi Industrial Park have known Mr. Wang’s Mercedes-Benz for a long time.
I saw the Mercedes-Benz coming from a distance, and the security guard stood up, saluted and let it go.
The enterprises that have settled in Chengxi Industrial Park are mainly based on emerging industries of state-owned enterprises.
As the planning of the old city gradually deepens, many old enterprises that were originally scattered in the urban area will be moved to the west industrial park.
Jiang Yao received a report in the office on the second floor that Mr. Wang had arrived at the factory and hurried downstairs to greet him.
When she went downstairs, she saw Wang Lin taking Guo Lingling and walking into the workshop.
Jiang Yao trotted and followed and shouted, "Hello, Mr. Wang! Hello, Secretary Guo."
Wang Lin waved his hand: "You go and do your own business, I'll take a look."
Jiang Yao smiled and said, "Mr. Wang came down to inspect the work, and I should accompany him."
Wang Lin did not stop and asked while walking: "How many non-woven fabric orders are we receiving now?"
Jiang Yao said: "Our production orders this year have received 30,000 tons."
Wang Lin said: "The design production capacity of the raw material factory is 100,000 tons per year! You still need to work hard!"
Jiang Yao smiled and said, "Yes, Mr. Wang, we have been working hard. Our own sanitary napkins are selling better and better. In addition, the diaper factory that is about to be launched, it is estimated that it will cost tens of thousands of tons internally. There is still half a year left this year! In addition, we will definitely receive orders in the Autumn Canton Fair! I think there will be no problem in achieving this year's sales target!"
Wang Lin nodded: "Very good!"
Jiang Yao smiled and said, "Mr. Wang, please."
After entering the workshop, Wang Lin inspected the production work and delivered a speech.
Wang Lin said that with the joint efforts of the directors of each workshop and the teams of each work area, the workshop's safety production is relatively stable. Under the urging of the functional personnel of the workshop and the efforts of all employees, safety work will continue to make progress. I hope everyone will continue to work hard, strengthen the awareness of safety production, and promote the production process in an orderly manner.
Every time I go to the workshop, Wang Lin repeatedly emphasizes that safety production is more important than everything!
Wang Lin empathizes with the company's safety responsibility!
Both his own parents died in safety accidents.
A safety accident will not only bring immeasurable losses to the company, but also bring irreparable painful harm to the family!
After Wang Lin finished speaking, he turned around and said to Jiang Yao: "You are the factory director, but you are young and you don't have rich experience in grassroots work. I am here to emphasize that safety responsibility is more important than Mount Tai. Every worker in our factory must come to work happily and go home safely! I hope you will keep it in mind!"
"Okay, Mr. Wang, I remember it." Jiang Yao said, "Since I took office, I have always been working on safety production work, and quality and safety are moving forward in line with each other."
After inspecting the workshop, Wang Lin drove to the land of the new factory.
Jiang Yao accompanied him to go.
"Mr. Wang, is the diaper factory built here? It is next to our raw material factory. It is very convenient to manage." Jiang Yao smiled, "I thought I could serve as the director of the two factories! I am young and I can withstand it. Shenfang Factory has tens of thousands of people, and one factory manager can also take care of it. The raw material factory and the diaper factory are only a few thousand people together, and I am absolutely competent!"
Wang Lin carried his hands on his back, looked up at the vast land, and asked, "Jiang Yao, tell me, what is the greatest responsibility of a factory manager?"
Jiang Yao thought for a while and said, "The factory manager is responsible for the general manager of the company, responsible for commanding and coordinating the overall operation of the company. As the highest leader in the factory, he should give the company employees a good role model, often participate with employees, discuss various management work of the company, listen to employees' opinions widely, and establish and improve various rules and regulations. To be specific, it is to arrange production, be responsible for the factory's production safety management, strictly control quality control, and expand product sales."
Wang Lin said: "You are right, which means you have indeed put your heart into being a good factory manager."
Jiang Yao smiled and said, "Of course, a soldier who doesn't want to be a general is not a good soldier!"
Wang Lin smiled indifferently and said, "The factory manager is the head of the factory. He must be responsible for the development direction of the factory. He must think about how to sell the products in the factory, and how to increase the efficiency of the factory and the interests of all employees. You are thinking about serving as the director of the diapers. Then I ask you, if you are the factory manager, how do you want to open up the sales of diapers?"
Jiang Yao said: "Mr. Wang, our group has its own business channels. The diapers we produce can be distributed based on existing channels. Secondly, because diapers are emerging products, we must have a lot of advertising for promotion. With advertising promotion and business point distribution, I think we can definitely start this sales war!"
Wang Lin didn't say anything.
Jiang Yao was stunned and asked, "Mr. Wang, am I wrong?"
Wang Lin waved his hand: "It's a matter of no need to go through! Before the sales war for diapers came, no one would have expected that we could innovate in this battle of diapers? Or would we fail to fall into the sand?"
Jiang Yao was slightly surprised: "Mr. Wang, are you not optimistic about the sales prospects of diapers?"
Wang Lin said in a deep voice: "It's not that I'm not optimistic, but that I'm not blindly optimistic. It takes a process for an emerging thing to come from sudden appearance to acceptance and use by the general public! Are we the pioneers of the way! Are there flat roads ahead? Or swamps everywhere? Or abyss? We don't know! We must take the sales challenges of diapers seriously with an attitude of walking on thin ice!"
Jiang Yao said: "Mr. Wang, I am confident. Because diapers are like sanitary napkins, they are a more convenient and hygienic product, and they must replace the original product!"
Wang Lin said: "But this process will be very difficult! Comrade Jiang Yao, we must be prepared to fight a tough battle, and even be prepared to lose a battle!"
When launching the project of diaper, Wang Lin is not greedy for merit and recklessness.
He is making arrangements in advance!
For consumers, they will have a preconceived idea.
When a certain product appears first and quickly opens up the market, it will be accepted by consumers.
The most important point is that early companies can play concept cards.
Once a new product is recognized, consumers will think that diapers are the brand! This brand is synonymous with diapers!
Just tell us that when we buy Coke, the first thing we think of is Coca-Cola.
Because Coca-Cola has already started the concept of "Cola".
When we say we buy herbal tea, we know that we should buy Wanglaoji, because Wanglaoji has started the concept of herbal tea.
For a long time, domestic women and comrades wanted to buy sanitary napkins, and they all bought Hengan Company because Hengan Company launched the concept of sanitary napkins.
Now, what Wang Lin wants to hype is the concept of diapers!
He wants people across the country to know that Aixu Company's diapers are synonymous with diapers! When everyone says they want to buy diapers, the first thing they think of is Aixu Company's diapers!
If this can be done, then Wang Lin will be successful, and Aixu Company's diapers will be successful!
In terms of sanitary napkins, Wang Lin now wants to compete for territory with Heng'an Company and compete for markets with other manufacturers because he came later!
Fortunately, Wang Lin has a unique advantage, that is, he has sufficient funds, and is backed by the big tree of Shenfang Factory, and has the label of a state-owned enterprise!
When the sanitary napkin factory was first developed, other companies could not get foreign exchange quotas and could only limit production capacity, Wang Lin was able to obtain a large amount of foreign exchange from Shenfang Factory, import raw materials, continuously produce products, seize the market, and open up sales.
Nowadays, Aiqingrou sanitary napkins have established business points in major cities across the country. The sales of sanitary napkins will definitely occupy more than half of the national market this year!
In terms of diapers, Wang Lin can no longer lose!
To be continued...