Font
Large
Medium
Small
Night
Prev Index    Favorite NextPage

Chapter 393 Punish him for bankruptcy!(1/2)

I am still busy choosing a house in the morning.

Today is not as busy as yesterday. Wang Lin stared at it for a moment and went home to get the money.

Sister Li Wenxiu and Xu Ying both went out shopping and have not come back yet.

Wang Lin withdraws the money, calls a lawyer who often comes to Wuding Road.

Matsushita Yukiko is really quick to do business.

Last night, Wang Lin had agreed to buy this small foreign house. She arranged for someone to move the restaurant overnight, moved the furniture on the third floor, and returned the decoration of the entire old villa to its original appearance.

Wang Lin looked at the furnishings of the entire room.

The decoration and furniture style of this villa are different from the Wang family. There is a French style on the other side, but this is a classical decoration style in Milan, Italy.

Milan is a world-renowned fashion capital and a leading capital of fashion trends in the world. When creating Milan's home style, it is naturally inseparable from fashion and beauty.

These old furniture has a strong retro style, and in the eyes of orientals, there is a Western romance.

Yukiko asked, "Mr. Wang, are you still satisfied?"

Wang Lin smiled and said, "It's very good. When these furniture are put on, it smells like home. So let's go to the real estate trading center and get the relevant procedures done?"

Sakiko said, "Okay. Did you buy it to live in it yourself?"

Wang Lin replied calmly: "Be an alternative property. I like this old-fashioned villa."

On the same day, both parties completed the transaction procedures.

Wang Lin got the full set of keys to the house.

In the afternoon, Wang Lin came to Baichang and held a group meeting.

At the meeting, Wang Lin focused on receiving an order for 80 million wing sanitary napkins from the Panasonic family.

Everyone was excited after hearing this!

Except for Wang Lin, everyone was stunned by these two big orders, and a sense of superiority arose from the other ones.

Wang Lin knew that a smart businessman like Uchiyama, who was willing to place two such large orders at Aiqingrou factory, would definitely make more money than the factory, and the other party was also due to cost control.

The cost of employing in Dongyang is extremely high, with a salary of 20,000 yuan per month. The ex-factory price of the products they produce can be imagined.

In this era, imported goods from Dongyang have always been synonymous with high-priced goods.

After so many years of reform and opening up in my country, the demographic dividend is becoming increasingly prominent. The cheap employment costs and land costs are the reasons for the low ex-factory prices of commodities.

Sanitary napkins that cost a few cents a piece are simply ridiculously low for the Easterners!

In addition, the bonus of the two golden signs of Canton Fair and state-owned enterprises has put a layer of golden coat on Wang Lin's sanitary napkin factory, which is also the reason why Uchiyama of Panasonic dares to place a large order.

Not only the East, but also the labor cost of the entire Western developed countries is a big problem, which is also the reason why many foreign capital fled from their own countries and came to my country to open factories.

Our country can become a world-class factory, benefiting from the dividends of reform and opening up, and it is also in an era when international capital is looking for low productivity everywhere.

Wang Lin's factory was just in time and became the first sanitary napkin product at the Canton Fair, and it happened to be attracted by Uchiyama Panasonic.

Although Wang Lin was not overly excited after receiving two large orders, he became extremely calm. He would not blindly expand investment and expand production capacity. Everything was done step by step, steadily, and move forward step by step.

He would rather lose some of his current interests than blossom everywhere and make a quick move.

Especially for the Eastern people, Wang Lin always has a sense of war!

The rapid destruction of Tang Yan's factory made Wang Lin realize the situation even more.

After Tang Yan built the factory, in order to quickly open up the sales situation, she held a national distributor conference. The products were distributed overnight to major cities across the country.

But various problems arise.

First, insufficient production capacity has led to some dealers having no stock to sell.

Second, the publicity was insufficient and the brand was not well-known. Dealers in remote areas took the goods back, but found that no one was interested.

In South China, the Yanhong brand's most sales area was controlled by Liu Changfu, which backfired the manufacturer and cut off Tang Yan's retreat.

Therefore, it is reasonable that Tang Yan's factory rose rapidly and fell rapidly.

If Tang Yan hadn't been smart and found that something was wrong, she would immediately take the determination to cut off her arm. If Wang Lin hadn't given her advice for her and asked Liu Changfu, the takeover man, to protect her, Tang Yan would have made a profit of 300,000, but she was afraid that it would be possible to lose millions!

Tang Yan's model is not impossible, but it requires a lot of financial support.

Across the country, investing millions of advertising expenses and tens of millions of capital production capacity, and then distributing goods across the country, just like the Yanwu brand inclusion machine, soaring into the sky!

But more brands, after a flash in the pan, return to vanish.

Because the plates are spread too large at once, there will be too many unexpected problems in the management of factories, companies, and dealers. Sometimes one problem can drag down a factory.

This problem has been verified by countless manufacturers after the CCTV advertising bidding king came out in later generations.

For individuals, being unworthy of virtue will definitely lead to harm.

The same is true for enterprises. The reputation made by money may also cause harm to a factory.

Wang Lin just smiled slightly as the group executives talked about this big order happily.

After everyone's discussions subsided, Wang Lin said: "We must contact Jiangnan Machinery Factory and ask them to pull the remaining two production lines over and install them as soon as possible."

"Yes, Mr. Wang, our production capacity is seriously insufficient now! I didn't expect that foreign trade business is so easy to do!" Deng Dabao said happily, "In addition to the rise in the domestic market, do we have to order more production lines?"

Wang Lin shook his head gently: "No need. We can expect the growth rate of the domestic market. With these high-end production lines, we are currently enough."

He pondered for a moment and said, "There is another thing, Mr. Ma, I will tell you to do this."

Ma Hong was straightened up: "Please give me instructions."

Wang Lin said: "We have acquired the Yanhong brand, but I have received a report that there are still illegal businessmen in Huacheng who are using our brand to produce and sell Yanhong brand sanitary napkins!"

Everyone was stunned.

Deng Dabao asked: "Mr. Wang, have we acquired the Yanhong brand?"

Wang Lin nodded calmly: "Yes, now the Yanhong brand belongs to our Aixu Group."

Zhang Han and others are not familiar with this Yanhong brand and don’t know what Mr. Wang is talking about!

Wang Lin roughly explained the past and present of Yanhong brand.

Zhang Han and others suddenly realized.

Wang Lin said: "Mr. Tang sold the factory to Liu Changfu, but sold the Yanhong brand to us. However, Liu Changfu is still using our Yanhong brand to produce and sell it. This is an infringement. Mr. Ma, you bring a team of lawyers over there and you must handle the case for me!"

Ma Hongcai said: "Don't Liu Changfu know that the Yanhong brand has changed hands? Or does it mean that it is a mistake?"

Wang Lin smiled slightly: "I don't care whether he knows it or not. Since he has infringed on our rights and uses our Yanhong brand without our authorization, we have the obligation to recover illegal gains and impose high violation fines on him! The commercial market in Huacheng is relatively more standardized. If you just complain, you will definitely get compensation!"

Ma Hongcai asked, "How much money should we claim?"

A sharp look flashed in Wang Lin's eyes and said in a deep voice: "I will lose all my money! We not only have to fine him, but also have to make him smelly! Let him lose his credibility and not be able to survive in South China! Our Aiqingrou sanitary napkins can also take the opportunity to seize his distribution market!"

Everyone looked shocked.

All of us are smart people, and they have already understood after hearing this.

All of this is nothing more than a trap set by Wang Lin!

He deliberately acquired the Yanhong brand in advance, but did not acquire Tang Yan's factory.

People in this era have relatively weak brand awareness.

Liu Changfu is a rude man with little knowledge. Although he has made great progress by various means, he is actually just a gangster in the world.

Such people took it for granted that if they acquired Tang Yan's factory, they could continue to use the Yanhong brand.

Zhang Changfu didn’t think that brand and factory are two different concepts!

So, Wang Lin never took people like Liu Changfu seriously.

He just needs to use a little trick to make such a person unable to take advantage of it.

Deng Dabao smiled and said, "Okay! Great! Mr. Wang, your move is simply a model of commercial struggle!"

Wang Lin said: "Stop flattering me! What is this model? If you change to someone who is a little smarter, I will not be able to plot against him."

Deng Dabao said: "Brand is the foundation of the enterprise!"

Wang Lin said: "Mr. Deng, you are right. So I often say that what we want to build is a brand!"

Brands are eternal, factories are mobile.

Many big brands have gone bankrupt, but the brand effect is still there. Brand owners can authorize other factories to produce OEMs, and they can make a lot of money by relying on this alone.

There is only a century-old brand, but no century-old processing factory.

The processing factory can change the venue at will, but as long as the brand exists, it doesn’t matter how you change the venue.

Some large companies even only make their own brands, and all production is handed over to the processing factory to complete.

Ma Hongcai smiled and said, "Since that's the case, let's go to Huacheng and meet this Liu Changfu!"

Wang Lin said: "Mr. Deng, you are also preparing to set off and develop the central China market. I am also preparing to go to Beijin. The production and expansion of the company headquarters will be left to Mr. Li. Mr. Zhang, you are responsible. If you have any questions, please contact us."

"Okay, Mr. Wang!" Everyone nodded.

Wang Lin looked at the secretary who was taking notes: "Guo Lingling, can you go on a business trip with me?"
To be continued...
Prev Index    Favorite NextPage